Download or read book Sales and Retail Management For MBA written by Dr. Ravi Kant Pathak and published by Shanti Publication. This book was released on 2020-08-06 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers

Download or read book RETAIL MANAGEMENT written by Giri, Arunangshu and published by PHI Learning Pvt. Ltd.. This book was released on 2020-12-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers

Download or read book SALES RETAIL MANAGEMENT written by Dr. C. SURESH KUMAR and published by Archers & Elevators Publishing House. This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retailing Management written by Michael Levy and published by . This book was released on 2014-03 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retail Marketing Management written by Dhruv Grewal and published by SAGE. This book was released on 2018-12-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Download or read book Marketing Your Retail Store in the Internet Age written by Bob Negen and published by Wiley + ORM. This book was released on 2010-12-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Download or read book Retailing Management written by Michael Levy and published by McGraw-Hill Ryerson. This book was released on 2017-03-03 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing. Focusing on a broad spectrum of retailers, Levy uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.

Download or read book Hospitality Retail Management written by Conrad Lashley and published by Routledge. This book was released on 2009-11-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.

Download or read book Sales Management written by C.L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook Is Primarily Written For Students Pursuing Sales Management As A Main Or As An Optional Paper In Marketing Course. The Book Covers Syllabus Of B.B.A., M.B.A. And P.G.D.B.M. Marketing Executives And Advertising Managers Can Also Appraise Themselves Of The Subject.The Book Has Been Written In An Easy Language And A Lucid Style. Latest Models And Theories Are Very Well Explained With Practical Examples. Questions Set In The Universities Are Given At The End Of Each Chapter. Even Professionals In Marketing, Sales, Finance And Production/Purchasing Would Find This Easy-To-Understand Book Valuable.The Main Topics Covered In The Book Include :Introduction; Salesmanship And Themes Of Selling; Sales Promotion; Marketing Management; Physical Distribution; Salesmen-Recruitment; Personal Selling; Wholesaling; Retailing; Cooperative Selling; The Sales Organisation; Marketing Strategy In Personal-Selling; Sales And Other Departments; The Sales Manager; The Sales Force Management; Training In Sales; Remuneration Of Sales Personnel; Motivation By Sales Management; Sales Field, Territories, Quotas And Salesman S Report; Marketing Policies; Market Measurement, Sales Forecasting And Sales Budget; Psychology Of Sales; Techniques Of Selling; Sales Talks; Sales Records.

Download or read book Sales Management written by R K Srivastava and published by Excel Books India. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The survival and of many products and companies depend upon the marketing strategies adopted by them. In the rapidly changing scenario of markets, when even propaganda and advertisements are unable to do the magic, it is the dedicated marketing professionals who compel the customer to purchase their goods and services. In today’s business strategies, production of goods and services are not the end and means of everything. Neither financial or personnel management, nor inventory or time management are important today. It is Sales Management which has the last laugh over every other aspect of the business. Many a time it has been seen hat a better quality product or service has given place to an inferior quality product or service only due to superb marketing management. This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements. It takes into consideration the different academic aspects of Marketing and Sales Management for undergraduate and postgraduate students. This book would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or a set of responsibilities.

Download or read book Luxury Retail Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-01-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

Download or read book Retail Marketing retail Management written by Kirkwood Community College and published by . This book was released on 198? with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Loose Leaf for Retailing Management written by Dhruv Grewal, Professor and published by McGraw-Hill Education. This book was released on 2018-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion—McGraw-Hill Connect—to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:•The use of big data and analytical methods for decision making.•The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.•The issues involved in providing a seamless multichannel experience for customers.•The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.•The impact of globalization on the retail industry. This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples. To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students. New to This Edition•Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter.•Retailing views provide new and updated stories that describe how particular retailers deal with the issues raised in each chapter.•New cases highlight concepts and theories.•A regularly updated blog contains relevant, in-the-news content related to the course material, summaries, and discussion questions of recent retailing articles-all of which are associated with specific chapters so that instructors can use them to stimulate class discussion.•Graphics in each chapter provide critical, up-to-date information and lively visuals; almost all of the photos are new to this edition.•Multimedia content, such as videos, simulations, and games, drive student engagement and critical-thinking skills.•Instructors and students gain practical experience by applying the concepts and theories using the Get Out and Do It features at the end of each chapter; these exercises suggest projects that students can undertake by visiting local retail stores or surfing the Internet. •Continuing assignment exercise engage students in an exercise involving the same retailer throughout the course to provide a hands-on learning experience.

Download or read book Retailing Management written by Michael Levy and published by McGraw-Hill/Irwin. This book was released on 2009 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: The texts logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, how to, and conceptual material, in a highly readable and interesting format.

Download or read book Retail Marketing and Sales Performance written by Christoph Preuss and published by Springer Science & Business Media. This book was released on 2013-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.

Download or read book Lessons for Competing in the Tough World of Retail written by Barry R. Berman and published by Pearson Education. This book was released on 2010-12-15 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier. According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....

Download or read book Retail Marketing and Branding written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2013-01-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters