Download or read book Right Between the Ears written by Sandeep Dayal and published by Penguin Portfolio. This book was released on 2021-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that.
Download or read book I Hold a Wolf by the Ears written by Laura van den Berg and published by Farrar, Straus and Giroux. This book was released on 2020-07-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF TIME'S 10 BEST FICTION BOOKS OF 2020. Longlisted for the Joyce Carol Oates Prize. Named a Best Book of 2020 by NPR, Bustle, Good Housekeeping, the New York Public Library, Library Journal, Lit Hub, Electric Literature, and Tor.com "As enchanting as fairy tales, as mysterious as dreams, these exquisitely composed fictions are as urgent and original as any being written today.” —Sigrid Nunez, author of The Friend, winner of the 2018 National Book Award for Fiction An urgent and unsettling collection of women on the verge from Laura van den Berg, author of The Third Hotel I Hold a Wolf by the Ears, Laura van den Berg’s first story collection since her prizewinning book The Isle of Youth, draws readers into a world of wholly original, sideways ghost stories that linger in the mouth and the mind. Both timeless and urgent, these eleven stories confront misogyny, violence, and the impossible economics of America with van den Berg’s trademark spiky humor and surreal eye. Moving from the peculiarities of Florida to liminal spaces of travel in Mexico City, Sicily, and Iceland, I Hold a Wolf by the Ears is uncannily attuned to our current moment, and to the fears we reveal to no one but ourselves. In “Lizards,” a man mutes his wife’s anxieties by giving her a LaCroix-like seltzer laced with sedatives. In the title story, a woman poses as her more successful sister during a botched Italian holiday, a choice that brings about strange and destructive consequences, while in “Karolina,” a woman discovers her prickly ex-sister-in-law in the aftermath of an earthquake and is forced to face the truth about her violent brother. I Hold a Wolf by the Ears presents a collection of women on the verge, trying to grasp what’s left of life: grieving, divorced, and hyperaware, searching, vulnerable, and unhinged, they exist in a world that deviates from our own only when you look too closely. With remarkable control and transcendent talent, van den Berg dissolves, in the words of the narrator of “Slumberland,” “that border between magic and annihilation,” and further establishes herself as a defining fiction writer of our time.
Download or read book The Ears of Louis written by Constance C. Greene and published by Open Road Media. This book was released on 2015-02-10 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tale of a boy, his ears, and one little change that makes a world of difference Louis is a talented kid with many great qualities. He plays a mean hand of poker and can crack his knuckles louder than any other kid in his class. He’s even trusted to walk his kid brother home from school. But looking at Louis, most people don’t notice these excellent qualities. They don’t see his kind eyes or his strong legs. Instead, all they see is two big ears. Louis has been called every insulting name in the book: Dumbo, Elephant Ears, even just plain Ears. He is the target of the school’s worst bullies, especially skinny Ernie. It seems as if every day, Louis flees from one antagonist to another. Then one day, Louis’s poker partner and good friend, Mrs. Beeble, gives him a good-luck charm—and Louis starts to believe it might actually be working. All of a sudden, he doesn’t mind the bullies so much. Could Louis’s transformation be real? Are his ears somehow shrinking? Or is his newfound swagger helping him grow? Constance C. Greene’s heartwarming tale tells the story of one boy’s quest for self-discovery, courage, and happiness—and the ears that make his journey possible.
Download or read book Branding Between the Ears Using Cognitive Science to Build Lasting Customer Connections written by Sandeep Dayal and published by McGraw Hill Professional. This book was released on 2021-11-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.
