Download or read book Savvy Tech PR written by Ford Kanzler and published by Dog Ear Publishing. This book was released on 2017-03-03 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy Tech PR by Ford Kanzler Ford has extensive public relations and marketing communications management experience on both the agency and corporate sides. He helps organizations launch new products and services, revitalize existing ones, reach new markets and overcome marketing challenges by enhancing awareness, credibility and preference. He has held senior management positions at leading Silicon Valley tech PR agencies including Miller-Shanwick and Global Fluency and as partner at Oak Ridge Public Relations. He started Marketing/PR Savvy, in business over 12 years, which focuses on strategic business communications development and rapid, effective tactical execution. He has managed PR within Altera, Atmel, IDT and NetManage. Thoughout his long career he has represented a wide range of public and private tech companies of all sizes and stages of development such as Altera, Hitachi, Hyundai and Philips (semiconductors), Auspex Systems, Postini, Santa Cruz Operation (software & enterprise computing), Conner Peripherals, HP, Maxstor, Oce, Silicon Graphics (computers & peripherals) and literally dozens of other U.S. and international tech companies. He is a regular contributor on PR and business communications topics and published author of the 2011, Connecting the Mind and Voice of Business. “Public relations in any arena is often about story telling. (Hopefully its non-fiction!) So, many PR pros find themselves helping create a differentiated brand or product story. What’s different can capture attention. Having published more Marketing and PR-related articles since my last book, I’ve gathered those essays into Savvy Tech PR. The book helps marketing and PR pros in technology and other business sectors understand each other’s work needs and ways of executing more effectively. I’m certain applying some of these ideas will help your publicity and marketing communications campaigns be winners.”

Download or read book Teaching Tech Savvy Kids written by Jessica K. Parker and published by Corwin Press. This book was released on 2010-05-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for middle and high school teachers, this resource expands educators' understanding of the relationship between their students and digital media and shows how to design learning opportunities that make the most of that relationship. Based on the findings of a three-year study on youth and their use of digital media for informal learning, this book gives teachers a deeper awareness of the characteristics of "iGeneration culture" and the dynamic potential for student learning through digital media, such as fostering collaboration, creativity, feedback, and critiques. Presented in a teacher-friendly format, each of the chapters include: A description of each digital medium A vignette about a young person using the medium Advice about navigating digital media for both novice and expert teachers, plus activities and sidebars A section addressing myths related to each medium A section on pedagogical implications and practices, including activities Teaching Tech Savvy Kids provides examples of how to integrate digital media into Grade 5-12 classrooms, explains how key characteristics of digital media can help to revitalize pedagogical practices, and increases teachers' options for offering more engaged, student-centered learning opportunities.

Download or read book Tech Savvy Parenting written by Nikki Bush and published by . This book was released on 2015-01-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tech-Savvy Parenting brings together the experience, research, observations and advice of respected parenting expert Nikki Bush, and leading technology commentator Arthur Goldstuck. This insightful duo will help you get a handle on what's happening in the digital space to ensure your children are safe and savvy in this fast-changing world. They'll guide you through the terminology, dangers and opportunities of technology, while placing children's use of all things digital firmly in the context of the relationship between parents and their children.

Download or read book Tech Savvy Administrator written by Steven W. Anderson and published by ASCD. This book was released on 2014 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can school leaders use technology to be more effective? In this book, award-winning blogger and educational technology expert Steven W. Anderson explains how and why leaders should use technology and outlines what should be in every leader's digital toolkit. This resource will help leaders maximize social media to stay connected with teachers, students, and the community, use online tools to manage documents and increase collaboration, identify online tools to stay organized, and develop online professional learning networks. Digital tools can play an important role not only in streamlining how school leaders do their jobs, but also in helping them get better results--no matter what the initiative.

Download or read book Agility written by Mark Mueller-Eberstein and published by John Wiley & Sons. This book was released on 2010-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insider secrets to competing-and winning-in the tech-savvy marketplace The new generation of technology savvy workers is changing the way we look at productivity. Agility uniquely describes how technology agility impacts your business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes will show how to measure and drive technology adoption and the derived impact on business results. Includes international cases of various industries, from industry leaders Incorporates the ideas of flexibility, balance, adaptability, and coordination under one umbrella Uniquely describes how technology agility impacts business performance What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the future of an organization. Agility makes it clear: the digital divide will be seen in those who take full advantage of the technology versus those merely have it.

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Tech Savvy Parenting Navigating Your Child s Digital Life written by Brian Housman and published by Randall House Publications. This book was released on 2014-06-20 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every parent struggles to find a balance with cell phones, social networks, and video games in the lives of their kids. Most parents feel overwhelmed and ill-equipped to set boundaries for their kids because they don't know what to do with the technology themselves. Tech Savvy Parenting will give parents the practical tools and resources needed to help the whole family use technology wisely and responsibly. It is a valuable resource allowing parents to move from being frustrated to being tech savvy. This full-color book includes 22 infographics and 18 resources that help bring the technical information to life.

