Download or read book A Memoir of Samuel G Drake written by John Hannibal Sheppard and published by . This book was released on 1863 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Memoir of Samuel G Drake etc written by John Hannibal SHEPPARD and published by . This book was released on 1863 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indian Biography written by Gardner Drake Samuel Gardner Drake and published by Applewood Books. This book was released on 2010 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of the Great Indian War of 1675 and 1676 Commonly Called Philip s War written by Benjamin Church and published by . This book was released on 1851 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facsimile edition of a work orginally published at Hartford in 1861.
Download or read book The History and Antiquities of Boston written by Samuel G. Drake and published by . This book was released on 1856 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of Philip s War written by Benjamin Church and published by . This book was released on 1829 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalogue of the Private Library of Samuel G Drake written by Samuel G. Drake and published by . This book was released on 1845 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wonders of the Invisible World written by Cotton Mather and published by . This book was released on 1862 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Memoir of Samuel G Drake A M written by John Hannibal Sheppard and published by . This book was released on 1863 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Genealogical Register of the First Settlers of New England written by John Farmer and published by . This book was released on 1829 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Result of Some Researches Among the British Archives for Information Relative to the Founders of New England Made in Years 1858 1859 and 1860 written by Samuel G. Drake and published by Boston :, Published at the Office of the New Eng. Hist. and Gen. Register. This book was released on 1860 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE Publications. This book was released on 2002-03-26 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s "1998-1999" Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials
Download or read book Catalogue of the Private Library of Samuel Gardner Drake A M written by Samuel G. Drake and published by . This book was released on 1876 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annals of Witchcraft in New England and Elsewhere in the United States written by Samuel G. Drake and published by Somerset Publishers Incorporated. This book was released on 1869 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sir Francis Drake written by Charles Nick and published by Turtleback Books. This book was released on 2009-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For use in schools and libraries only. What sight sent shivers down the spines of 16th-century Spanish sailors? The masts of any ship belonging to Sir Francis Drake the slave trader, pirate, and looter known as "The Dragon," who prowled the seas from the Mediterranean to the Pacific Ocean.
Download or read book Paris at War written by David Drake and published by Harvard University Press. This book was released on 2015-11-16 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paris at War chronicles the lives of ordinary Parisians during World War II, from September 1939 when France went to war with Nazi Germany to liberation in August 1944. Readers will relive the fearful exodus from the city as the German army neared the capital, the relief and disgust felt when the armistice was signed, and the hardships and deprivations under Occupation. David Drake contrasts the plight of working-class Parisians with the comparative comfort of the rich, exposes the activities of collaborationists, and traces the growth of the Resistance from producing leaflets to gunning down German soldiers. He details the intrigues and brutality of the occupying forces, and life in the notorious transit camp at nearby Drancy, along with three other less well known Jewish work camps within the city. The book gains its vitality from the diaries and reminiscences of people who endured these tumultuous years. Drake’s cast of characters comes from all walks of life and represents a diversity of political views and social attitudes. We hear from a retired schoolteacher, a celebrated economist, a Catholic teenager who wears a yellow star in solidarity with Parisian Jews, as well as Resistance fighters, collaborators, and many other witnesses. Drake enriches his account with details from police records, newspapers, radio broadcasts, and newsreels. From his chronology emerge the broad rhythms and shifting moods of the city. Above all, he explores the contingent lives of the people of Paris, who, unlike us, could not know how the story would end.
Download or read book The Old Indian Chronicle written by Samuel G. Drake and published by . This book was released on 1867 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
