Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Rileggere l impresa Relazioni risorse e reti un nuovo modello di management written by Renato Fiocca and published by . This book was released on 2007 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nel corso degli ultimi anni il tema delle relazioni dell'impresa - con il mondo esterno e tra le varie funzioni che la compongono - ha assunto un'importanza sempre maggiore. A partire dal marketing, in cui l'approccio tradizionale è stato ormai sostituito dal cosiddetto "marketing relazionale", questo nuovo modo di pensare l'impresa si è esteso anche ad altre attività, come per esempio la strategia e il management, la produzione e la gestione della supply chain. Il volume, a cui partecipano autorevoli esperti italiani provenienti dalle più importanti università del Paese - e in qualche caso anche estere - propone una rilettura a tutto tondo dell'impresa in questa nuova ottica, con prospettive nuove e affascinanti che non si possono ignorare.
Download or read book Collaborating with Customers to Innovate written by Emanuela Prandelli and published by Edward Elgar Publishing. This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
Download or read book The Boundaries of Europe written by Pietro Rossi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-04-24 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe’s boundaries have mainly been shaped by cultural, religious, and political conceptions rather than by geography. This volume of bilingual essays from renowned European scholars outlines the transformation of Europe’s boundaries from the fall of the ancient world to the age of decolonization, or the end of the explicit endeavor to “Europeanize” the world.From the decline of the Roman Empire to the polycentrism of today’s world, the essays span such aspects as the confrontation of Christian Europe with Islam and the changing role of the Mediterranean from “mare nostrum” to a frontier between nations. Scandinavia, eastern Europe and the Atlantic are also analyzed as boundaries in the context of exploration, migratory movements, cultural exchanges, and war. The Boundaries of Europe, edited by Pietro Rossi, is the first installment in the ALLEA book series Discourses on Intellectual Europe, which seeks to explore the question of an intrinsic or quintessential European identity in light of the rising skepticism towards Europe as an integrated cultural and intellectual region.
Download or read book Developing Corporate Social Responsibility written by Francesco Perrini and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Perrini et al provide a detailed, authoritative look at the evolving European perspective on corporate social responsibility. They show how Europe has moved from follower status to leading edge practice. The book is the best current indicator of what the next stages of CSR will look like.' - Thomas W. Dunfee, University of Pennsylvania, US The rapidly increasing attention devoted to Corporate Social Responsibility (CSR) has resulted in the term 'CSR' being applied to myriad dissimilar phenomena. The authors therefore aim to dispel this confusion by presenting a multi-faceted view of socially responsible corporate behavior and related themes. They provide a conceptualization of CSR that emphasizes the role of the adoption and implementation of specific CSR strategies and their impact on corporate social and economic performance.
Download or read book The Collaborative Enterprise written by Antonio Tencati and published by Peter Lang. This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.
Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
Download or read book Desdemona written by Toni Morrison and published by Bloomsbury Publishing. This book was released on 2024-06-13 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a remarkable, challenging and bravely original work.' The Guardian Ripped from the world by her husband's paranoia, Desdemona turns in death towards the memory of Barbary, the North African maid who raised her: together, they explore the contours of death, race, war, love and motherhood, in a moving elegy. Audacious with ambition, Desdemona is Toni Morrison's intimate reimagining of the fourth act of Shakespeare's Othello, mixing monologue with Rokia Traore's lyrical songs to re-examine the Bard's presentation of race and female suffering. Part-play, part-concert, part-quest into the afterlife, Desdemona is published in Methuen Drama's Modern Classics series, featuring a new introduction by Joyce Green MacDonald.
Download or read book Egypt and Nubia written by James Augustus St. John and published by . This book was released on 1845 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oreste Alla Biennale written by Oreste (Group of artists) and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documentation of the project of the same title which was part of the exhibition dAPERTutto at the 48th Venice Biennale, 1999.
Download or read book Using Qualitative Methods in Organizational Research written by Thomas W. Lee and published by SAGE. This book was released on 1999 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.
Download or read book Rethinking Nationalism in the Arab Middle East written by James P. Jankowski and published by Columbia University Press. This book was released on 1997 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourteen original essays in this volume explore the psychological, political, and cultural bases of Arab nationalism since World War I and are arranged around broad themes of study: academic constructions of nationalist history, nationalist presentations of Arab histories, conflict among competing nationalist visions, and more.
