Download or read book Sales Promotion Management written by Don E. Schultz and published by N T C Business Books. This book was released on 1982 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index
Download or read book Handbook of Sales Promotion written by Stanley M. Ulanoff and published by McGraw-Hill Companies. This book was released on 1985 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Promotion Program No point and Low point Foods for the Spring of 1944 written by United States. War Food Administration and published by . This book was released on 1944 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by N T C Business Books. This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Download or read book Sales Promotion Methods written by George H. Andrews Engineering Associates and published by . This book was released on 1960 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Promotion for Banks written by Russell A. Sandgren and published by . This book was released on 1976 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by NTC/Contemporary Publishing Company. This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Promotion Decision Making written by Steve Ogden-Barnes and published by Business Expert Press. This book was released on 2015-01-12 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Download or read book Promotional Management written by Norman A. P. Govoni and published by Prentice Hall. This book was released on 1986 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by . This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Only Sales Promotion Techniques You ll Ever Need written by Tamara Brezen Block and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales Promotion Techniques" details the varied techniques or areas that typically fall under the banner of sales promotion. The lines of distinction among sales promotion, direct marketing, public relations, personal selling, advertising, and marketing are becoming increasingly blurred in this new age of "integrated" communications. Here, in one book, the more traditional sales promotion techniques -- such as sampling and sweepstakes -- are joined by topics of coop advertising, event marketing, database management, and corporate sales meetings and sales training. From this book, you will learn the basic techniques for each area, as well as insights into how to best implement the tactics. Learn how to: -- Accelerate the adoption of a new product with low-risk sampling. -- Increase the visual presence of your products, or introduce new products quickly with coupons. -- "Incentivize" your customers to purchase your product with premiums, refunds, promotion fulfillments, and sweepstakes. -- Increase the sales frequency of your product with continuity promotions. -- Increase the frequency of unplanned buying through point-of-purchase displays. -- Support your sales promotion program with direct response. -- Understand your buyers' habits and buying preferences with database management. -- Support your outside vendors with a coop advertising program.
Download or read book Sales Promotion Professional Development Program written by William A. Robinson and published by . This book was released on 1984-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotion written by Richard E. Stanley and published by . This book was released on 1977 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotional Programs for Lamb and Their Effects on Sales written by Peter Louis Henderson and published by . This book was released on 1962 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Meat Promotion Programs written by United States. Congress. Senate. Agriculture and Forestry Committee and published by . This book was released on 1958 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Assessment of Sales Promotion Program on Corporate Image and Customer Buying Behavior written by Rabah Nazih Masri and published by . This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
