Download or read book Brand Intervention written by David Brier and published by . This book was released on 2017-11-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Download or read book Rising Above The Noise written by Jonathan Lopez and published by iUniverse. This book was released on 2024-04-10 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adjust your crown and rise above the noise of life. In a world filled with distractions and chaos, it is crucial that you maintain your stand and remain levelheaded. Just like a crown sits gracefully on your head, it symbolizes your inner strength, resilience, and God’s calling; we were created with a purpose, we are called to be limitless, the only limitation is created by you. In the middle of the noise and chaos, it is easy to lose sight of your true worth and potential. The noise can be overwhelming, drowning out your own voice and causing you to doubt yourself. But remember, you are the ruler of your own destiny, and it is within your power to rise above it all. That power was given to you by God! Adjusting your crown signifies a conscious decision to take control of your life. It is a reminder to hold your head high and embrace the Queen or King that you truly are. It is not about arrogance or superiority, but rather an acknowledgment of your self-worth and the importance of self-care; being confident. As you adjust your crown, you let go of the negativity and doubts that may have held you back, placing your trust in God. You release the opinions and judgments of others, understanding that their noise does not define you. Instead, you focus on your own journey, your own dreams, aspirations, and the Godly purpose given to you before birth.

Download or read book Rise Above the Noise written by Lewis C. Lin and published by . This book was released on 2014-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Rise Above the Noise," the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. "And more..."

Download or read book The Marketing Interview written by Lewis Lin and published by . This book was released on 2018-05-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...

Download or read book Crowdsourcing for Filmmakers written by Richard Botto and published by Taylor & Francis. This book was released on 2017-09-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

Download or read book Marketing Above the Noise written by Linda J. Popky and published by Routledge. This book was released on 2016-11-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.

Download or read book Over Sea Under Stone written by Susan Cooper and published by Simon and Schuster. This book was released on 2012-03-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three siblings embark on an epic quest for a mythic grail in this first installment of Susan Cooper’s epic and award-winning The Dark Is Rising Sequence, now with a brand-new look! All through time, the two great forces of Light and Dark have battled for control of the world. Now, after centuries of balance, the Dark is summoning its terrifying forces to rise once more…and three children find themselves caught in the conflict. The Drew siblings—Simon, Jane, and Barney—are on a family holiday in Cornwall when they discover an ancient map in the attic of the house they are sharing with their Great Uncle Merry. They know immediately that the map is special but have no way of knowing how much. For the map leads to a grail: a vital weapon for the Light’s fight against evil. In taking on the quest to find the grail, the Drews will have to race against the sinister human beings who serve the dreadful power of the dark—an adventure that puts their own lives in grave peril.

Download or read book The Call to Unite written by Tim Shriver and published by Penguin. This book was released on 2021-03-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: From some of our most prominent spiritual and religious leaders, poets and thinkers, singers and writers, a book of wisdom to light our way in dark times. AN OPEN FIELD PUBLICATION FROM MARIA SHRIVER At the start of 2020, in what felt already like an age of disorder, our world faced one of the gravest global challenges in a century. Covid-19 raced around the earth, and chaos erupted. Yet in the midst of this crisis, billions of human beings responded with love. Across the globe, people sought to connect, whether in person from a socially distant six feet or via a screen from 10,000 miles away. In that moment, Tim Shriver saw an opportunity for those hungry for community to answer a call to heal, a call to hope, a call to unite. He asked monks and nuns, artists and activists, nurses and doctors, ex-presidents and ex-cons to come together to share messages of inspiration, transformation, and love. This book captures the spirit of that 24-hour event. Featuring stories and insights from Bishop TD Jakes, Elizabeth Gilbert, Van Jones, Amy Grant, Dr. Rheeda Walker, Pastor Rick Warren, Rev. Jacqui Lewis, Jewel, Deepak Chopra and many others, The Call to Unite offers readers a book of wisdom to turn to in hard times - filled with prayers, poems, spiritual insights and lessons to live by that will stand the test of time. Those seeking affirmation, solace, and inspiration need only look inside for guidance in finding the light in any crisis. Only in embracing each other can we amplify the love that creates our global community. Only in coming together can we be our happiest, and our best.

