Download or read book Role of Social Media in Political Management in India written by Ajinkya B Metkar and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital era, social media is highly useful tool to communicate information. In present study researcher will examine role of social media in political campaigning management. In 2014 General elections, social media played a key role in influencing voter's behavior. From 2014 onward, many startups related to the social media came into picture. Due to which various job opportunities got opened for the youth. The present paper mainly focuses on influence on social media in politics under which researcher covers its role, importance and opportunities. The study will also examine how social media influences voter's behavior and political parties spending on social media for campaign management in various elections.
Download or read book Social Media as a Tool of Political Communication written by Francis Arackal Thummy and published by . This book was released on 2020-01-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media and Politics in India written by Raj Padhiyar and published by Educreation Publishing. This book was released on 2019-02-20 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a long time, people remained unenthusiastic to discuss political conditions, but for the past 4-5 years, citizens have been successful in breaking the old conventions. Social media sites have gained popularity even to promote political aspects, and the political leaders have used this. The first popular experimentation in this regard was done by the BJP Government who mainly focused on social media campaigning during the 2014 elections. Narendra Modi, the current Prime Minister, was one of the candidates in 2014 elections representing BJP and took use of these social media sites to grab the minds of youth. Dr. Raj Padhiyar with his extensive experience in Digital Marketing closely analysed How BJP government took a turn from the age-old tradition of campaigning in rural areas and changed their focus to the Indian Youth. This move was inspired from the USA, where Barack Obama in 2008 took to social media to reach out to the public and was successful. This book coveres all secret tricks/techniques used by various political parties in india & their IT cell to reach out to their target voters & influence their mindset. The Book mainly covers the impact of Social Media in Indian Politics with light to International Politics. With 2019 Loksabha election around the corner, Many graphs and diagrams are included to make it interesting. The concepts are written in a reader-friendly manner with the hope that the concepts dealt reaches the minds of the readers and helps them gather information.
Download or read book Communication and Information Technologies Annual written by Laura Robinson and published by Emerald Group Publishing. This book was released on 2016-03-09 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines wide-ranging aspects of culture, communication, and [new] media broadly defined. Themes include the interplay between [new] media and any of the following: culture, communication, technology, convergence, the arts, cultural production, and cultural change in the digital age.
Download or read book Social Media in Politics written by Bogdan Pătruţ and published by Springer. This book was released on 2014-05-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Download or read book Political Communication in Contemporary India written by Yatindra Singh Sisodia and published by Taylor & Francis. This book was released on 2022-11-23 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures. The volume: Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations. Explores a range of political communication channels— from community radio to social media. Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting. Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric. A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.
Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Download or read book Examining the Roles of IT and Social Media in Democratic Development and Social Change written by Kumar, Vikas and published by IGI Global. This book was released on 2019-11-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has emerged as a powerful tool that reaches a wide audience with minimum time and effort. It has a diverse role in society and human life and can boost the visibility of information that allows citizens the ability to play a vital role in creating and fostering social change. This practice can have both positive and negative consequences on society. Examining the Roles of IT and Social Media in Democratic Development and Social Change is a collection of innovative research on the methods and applications of social media within community development and democracy. While highlighting topics including information capitalism, ethical issues, and e-governance, this book is ideally designed for social workers, politicians, public administrators, sociologists, journalists, policymakers, government administrators, academicians, researchers, and students seeking current research on social advancement and change through social media and technology.
Download or read book Impact of Social Media on Indian Political System written by Dr. A. Ahammad and published by Arambagh Book House (ABH Books). This book was released on 2024-08-26 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book In the contemporary landscape of Indian politics, the influence of social media cannot be overstated. The advent of platforms like Facebook, Twitter, and Instagram has revolutionized the way politicians engage with constituents, disseminate information, and shape public opinion. This book delves deep into the multifaceted impact of social media on the Indian political system, analysing its effects on electoral campaigns, governance, citizen participation, and the dynamics of political discourse. Key Features: 1. Historical Context: Explore the historical evolution of social media in India and its impact on political communication, mobilization, and electoral campaigns. 2. Case Studies: Analyse case studies of significant political events, movements, and elections to illustrate the role of social media in shaping public opinion and political outcomes. 3. Policy Implications: Examine the regulatory challenges, ethical dilemmas, and policy implications of social media on democracy, governance, and electoral integrity. 4. Future Trends: Anticipate the future trends and developments in social media and Indian politics, including the rise of new platforms, emerging technologies, and regulatory responses. 5. International Perspectives: Compare and contrast the Indian experience with global trends in social media and politics, drawing insights from comparative studies and cross-national research.
