Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Download or read book History of the Rise and Influence of the Spirit of Rationalism in Europe written by William Edward Hartpole Lecky and published by . This book was released on 1865 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being an autograph manuscript which includes a Table of Contents and an Introduction with substantial additions and revisions throughout.
Download or read book History of the Rise and Influence of the Spirit of Rationalism in Europe by William Edward Hartpole Lecky written by and published by . This book was released on 1866 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Influence written by Sara Shepard and published by Ember. This book was released on 2022-01-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.
Download or read book History of the Rise and Influence of the Spirit of Rationalism in Europe written by William Edward Hartpole Lecky and published by . This book was released on 1866 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History of the Rise and Influence of the Rationalism in Europe written by Lecky and published by . This book was released on 1865 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Download or read book Influence Marketing written by Danny Brown and published by Que Publishing. This book was released on 2013-04-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
Download or read book Ready to Rise written by Jo Saxton and published by WaterBrook. This book was released on 2020-04-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful call to step into your full potential that biblically affirms the need for women to rise up and work together to make a better world. "Jo is one of my most trusted voices in Christian leadership. . . . She leads auditoriums full of people, and she leads me one-on-one."—Jen Hatmaker Have you ever questioned the roles you find yourself in, wondering if you were made for more but unsure of the rocky path before you? Have you had a clear vision for your life, but along the way, insecurity and fear weighted your dreams and silenced the voice within you? You’re not alone. Many amazing women like you have experienced the same struggles. Whether you’re moving into leadership, discovering your calling, fighting for change, or doing all three, leadership coach and speaker Jo Saxton affirms that God designed women for influence and impact. But are you living up to your full potential? Ready to Rise tackles the real-life issues—from harassment and sexism to self-doubt and loneliness—that can discourage and derail women from leading in the areas God has called them to. With insights from her own journey and powerful biblical examples, Jo offers practical advice to empower and equip women to transform their communities. If you’ve ever longed to uncover your true potential, own your voice, and boldly advance God’s goodness in the world, now is the time to start. Get ready to rise!
Download or read book Messengers of the Right written by Nicole Hemmer and published by University of Pennsylvania Press. This book was released on 2016-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Messengers of the Right tells the story of the media activists who built the American conservative movement and transformed it into one of the most significant and successful movements of the twentieth century—and in the process remade the Republican Party and the American media landscape.
Download or read book Power Of Ideas The The Rising Influence Of Thinkers And Think Tanks In China written by Cheng Li and published by World Scientific. This book was released on 2017-03-14 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's momentous socioeconomic transformation is not taking place in an intellectual vacuum: Chinese scholars and public intellectuals are actively engaged in fervent discussions about the country's domestic and foreign policies, demographic constraints, and ever-growing integration into the world community. This book focuses on China's major think tanks where policies are initiated, and on a few prominent thinkers who influence the way in which elites and the general public understand and deal with the various issues confronting the country.The book examines a number of factors contributing to the rapid rise of Chinese think tanks in the reform era. These include the leadership's call for 'scientific decision-making,' the need for specialized expertise in economics and finance as China becomes an economic powerhouse, the demand for opinion leaders in the wake of a telecommunication revolution driven by social media, the accumulation of human and financial capital, and the increasing utility of the 'revolving door' nature of think tanks.It has been widely noted that think tanks and policy advisors have played an important role in influencing the strategic thinking of the top leadership, including the formation of ideas such as the 'Three Represents,' 'China's peaceful rise,' 'One Belt, One Road,' and the founding of the Asian Infrastructure Investment Bank (AIIB). In 2014, President Xi Jinping made think tank development a national strategy, and he claimed that 'building a new type of think tank with Chinese characteristics is an important and pressing mission.'Though the media outside China has often reported on this important development, it has all but escaped rigorous scholarly scrutiny. This book will categorize Chinese think tanks by their various forms, such as government agencies, university-based think tanks, private think tanks, business research centers or consultancies, and civil society groups. It will not only analyze the problems and challenges in China's think tank development, but also reveal the power of ideas.
Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Download or read book Diplomacy Trade and South Korea s Rise to International Influence written by Dennis Patterson and published by Rowman & Littlefield. This book was released on 2019-07-31 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the diplomatic and economic factors that led to South Korea becoming the international influential actor it is today with an emphasis on the diplomatic successes of this country’s leaders earlier in the post-armistice period.
Download or read book The Power of Influence A Comprehensive Guide for Everyone written by Princeton Uriel and published by Sunshine. This book was released on 2023-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definition and Importance of InfluenceIn today's digital age, influence has become a powerful tool that can shape opinions, drive behaviors, and ultimately, lead to success in the world of digital marketing. But what exactly is influence, and why is it so crucial in this fast-paced and highly competitive industry? Influence can be defined as the ability to have an effect on someone's thoughts, beliefs, or actions. It is the power to sway opinions and inspire others to take specific actions. In the context of digital marketing, influence is the driving force behind building a strong brand, expanding reach, and increasing conversions. Influence is not limited to celebrities or industry experts alone. With the rise of social media, every individual now has the potential to become an influencer. Anyone can build a following and use their platform to share valuable insights, recommendations, and experiences. This democratization of influence has transformed the digital marketing landscape, providing endless opportunities for businesses and individuals alike. The importance of influence in digital marketing cannot be underestimated. Consumers today are bombarded with an overwhelming amount of information and choices. They have become savvy and selective, relying on influencers to guide their decision-making process. By leveraging the power of influence, businesses can cut through the noise, connect with their target audience, and establish trust. Furthermore, influence plays a vital role in building brand loyalty and advocacy. When customers feel a strong connection to a brand or influencer, they are more likely to become loyal followers and even brand ambassadors. These loyal customers not only make repeat purchases but also spread positive word-of-mouth, leading to increased brand awareness and organic growth. Influence also allows businesses to stay ahead of the competition. By partnering with influencers who have a strong presence in their niche, brands can tap into their expertise, credibility, and reach. This collaboration helps businesses to reach new audiences, gain exposure, and ultimately, stay relevant in an ever-changing digital landscape.
Download or read book Courtiers of the Marble Palace written by Todd C. Peppers and published by Stanford University Press. This book was released on 2006 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courtiers of the Marble Palace explores how law clerks are hired and utilized by United States Supreme Court justices.
Download or read book Affluence and Influence written by Martin Gilens and published by Princeton University Press. This book was released on 2012-07-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why policymaking in the United States privileges the rich over the poor Can a country be a democracy if its government only responds to the preferences of the rich? In an ideal democracy, all citizens should have equal influence on government policy—but as this book demonstrates, America's policymakers respond almost exclusively to the preferences of the economically advantaged. Affluence and Influence definitively explores how political inequality in the United States has evolved over the last several decades and how this growing disparity has been shaped by interest groups, parties, and elections. With sharp analysis and an impressive range of data, Martin Gilens looks at thousands of proposed policy changes, and the degree of support for each among poor, middle-class, and affluent Americans. His findings are staggering: when preferences of low- or middle-income Americans diverge from those of the affluent, there is virtually no relationship between policy outcomes and the desires of less advantaged groups. In contrast, affluent Americans' preferences exhibit a substantial relationship with policy outcomes whether their preferences are shared by lower-income groups or not. Gilens shows that representational inequality is spread widely across different policy domains and time periods. Yet Gilens also shows that under specific circumstances the preferences of the middle class and, to a lesser extent, the poor, do seem to matter. In particular, impending elections—especially presidential elections—and an even partisan division in Congress mitigate representational inequality and boost responsiveness to the preferences of the broader public. At a time when economic and political inequality in the United States only continues to rise, Affluence and Influence raises important questions about whether American democracy is truly responding to the needs of all its citizens.