Download or read book Information Bombardment written by Nick Bontis and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Information Bombardment" provides proven, real-world solutions for proactively managing the onslaught of information we face each day both in and out of the office. Dr. Nick Bontis weaves humor and personal stories with industry best practices and uses a simple framework of multilevel analysis to show you how to transform this real threat to productivity into an inimitable and sustainable competitive advantage for you and your organization. By teaching you how to work smarter, not harder, Dr. Bontis essentially gives you back your time. It is nothing short of amazing. It's Time to Work Smarter, Not Harder! o Improve your ability to sort through all of the e-mails, tweets, posts, instant messages, Web sites and other digital items that overload you o De-stress your life so that you can eliminate information-induced pressure, stress, anxiety, fear and other health-related problems o Reprioritize and simplify your informational sources so you can accelerate productivity and lift performance to higher levels o Speed up innovation through increased collaboration among your team members, colleagues and other stakeholders o Achieve industry-leading competitiveness by harvesting the full intellectual capital potential of your organization o Leverage key learning insights to stay ahead of the technological challenges that will face knowledge workers in the future

Download or read book Make Some Noise written by Ken Schmidt and published by Simon and Schuster. This book was released on 2018-11-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

Download or read book The Way of the Rose written by Clark Strand and published by Random House. This book was released on 2019-11-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when a former Zen Buddhist monk and his feminist wife experience an apparition of the Virgin Mary? “This book could not have come at a more auspicious time, and the message is mystical perfection, not to mention a courageous one. I adore this book.”—Caroline Myss, author of Anatomy of the Spirit Before a vision of a mysterious “Lady” invited Clark Strand and Perdita Finn to pray the rosary, they were not only uninterested in becoming Catholic but finished with institutional religion altogether. Their main spiritual concerns were the fate of the planet and the future of their children and grandchildren in an age of ecological collapse. But this Lady barely even referred to the Church and its proscriptions. Instead, she spoke of the miraculous power of the rosary to transform lives and heal the planet, and revealed the secrets she had hidden within the rosary’s prayers and mysteries—secrets of a past age when forests were the only cathedrals and people wove rose garlands for a Mother whose loving presence was as close as the ground beneath their feet. She told Strand and Finn: The rosary is My body, and My body is the body of the world. Your body is one with that body. What cause could there be for fear? Weaving together their own remarkable story of how they came to the rosary, their discoveries about the eco-feminist wisdom at the heart of this ancient devotion, and the life-changing revelations of the Lady herself, the authors reveal an ancestral path—available to everyone, religious or not—that returns us to the powerful healing rhythms of the natural world.

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download or read book Solaris Rising 2 written by Ian Whates and published by Solaris. This book was released on 2024-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Solaris Book of Science Fiction Solaris Rising 2 showcases the finest new science fiction from both celebrated authors and the most exciting of emerging writers. Following in the footsteps of the critically-acclaimed first volume, editor Ian Whates has once again gathered together a plethora of thrilling and daring talent. Within you will find unexplored frontiers as well as many of the central themes of the genre - alien worlds, time travel, artificial intelligence - made entirely new in the telling. The authors here prove once again why SF continues to be the most innovative, satisfying, and downright exciting genre of all. Featuring new writing by Allen Steele // Paul Cornell // Nancy Kress // James Lovegrove // Adrian Tchaikovsky // Neil Williamson // Nick Harkaway // Kay Kenyon // Kristine Kathryn Rusch // Mercurio D. Rivera // Eugie Foster // Vandana Singh // Kim Lakin-Smith // Robert Reed // Martin Sketchley // Norman Spinrad // Liz Williams // Martin McGrath // Mike Allen

Download or read book The Signal and the Noise written by Nate Silver and published by Penguin. This book was released on 2015-02-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the more momentous books of the decade." —The New York Times Book Review Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger—all by the time he was thirty. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the “prediction paradox”: The more humility we have about our ability to make predictions, the more successful we can be in planning for the future. In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball to global pandemics, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good—or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary—and dangerous—science. Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise. With everything from the health of the global economy to our ability to fight terrorism dependent on the quality of our predictions, Nate Silver’s insights are an essential read.

Download or read book Decode and Conquer written by Lewis C. Lin and published by . This book was released on 2013-11-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

Download or read book White Noise written by Don DeLillo and published by Penguin. This book was released on 1999-06-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant satire of mass culture and the numbing effects of technology, White Noise tells the story of Jack Gladney, a teacher of Hitler studies at a liberal arts college in Middle America. Jack and his fourth wife, Babette, bound by their love, fear of death, and four ultramodern offspring, navigate the rocky passages of family life to the background babble of brand-name consumerism. Then a lethal black chemical cloud, unleashed by an industrial accident, floats over there lives, an "airborne toxic event" that is a more urgent and visible version of the white noise engulfing the Gladneys—the radio transmissions, sirens, microwaves, and TV murmurings that constitute the music of American magic and dread.

Download or read book Silence on the Mountain written by Daniel Wilkinson and published by Duke University Press. This book was released on 2004 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a young human rights worker, "Silence on the Mountain" is a virtuoso work of reporting and a masterfully plotted narrative tracing the history of Guatemala's 36-year internal war, a conflict that claimed the lives of more than 200,000 people.