Download or read book Satellite Marketing written by Kevin Popovic and published by CRC Press. This book was released on 2017-12-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
Download or read book Satellite Marketing written by Kevin Popovic and published by CRC Press. This book was released on 2017-12-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
Download or read book Business Strategies for Satellite Systems written by D. K. Sachdev and published by Artech House. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.
Download or read book Satellite TV Fair Marketing Act written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Marketing Practices in the Satellite Dish Industry written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism and published by . This book was released on 1986 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Satellite Communication Systems written by B.G. Evans and published by IET. This book was released on 1999 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updates from unremarked dates material used in the Institute's vacation schools at Surrey University, which over the past 15 years have become the de-facto industry standard in satellite communications. The approach concentrates on the design and planning of systems, includes little theory, and just quotes equations rather than deriving them. New material has been added on the history and background of the field; the business aspects of satellite communications; and on new applications in mobile and personal communication systems, multimedia systems, military business and small satellites, navigation, and positioning. Graduate, undergraduate, and practicing engineers should benefit from the treatment. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book The Satellite Communication Applications Handbook Second Edition written by Bruce R. Elbert and published by Artech House. This book was released on 2004 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the best-selling first edition of the Satellite Communication Applications Handbook, the satellite industry has experienced explosive growth thanks to a flood of innovations in consumer electronics, broadcasting, the Internet, transportation, and broadband telecommunications. This second edition covers all the latest advances in satellite technology and applications and features new chapters on mobile digital audio radio and VSAT networks. It updates and expands upon the engineering and management topics that made the first edition a must-have for every satellite communications professional as well as network architects. Engineers get the latest technical details into operations, architectures, and systems components. Managers are brought up to date with the latest business applications as well as regulatory and legal decisions affecting domestic and international markets. the treatment is also of value to marketing, legal, regulatory, and financial and operations professionals who must gain a clear understanding of the capabilities and issues associated with satellite space and ground facilities and services.
Download or read book Introduction to Satellite Communication written by Bruce R. Elbert and published by Artech House. This book was released on 2008 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a technical or management professional, you can turn to this highly understandable and comprehensive overview of satellite technology, applications, and management. Thoroughly updated and expanded, this third edition boasts a wealth of new material, including added coverage of systems engineering as applied to satellite communications, clear explanations of all aspects of building and using a satellite systems, and discussions on digital communications and processing in modern satellite networks. The new edition also examines critical success factors and how to avoid the pitfalls in selecting satellite and ground resources. The book covers all the fundamentals of satellites, ground control systems, and earth stations, considering the design and operation of each major segment. You gain a practical understanding of the basic construction and usage of commercial satellite networks-how parts of a satellite system function, how various components interact, which role each component plays, and which factors are the most critical to success. Moreover, the book explores the economic, legal, and management issues involved in running the business of satellite communications.
Download or read book Proceedings of the Fifth International Mobile Satellite Conference 1997 IMSC 97 written by Louise Anderson and published by . This book was released on 1997 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Assessment of the Status and Trends in Satellite Communications 1986 2000 An Information Document Prepared for the Communications Subcommittee of the Space Applications Advisory Committee written by William A. Poley and published by . This book was released on 1986 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Satellite Communications for the Nonspecialist written by Mark R. Chartrand and published by SPIE Press. This book was released on 2004 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a satellite communications primer.
Download or read book Direct Broadcast Satellite Service and Competition in the Multichannel Video Distribution Market written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 2001 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Satellite to Single Market written by Richard Collins and published by Routledge. This book was released on 2005-08-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores television's role in fostering European cultural identity and the extent to which European public service broadcasters were able to meet the challenges posed by the introduction of new communication technologies.
Download or read book Ensuring Access to Programming for the Backyard Satellite Dish Owner written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance and published by . This book was released on 1986 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reducing the harm from alcohol by regulating cross border alcohol marketing advertising and promotion written by and published by World Health Organization. This book was released on 2022-05-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Farmer Cooperatives written by and published by . This book was released on 1988 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Satellite Newsgathering written by Jonathan Higgins and published by CRC Press. This book was released on 2012-08-06 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: "It is a wonderful source of information and has the merit of going straight to the subject, being technically precise although very easy to understand. There are numerous pictures, photographs, diagrams, which make the reading a real pleasure." --European Broadcasting Union Technical Review "The complexity of a satellite newsgathering system could be a four-month long college course with a high tuition rate and an enrolment number so large you have to watch your professor on a TV screen. Jonathan Higgins might have saved the independent learner a few attendance point deductions by fitting it into one book." --Satellite Broadband magazine An ideal introduction for anyone working, or interested, in satellite newsgathering (SNG). The new edition of this popular book builds upon the success of the first--an important and valuable work that is extermely easy to read, comprehensive in its treatment, and detailed where necessary. SNG used to be an immensely complex and expensive affair where broadcasting organizations were at the mercy of an expert who sat in a lonely corner, until needed. Things have changed--everyone in a global news organization needs to know about it now. This is not only because of the high costs of mistakes, but because now even non-technical journalists on the ground have to operate their own equipment. Learn the skills, basics of equipment, cutting edge technology and critical safety issues of satellite newsgathering.