Download or read book Social Media and Indian Youth written by Dr.Sanjay Singh Baghel and published by Sanjay Singh Baghel. This book was released on 2015 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Social networking sites (SNS’s) have become imperative to the lives of youth today. They are a compulsive and addictive behavior to our modern adolescence. Facebook, twitter, orkut, linkedin and other networking sites have not only given them a platform to interact, discuss and remain in touch with their loved ones who live at places across the globe but also to voice their opinions on social issues. It has created nothing less than a revolution across the world. The recent Jan Lokpal Bill Movement led by Anna Hajare and his team, and Nirbhaya Gang Rape case movement are uprising examples of SNS’s where youths created mass awareness across the society. They not only participated to create a movement but also voiced their opinions through the various social networking sites mobilizing people to sign online petitions, sending them across to the respective authorities. It was an eye opening example for any country and the government to understand the power of Social networking sites. The SNS’s have made a significant change in their personal and social lives, and played a crucial role in breaking boundaries, crossing nations, enabling them to communicate and share their view on issues like violation of human rights, girl’s education, 10 • Social Media and Indian Youth adverse effects of global warming, wrong deeds of political leaders, crime against women, corruption etc. On one hand where social networking sites empower the youth and enable them to grow up to their social circle in terms of their own acquaintances, on the other it raises many questions about their life styles, safety, privacy and legal issues. The study is an attempt to understand the impact of these networking sites on the life styles of Indian youths and also to form opinion about their thoughts, sociological and psychological change in their Behavior. There is no doubt Social media industry in India is run by young and educated youths in big cities and town. According to Analysis and Outlook Social Media in India 2011 and 2012, Indian SNS market saw a tremendous growth in the rise of the number of users and their participations and the amout of time spent. While Telecom Regulatory Authority of India (TRAI) in their report status “there has been rapid rise in the number of internet users in India, it has reached 21 million users in 2011. Broadband too has seen significant growth in 2011with13.30 million users (22%, Youth Organizations Umbrella, Inc. Y. O. U) compared to 10.92 million users in 2010 and was expected to reach 15.9 million users by end of 2012. 80% of the internet users are urban users and 20% are rural users in India and educated young people. Indians migrate to United States (US) for education and jobs and most of them will be in constant touch with friends and families which led to the rise in usage of social networks and it is further expected to increase as US companies set up offices in India employing thousands of people here. Apart from this more technology related products like mobiles, laptops, other computing devices like PCs, tablets and finally the voyeuristic appeal with open networks will drive the usage further. Most popular social networking site in India is Facebook as recently it dethroned Indonesia from the number two slot with 46 million monthly active users in February 2012 on the site, an increase of 132% from the prior year. Urban cities like Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Ahmedabad and other tier 1and 2 cities and towns dominate the social networking usage in India. 75% is dominated by male and mostly the young students and professionals in the age group of 18-24 are dominating the social media usage followed by the 25- 34 age group. They spend hours every month on the various social networking sites and actively engage with friends and others. Most of the users are using social media to stay in touch with friends, track and update their activities, social gaming, follow groups and communities, discuss social, political cultural and entertainment topics and also look for information about brands, products and also provide their feedback.” Apart from the significant conceptual, theoritical and related aspects of SMS, the book presents a research analysis, gathering data across Delhi and Mumbai City from 550 respondents exploring the broad dimensions of the impact of social networking sites on the Indian youths, changing mind sets and their life styles. Further it also explores the potential possibilities for developing a knowledge based society and enhancing the quality of life. The book is of immense importance to the ones, who wants to understand social media and its importance on Indian youths. It will provide an insight to the students, educationists, researchers, media planners, social media users and policy makers. The authors trust that the book is an asset for all of us as we all are affected and attached in some means to the next generation revolution of social media. Dr. Sanjay Singh Baghel
Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Information Resources Management Association and published by IGI Global Information Science Reference. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.
Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Download or read book Political Communication and Mobilisation written by Taberez Ahmed Neyazi and published by Cambridge University Press. This book was released on 2018-03-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
Download or read book MEDIA AND POLITICAL MARKETING written by Dr. ANJU ELIZABETH CHERIAN and published by Book Rivers. This book was released on 2022-05-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: India's democracy certainly faces many challenges; even after that our country remain as robust and proud democracy. The modern political marketing landscape provides myriad opportunities to connect with the potential voters and shape their opinion favourable to the oncerned political parties. Political parties adopt various marketing strategies and other judicious tactics to improve their vote share and also to control the media- the fourth wheel of democracy. In this book, authors are making an earnest attempt to unfold the various marketing strategies adopted by the different political parties, the role of media in promoting/demoting the political party, perception of voters towards the various election strategies and media – the main player during the elections. In the era of post-truth discourse, this book will be an eye-opener for the various political parties, media and voters. The book also deals with the functions, approaches and more over the various marketing strategies like STP, SOSTAC and 7P’s in political marketing.
Download or read book Political Internet written by Biju P. R. and published by Routledge Chapman & Hall. This book was released on 2019-05-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the Internet as a site of political contestation in the Indian context. It widens the scope of the public sphere to social media, and explores its role in shaping the resistance and protest movements on the ground. The volume also explores the role of the Internet, a global technology, in framing debates on the idea of the nation state, especially India, as well as diplomacy and international relations. It also discusses the possibility of whether Internet can be used as a tool for social justice and change, particularly by the underprivileged, to go beyond caste, class, gender and other oppressive social structures. A tract for our times, this book will interest scholars and researchers of politics, media studies, popular culture, sociology, international relations as well as the general reader.
Download or read book Political Propaganda Advertising and Public Relations Emerging Research and Opportunities written by Kavo?lu, Samet and published by IGI Global. This book was released on 2019-10-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Download or read book Swinging the Mandate written by Dheeraj Sharma and published by Penguin UK. This book was released on 2016-09-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.
