Download or read book Communication Public Discourse and Road Safety Campaigns written by Nurit Guttman and published by Routledge. This book was released on 2017-01-20 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Download or read book The road safety campaigns written by Organisation for Economic Co-operation and Development and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Public Discourse and Road Safety Campaigns written by Nurit Guttman and published by Routledge. This book was released on 2014-06-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Download or read book Road Safety Campaigns written by Organisation for Economic Co-operation and Development. Road Research Group on the Scientific Evaluation of the Effectiveness of Safety Campaigns and published by . This book was released on 1971 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective Road Safety Campaigns written by Barry Elliott and published by . This book was released on 1989 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication sets out the blueprint for maximising the likelihood of success in mass media campaigns for road safety. Contents. Learning from past campaigns -- Getting started -- Organisation and development of campaign materials -- Controlling the campaign -- Evaluating a campaign -- Accident prevention -- Advertising.

Download or read book The Handbook of Road Safety Measures written by Rune Elvik and published by Emerald Group Publishing. This book was released on 2009-10-14 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains summaries of the knowledge regarding the effects of 128 road safety measures. This title covers various areas of road safety including: traffic control; vehicle inspection; driver training; publicity campaigns; police enforcement; and, general policy instruments. It also covers topics such as post-accident care, and speed cameras.

Download or read book Road Safety Campaigns Design and Evaluation written by Organisation for Economic Co-operation and Development. Road Research Group on the Scientific Evaluation of the Effectiveness of Safety Campaigns and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book BEST Practices for Road Safety Campaigns written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Traffic Safety Culture written by Nicholas John Ward and published by Emerald Group Publishing. This book was released on 2019-04-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.

Download or read book Research Guidelines written by RTA. Road User Safety Section and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Manual on Road Safety Campaigns written by Organisation for Economic Co-operation and Development and published by . This book was released on 1975 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication in Road Safety International Seminar Warsaw 2 3 October 1997 written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 1999-06-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminar, which took place on 2-3 October 1997 at the Josefow Conference Centre near Warsaw, set out to define the role and place of communication in the field of road safety, examine the different strategies of communication and identify their limits.

Download or read book A Framework for National Road Safety Campaigns written by UN. ECE. Transport Division and published by . This book was released on 2004 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Road Safety Campaigns Design and Evaluation written by Organisation for Economic Co-operation and Development and published by OECD. This book was released on 1971 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Manual on Road Safety Campaigns written by Organisation For Economic Co-Operation and Development. Road Research Group and published by . This book was released on 1975 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Road Safety Campaigns written by Robyn D. Robertson and published by . This book was released on 2015 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Status Report on Road Safety written by and published by . This book was released on 2009 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 1.3 million people die each year on the world's roads, and between 20 and 50 million sustain non-fatal injuries. The Global status report on road safety is the first broad assessment of the road safety situation in 178 countries, using data drawn from a standardized survey. The results show that road traffic injuries remain an important public health problem, particularly for low-income and middle-income countries. Pedestrians, cyclists and motorcyclists make up almost half of those killed on the roads, highlighting the need for these road users to be given more attention in road safety programmes. The results suggest that in many countries road safety laws need to be made more comprehensive while enforcement should be strengthened. The Global status report on road safety results clearly show that significantly more action is needed to make the world's roads safer. [Ed.]