Download or read book Listening with Two Ears New Insights and Perspectives in Binaural Research written by Huiming Zhang and published by Frontiers Media SA. This book was released on 2023-11-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hearing is dependent on neural processing of acoustic cues obtained by the left and right ears. Neural signals driven by the two ears are integrated at multiple levels of the central auditory system, which enables animals including humans to perform various functions including localization of a sound source. A natural listening environment typically contains sounds from multiple sources. These sounds can have different spectral and temporal features and occur at either the same or different time. Integration can happen among neural signals elicited by the same or different sounds. The way of integration can greatly affect how individual sounds are sensed and perceived. Functions such as auditory grouping and stream segregation, which are central to establishing coherent auditory images in a complex listening environment, are highly dependent on the way of integration. Binaural hearing is complicated by individual differences and developmental changes in head and pinna shape/size as binaural cues can be affected by these differences and changes. Furthermore, neural processing of binaural cues can be influenced by hearing impairments and the use of hearing aids and cochlear implants. These factors likely require a listener to optimize the use of binaural cues through learning and to use plastic changes in the nervous system to perform the optimization. Great strides have been made in understanding binaural processing in normal and impaired auditory systems. This Research Topic aims to highlight some of the latest findings in the following areas: 1) Animal behavioral and human psychoacoustical studies of binaural hearing; 2) Neural encoding and processing of binaural cues and structural as well as neurophysiological bases of such encoding and processing; 3) Contribution of binaural neural processing to auditory functions such as sound-source localization, binaural fusion, binaural interference, spatial release from masking, auditory grouping, and auditory stream segregation; 4) Computational models of binaural processing; 5) Learning and plastic changes in binaural processing following hearing loss or alterations of acoustic environment and structural as well as physiological bases of these behavioral changes; 6) Clinical aspects of binaural processing including application of processing strategies, including research on the benefits of bilateral cochlear implantation, and the neural correlates thereof
Download or read book From the ear to the brain new data analytics techniques for a better understanding of human hearing written by Alessia Paglialonga and published by Frontiers Media SA. This book was released on 2023-06-23 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spatial Audio Processing written by Jeroen Breebaart and published by John Wiley & Sons. This book was released on 2007-12-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects a wealth of information about spatial audio coding into one comprehensible volume. It is a thorough reference to the 3GPP and MPEG Parametric Stereo standards and the MPEG Surround multi-channel audio coding standard. It describes key developments in coding techniques, which is an important factor in the optimization of advanced entertainment, communications and signal processing applications. Until recently, technologies for coding audio signals, such as redundancy reduction and sophisticated source and receiver models did not incorporate spatial characteristics of source and receiving ends. Spatial audio coding achieves much higher compression ratios than conventional coders. It does this by representing multi-channel audio signals as a downmix signal plus side information that describes the perceptually-relevant spatial information. Written by experts in spatial audio coding, Spatial Audio Processing: reviews psychoacoustics (the relationship between physical measures of sound and the corresponding percepts) and spatial audio sound formats and reproduction systems; brings together the processing, acquisition, mixing, playback, and perception of spatial audio, with the latest coding techniques; analyses algorithms for the efficient manipulation of multiple, discrete and combined spatial audio channels, including both MP3 and MPEG Surround; shows how the same insights on source and receiver models can also be applied for manipulation of audio signals, such as the synthesis of virtual auditory scenes employing head-related transfer function (HRTF) processing and stereo to N-channel audio upmix. Audio processing research engineers and audio coding research and implementation engineers will find this an insightful guide. Academic audio and psychoacoustic researchers, including post-graduate and third/fourth year students taking courses in signal processing, audio and speech processing, and telecommunications, will also benefit from the information inside.
Download or read book Believing Your Ears Examining Auditory Illusions written by Howard Burton and published by Open Agenda Publishing. This book was released on 2020-10-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on an extensive filmed conversation between Howard Burton and Diana Deutsch, Professor of Psychology at UC San Diego and one of the world’s leading experts on the psychology of music. This conversation provides behind the scenes insights into her discovery of a large number of auditory illusions, including the so-called Octave Illusion, which concretely illustrate how what we think we’re hearing is often quite different from the actual sounds that are hitting our eardrums. This carefully-edited book includes an introduction, Revealing Mistakes, and questions for discussion at the end of each chapter: I. Eclectic Beginnings - Music, art, philosophy, and philosophical psychology II. Tones, Pitches and Critical Values - Intriguing results in music and memory III. The Octave Illusion - How to confuse the brain with tones IV. Medical Applications - A highly suggestive result for epilepsy patients V. Eyes vs. Ears - The neurophysiological differences between vision and hearing VI. Gut Issues - The impact of discomfort VII. The Scale Illusion - Auditory scene analysis and evolutionary factors VIII. Surrounded by Illusions - From the Glissando Illusion to Tchaikovsky’s 6th IX. Perfect Pitch & Tone Languages - Why Mandarin might help your musicianship X. Towards Monotony? - The tonal implications of globalization XI. Embracing Discomfort - The benefits of being confused About Ideas Roadshow Conversations Series This book is part of an expanding series of 100+ Ideas Roadshow conversations, each one presenting a wealth of candid insights from a leading expert in a relaxed and informal setting to give non-specialists a uniquely accessible window into frontline research and scholarship that wouldn't otherwise be encountered through standard lectures and textbooks. For other books in this series visit our website (https://ideas-on-film.com/ideasroadshow/).