Download or read book The Myth of Achievement Tests written by James J. Heckman and published by University of Chicago Press. This book was released on 2014-01-14 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achievement tests play an important role in modern societies. They are used to evaluate schools, to assign students to tracks within schools, and to identify weaknesses in student knowledge. The GED is an achievement test used to grant the status of high school graduate to anyone who passes it. GED recipients currently account for 12 percent of all high school credentials issued each year in the United States. But do achievement tests predict success in life? The Myth of Achievement Tests shows that achievement tests like the GED fail to measure important life skills. James J. Heckman, John Eric Humphries, Tim Kautz, and a group of scholars offer an in-depth exploration of how the GED came to be used throughout the United States and why our reliance on it is dangerous. Drawing on decades of research, the authors show that, while GED recipients score as well on achievement tests as high school graduates who do not enroll in college, high school graduates vastly outperform GED recipients in terms of their earnings, employment opportunities, educational attainment, and health. The authors show that the differences in success between GED recipients and high school graduates are driven by character skills. Achievement tests like the GED do not adequately capture character skills like conscientiousness, perseverance, sociability, and curiosity. These skills are important in predicting a variety of life outcomes. They can be measured, and they can be taught. Using the GED as a case study, the authors explore what achievement tests miss and show the dangers of an educational system based on them. They call for a return to an emphasis on character in our schools, our systems of accountability, and our national dialogue. Contributors Eric Grodsky, University of Wisconsin–Madison Andrew Halpern-Manners, Indiana University Bloomington Paul A. LaFontaine, Federal Communications Commission Janice H. Laurence, Temple University Lois M. Quinn, University of Wisconsin–Milwaukee Pedro L. Rodríguez, Institute of Advanced Studies in Administration John Robert Warren, University of Minnesota, Twin Cities
Download or read book Mutuae Relationes Mutual Relationship written by Catholic Church. Congregatio pro Religiosis et Institutis Saecularibus and published by USCCB Publishing. This book was released on 2004 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Organizing for Global Competitiveness written by Robert J. Kramer and published by . This book was released on 1993 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This report is the first in a series that will explore major organizational formats. It discusses the geographic-based structure and describes some of the ways it can help corporations compete effectively."--P. 5.
Download or read book Whose Pharaohs written by Donald Malcolm Reid and published by Univ of California Press. This book was released on 2002-02-12 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egypt's rich and celebrated ancient past has served many causes throughout history--in both Egypt and the West. Concentrating on the era from Napoleon's conquest and the discovery of the Rosetta Stone to the outbreak of World War I, this book examines the evolution of Egyptian archaeology in the context of Western imperialism and nascent Egyptian nationalism. Traditionally, histories of Egyptian archaeology have celebrated Western discoverers such as Champollion, Mariette, Maspero, and Petrie, while slighting Rifaa al-Tahtawi, Ahmad Kamal, and other Egyptians. This exceptionally well-illustrated and well-researched book writes Egyptians into the history of archaeology and museums in their own country and shows how changing perceptions of the past helped shape ideas of modern national identity. Drawing from rich archival sources in Egypt, the United Kingdom, and France, and from little-known Arabic publications, Reid discusses previously neglected topics in both scholarly Egyptology and the popular "Egyptomania" displayed in world's fairs and Orientalist painting and photography. He also examines the link between archaeology and the rise of the modern tourist industry. This richly detailed narrative discusses not only Western and Egyptian perceptions of pharaonic history and archaeology but also perceptions of Egypt's Greco-Roman, Coptic, and Islamic eras. Throughout this book, Reid demonstrates how the emergence of archaeology affected the interests and self-perceptions of modern Egyptians. In addition to uncovering a wealth of significant new material on the history of archaeology and museums in Egypt, Reid provides a fascinating window on questions of cultural heritage--how it is perceived, constructed, claimed, and contested.
Download or read book Development written by Gianni Vaggi and published by Springer. This book was released on 2018-11-24 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a brief history of the notion of development and related policies. Readers will find an overview of the main development notions and debates from 1950 to the 2015 Sustainable Development Goals. The author argues that sustainable development is equal to empowerment within a specific historical setting; development is a dialectic relationship between people's empowerment and the existing social and economic structures. The book examines some well-known growth theories from Harrod in 1939 to contemporary debates views about the role of the state and the market. Some major structural changes are also examined from economic growth in Asia to international finance: the author contends that contemporary issues on development can be better understood with the help of the founding fathers of economics, from the Mercantilist era to Marx. They help to understand the difficult relationship between development and market forces within different models of social and economic reproduction. The author contends that the main development challenge is that of building a global partnership in a system with enormous differences in economic powers and offers some examples of how to re-balance the existing economic powers particularly in trade and finance.