Download or read book Global Encyclopedia of Public Administration Public Policy and Governance written by Ali Farazmand and published by Springer Nature. This book was released on 2023-04-05 with total page 13623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This global encyclopedic work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration, public policy, governance, and management. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the above fields and their numerous subfields of study. In keeping with the multidisciplinary spirit of these fields and subfields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. Expanded and updated, the second edition includes over a thousand of new entries representing the most current research in public administration, public policy, governance, nonprofit and nongovernmental organizations, and management covering such important sub-areas as: 1. organization theory, behavior, change and development; 2. administrative theory and practice; 3. Bureaucracy; 4. public budgeting and financial management; 5. public economy and public management 6. public personnel administration and labor-management relations; 7. crisis and emergency management; 8. institutional theory and public administration; 9. law and regulations; 10. ethics and accountability; 11. public governance and private governance; 12. Nonprofit management and nongovernmental organizations; 13. Social, health, and environmental policy areas; 14. pandemic and crisis management; 15. administrative and governance reforms; 16. comparative public administration and governance; 17. globalization and international issues; 18. performance management; 19. geographical areas of the world with country-focused entries like Japan, China, Latin America, Europe, Asia, Africa, the Middle East, Russia and Eastern Europe, North America; and 20. a lot more. Relevant to professionals, experts, scholars, general readers, researchers, policy makers and manger, and students worldwide, this work will serve as the most viable global reference source for those looking for an introduction and advance knowledge to the field.

Download or read book The NIH Record written by and published by . This book was released on 1996 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Competition innovation and public policy in the digital age written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 2003 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Connectivity and Global Studies written by Jan Nederveen Pieterse and published by Springer Nature. This book was released on 2021-02-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides readers with evocative and analytical accounts of social processes that are linked to globalization and connectivity, which includes a wide range of multi-centred connections in history, DNA analysis, technology, art, populism and political economy. Rather than globalization, Nederveen Pieterse focuses on connectivity. His approach to globalization differs from both structuralist accounts of the world-system, and the institutionally-centred focus of much work in international studies. This synthesis will provide a new resource to reconstruct theoretical approaches to globalization and global studies. Fluently written, clearly organized and with an interdisciplinary approach, the book will be accessible to upper division undergraduates and graduates in social sciences, including students and researchers from the fields of sociology, politics, political economy, development studies and international relations.

Download or read book Messy Ethnographies in Action written by Alexandra Plows and published by Vernon Press. This book was released on 2019-02-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection of chapters showcases original and interdisciplinary ethnographic fieldwork in a range of international settings; including studies of underground pub life in North East England; Finnish hotels; and bio-scientific institutions in the Amazonian rainforest. Informed by John Law’s concept of ethnographic “mess,” this book makes a unique, empirically-informed, contribution to an understanding of the social construction of knowledge and the role that ethnography can and does play (Law, 2004). It provides a range of colourful snapshots from the field, showing how different researchers from multiple research environments and disciplines are negotiating the practicalities, and epistemological and ethical implications, of “messy” ethnographic practice as a means of researching “messy” social realities. Law notes that “social…science investigations interfere with the world…things change as a result. The issue, then, is not to seek disengagement but rather with how to engage” (ibid p14). Drawing on their own situated experiences, the book’s contributors address the “messy” implications of this and also explore the (equally messy) issue of why engage. They reflect on the process of undertaking research, and their role in the research process as they negotiate their own position in the field. What is ethnography “for”? What impact should, or do, we have in the field and after we leave the research site? What about unintended consequences? When (if ever) are we “off duty?” What does “informed consent” mean in a constantly shifting, dynamic ethnographic context? Is ethnography by its very nature a form of “action research?” By providing a wide range of situated explorations of “messy ethnographies,” the book presents a unique, hands-on guide to the challenges of negotiating ethnography in practice, which will be of use to all researchers and practitioners who use ethnography as a method.

Download or read book The Virtual and the Real in Planning and Urban Design written by Claudia Yamu and published by Routledge. This book was released on 2017-10-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Virtual and the Real in Planning and Urban Design: Perspectives, Practices and Applications explores the merging relationship between physical and virtual spaces in planning and urban design. Technological advances such as smart sensors, interactive screens, locative media and evolving computation software have impacted the ways in which people experience, explore, interact with and create these complex spaces. This book draws together a broad range of interdisciplinary researchers in areas such as architecture, urban design, spatial planning, geoinformation science, computer science and psychology to introduce the theories, models, opportunities and uncertainties involved in the interplay between virtual and physical spaces. Using a wide range of international contributors, from the UK, USA, Germany, France, Switzerland, Netherlands and Japan, it provides a framework for assessing how new technology alters our perception of physical space.

Download or read book Careers in Marketing written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategies for the Tech Savvy Classroom written by Diane Witt and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is opening doors for students of all ability levels; but especially for gifted kids. For teachers, the opportunities to integrate technology solutions into the classroom are virtually limitless. Strategies for the Tech-Savvy Classroom provides tested lesson plans aligned with the national standards, real-world classroom applications, and notes from the field to help educators learn to harness these technologies and put them to work in their own classroom. Grades 3-12

Download or read book Sasha Savvy Loves to Code written by Sasha Ariel Alston and published by . This book was released on 2017-06-02 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sasha Savvy decides to give Coding Camp a chance even though she thinks it will be boring and doesn't think she is good with computer stuff. Sasha's mom, a Software Developer, gives her a unique formula to help her remember how to code but will it be enough to get her through a challenging first day of camp with bugs everywhere?

Download or read book The Complete Idiot s Guide to Pinterest Marketing written by Christine Martinez and published by Penguin. This book was released on 2014-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with tons of tips for boosting your brand's exposure, this helpful guide gives you a sure path from start to Pinterest marketing success.