Download or read book Between the Ears written by Greg Hatcher and published by Tiger Books. This book was released on 2006-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert coach explains How to Think Like a Champion Greg Hatcher is the coach that you always wish you had. He is honest, sincere, straight to the point, a no pulled punches sort of a coach, who tells it like it is and leaves you knowing in no uncertain terms what you have to do to achieve greatness. Greg Hatcher has been coaching sports since the day he graduated from college in 1983. In his new book Between the Ears: How to Think Like a Champion, Greg shares 110 hard earned lessons learned from nearly 25 years of coaching. Between the Ears is designed to teach coaches, parents and children (and even adults) to think like champions. His book focuses on the crucial mental elements of sports and competition that can help kids and their parents have a more successful sporting experience. Hatcher explains simply in a heart to heart best friend and ally style that makes it easy for people of all ages young and old to understand the issue, see the right thing and want to do the right thing. He combines the best of what he learned from his decades of coaching experience in soccer, football, basketball, baseball, cross country, track and wrestling. Hatcher has a gift for storytelling, gives his all and packs everything he's learned from working with kids in all these sports so that they can help themselves become the best that they can be. It's no wonder that his kids are champions and have coaches from all over the country competing for them and offering them scholarships and full four year rides. They learned from a master. Happily, he has created this incredible book and shared his knowledge with the rest of us.
Download or read book The Sense of Hearing written by Christopher J. Plack and published by Routledge. This book was released on 2018-06-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sense of Hearing is a truly accessible introduction to auditory perception that is intended for students approaching the subject for the first time, and as a foundation for more advanced study. The second edition has been thoroughly revised throughout, and included new chapters on music, hearing impairment, and a new appendix describing research methodologies. In clear and authoritative prose, the fundamental aspects of hearing are addressed. The reader is introduced to the nature of sound and the spectrum, and the anatomy and physiology of the auditory system. Basic auditory processes including frequency selectivity, loudness and pitch perception, temporal resolution, and sound localization are explained. The reader is led to an understanding of the remarkable abilities of the auditory system in a systematic and coherent way. In subsequent chapters, it is shown how complex processes, such as perceptual organization, speech perception, and music perception, are dependent on the initial analysis that occurs when sounds enter the ear. Finally, a chapter on hearing impairment provides an introduction to disorders of the auditory system. The text benefits from 162 original illustrations, including uncluttered diagrams that illuminate auditory mechanisms. An extensive glossary provides definitions of technical terms. The emphasis is on explanation and clarity of style throughout, making The Sense of Hearing an essential resource for students and educators involved in this sometimes challenging field.
Download or read book Proceedings of the 11th International Conference on Soft Computing and Pattern Recognition SoCPaR 2019 written by Ajith Abraham and published by Springer Nature. This book was released on 2020-07-31 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights recent research on soft computing, pattern recognition and biologically inspired computing. It presents 24 selected papers from the 11th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2019) and 5 papers from the 11th World Congress on Nature and Biologically Inspired Computing (NaBIC 2019), held at Vardhaman College of Engineering, Hyderabad, India, on December 13–15, 2019. SoCPaR–NaBIC is a premier conference and brings together researchers, engineers and practitioners whose work involves soft computing and bio-inspired computing, as well as their industrial and real-world applications. Including contributions by authors from 15 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.
Download or read book A Textbook on Surgery General Operative and Mechanical written by John Allan Wyeth and published by . This book was released on 1890 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ear and Its Diseases written by Samuel Sexton and published by . This book was released on 1888 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Schizophrenia Bulletin written by and published by . This book was released on 1981 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Psychoacoustics written by Jennifer J. Lentz and published by Plural Publishing. This book was released on 2023-11-27 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychoacoustics: Auditory Perception of Listeners with Normal Hearing and Hearing Loss, Second Edition provides an overview of the field of psychoacoustics, with a primary focus on auditory perception. The book retains its focus on applications of psychoacoustics to clinical audiology, and its modular organization, with each chapter including relevant information around a specific topic. Within each chapter, acoustics, physiology, and perception by adult listeners with normal hearing and those with hearing loss, as they relate to that topic, are presented. The influence of hearing loss on these general auditory abilities is discussed in every chapter. Components of the book also include the role of psychoacoustics in audiological assessment and treatment. The text is ideal for audiology students who intend on having a clinical career and need an understanding of both normal and impaired auditory perception. It is intended to give students sufficient information to understand how the ear achieves auditory perception, what the capabilities of the ear are, and how hearing loss influences that perception. It also provides students with a foundation for further study in the area and to apply psychoacoustic principles to diagnostic audiology and audiological rehabilitation. New to the Second Edition: * 70 new figures to clarify some points and facilitate students’ understanding of the material * New chapter that focuses exclusively on the perception by individuals wearing hearing aids and cochlear implants * New section on the perceptual consequences of sensorineural hearing loss on everyday listening added to each chapter * Revamped chapter on Psychoacoustics and Advanced Clinical Auditory Assessment now solely addresses elements within diagnostic audiology that are based on psychoacoustics, with added content on tinnitus assessment, automated (Békésy) audiometry, retrocochlear and pseudohypacusis evaluation, and the identification of dead regions * Enhanced focus on inclusivity, such as alternative versions of some demonstrations designed to be more accessible to individuals with hearing loss, and a new section on the contributions of women and BIPOC scientists to the field of psychoacoustics Key Features: * Learning objectives and summaries begin and end each chapter to convey the goals of the text and review student comprehension * Each chapter contains exercises designed to develop critical thinking about psychoacoustics * Chapters include the following: introduction, relevant acoustics, important physiological studies, perception by normal-hearing listeners, and perception by listeners who have sensorineural hearing loss * Emphasis on applied learning for more effective and efficient learning of the material Disclaimer: Please note that ancillary content such as lab exercises are not included as published in the original print version of this book.
Download or read book I ve Got My Big Girl Panties on written by Darla Marx and published by AuthorHouse. This book was released on 2010-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: She was born in a foothill, along the banks of the Long Toe River, just ten miles south of the Hand-High Basin. At the tender age of sixteen she was sent to the deep piny woods of East Texas, to live among the natives. With humor, and southern jargon, Darla gives the accounts of her life events from infancy in Austin, Texas, to the maturity of adulthood in Panola County. Writing a book on the power of positive thinking, and believing in something bigger then your self, Darla answers the question that haunts millions of women in America, Is this as good as it's ever going to get? Through her experiences in child rearing, divorce, obesity, addiction, death and the affairs of the heart, she empowers all women to sing, dance, and wear red lipstick. Her journey relates to real life and how it can make or break an intelligent woman. Her views on how to wear your big girl panties, will prove, "If you can't lose it, you can't hide it, then dammit; decorate it." She was born in a foothill, along the banks of the Long Toe River, just ten miles south of the Hand-High Basin. At the tender age of sixteen she was sent to the deep piny woods of East Texas, to live among the natives. With humor, and southern jargon, Darla gives the accounts of her life events from infancy in Austin, Texas, to the maturity of adulthood in Panola County. Writing a book on the power of positive thinking, and believing in something bigger then your self, Darla answers the question that haunts millions of women in America, Is this as good as it's ever going to get? Through her experiences in child rearing, divorce, obesity, addiction, death and the affairs of the heart, she empowers all women to sing, dance, and wear red lipstick. Her journey relates to real life and how it can make or break an intelligent woman. Her views on how to wear your big girl panties, will prove, "If you can't lose it, you can't hide it, then dammit; decorate it." She was born in a foothill, along the banks of the Long Toe River, just ten miles south of the Hand-High Basin. At the tender age of sixteen she was sent to the deep piny woods of East Texas, to live among the natives. With humor, and southern jargon, Darla gives the accounts of her life events from infancy in Austin, Texas, to the maturity of adulthood in Panola County. Writing a book on the power of positive thinking, and believing in something bigger then your self, Darla answers the question that haunts millions of women in America, Is this as good as it's ever going to get? Through her experiences in child rearing, divorce, obesity, addiction, death and the affairs of the heart, she empowers all women to sing, dance, and wear red lipstick. Her journey relates to real life and how it can make or break an intelligent woman. Her views on how to wear your big girl panties, will prove, "If you can't lose it, you can't hide it, then dammit; decorate it."
