Download or read book Rhetorical Homologies written by Barry Brummett and published by University Alabama Press. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most widely used ideas in scholarship of the humanities and social sciences is that of homology: a formal pattern structuring different kinds of texts, ideas, and experiences. Rhetorical Homologies explores the central meaning of this form in a variety of discourses and also examines the kind of homologies that shape audience responses to personal, public, and political issues. Barry Brummett is most interested in homologies among very different orders of experience and texts: experiences on the battlefield that are homologous to those at a dining room table, for instance. interesting, and why homology is rhetorical are the subjects of this study. Brummett focuses on a wide range of topics, from the homologies between rhetoric and weapons throughout history to the homology of ritual injuries as manifested in representation of Christian martyrs, Laurel and Hardy films, the African-American practice of playing the dozens, and televised professional wrestling. Brummett also explores the homology of the Wise Woman, using rhetorical representation of Sojourner Truth and Oprah Winfrey. important in understanding how social life is organized in general and that the centrality of discourse in organizing experience makes rhetorical homologies an important perspective for general knowledge beyond the boundaries of this study.

Download or read book Uncovering Hidden Rhetorics written by Barry Brummett and published by SAGE. This book was released on 2008 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unmasking the social and political messages found in popular culture Sometimes movies, television shows, political speeches, and music lyrics seem to be about one thing on the surface but express other serious social and political issues when we examine them more closely. Using methods of formal analysis, Uncovering Hidden Rhetorics: Social Issues in Disguise offers students and scholars a key to unlocking hidden text that abounds in popular culture. Key Features Weaves meticulous analysis with popular culture throughout, keeping students and scholarly readers alike engaged and interested Empowers students to find hidden themes in texts of everyday life and inspires ongoing critical thinking Using a clear and engaging style and examples of well-known works makes formal analysis more accessible Intended Audience Interested scholars and upper-level undergraduate students enrolled in such courses as rhetoric and popular culture, contemporary rhetorical theory/criticism, media criticism, popular culture and mass communication, rhetorical methods, and so forth will find this compelling text an informative and delightful read.

Download or read book Rhetorical Homologies written by Barry Brummett and published by University Alabama Press. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most widely used ideas in scholarship of the humanities and social sciences is that of homology: a formal pattern structuring different kinds of texts, ideas, and experiences. Rhetorical Homologies explores the central meaning of this form in a variety of discourses and also examines the kind of homologies that shape audience responses to personal, public, and political issues. Barry Brummett is most interested in homologies among very different orders of experience and texts: experiences on the battlefield that are homologous to those at a dining room table, for instance. interesting, and why homology is rhetorical are the subjects of this study. Brummett focuses on a wide range of topics, from the homologies between rhetoric and weapons throughout history to the homology of ritual injuries as manifested in representation of Christian martyrs, Laurel and Hardy films, the African-American practice of playing the dozens, and televised professional wrestling. Brummett also explores the homology of the Wise Woman, using rhetorical representation of Sojourner Truth and Oprah Winfrey. important in understanding how social life is organized in general and that the centrality of discourse in organizing experience makes rhetorical homologies an important perspective for general knowledge beyond the boundaries of this study.

Download or read book Rhetoric in Popular Culture written by Barry Brummett and published by SAGE Publications. This book was released on 2022-09-13 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sixth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

Download or read book Rhetorical Criticism written by Sonja K. Foss and published by Waveland Press. This book was released on 2017-07-18 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over multiple editions, this transformative text has taught the lively art of rhetorical criticism to thousands of students at more than 300 colleges and universities. Insights from classroom use enrich each new edition. With an unparalleled talent for distilling sophisticated rhetorical concepts and processes, Sonja Foss highlights ten methods of doing rhetorical criticism—the systematic investigation and explanation of symbolic acts and artifacts. Each chapter focuses on one method, its foundational theories, and the steps necessary to perform an analysis using that method. Foss provides instructions on how to write coherent, well-argued reports of analytical findings, which are then illustrated by sample essays. A chapter on feminist criticism features the disruption of conventional ideologies and practices. Storytelling in the digital world is a timely addition to the chapter on narrative criticism. Student essays now include analyses of the same artifact using multiple methods. A deep understanding of rhetorical criticism equips readers to become engaged and active participants in shaping the nature of the worlds in which we live.

Download or read book Rhetorical Criticism written by Jim A. Kuypers and published by Rowman & Littlefield. This book was released on 2016-04-21 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Rhetorical Criticism: Perspectives in Action presents a thorough, accessible, and well-grounded introduction to contemporary rhetorical criticism. Systematic chapters contributed by noted experts introduce the fundamental aspects of a perspective, provide students with an example to model when writing their own criticism, and address the potentials and pitfalls of the approach. In addition to covering traditional modes of rhetorical criticism, the volume presents less commonly discussed rhetorical perspectives, exposing students to a wide cross-section of techniques.

Download or read book The Daily Show and Rhetoric written by Trischa Goodnow Knapp and published by Lexington Books. This book was released on 2011 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Daily Show and Rhetoric: Arguments, Issues, and Strategies examines the popular Comedy Central program from a rhetorical perspective to uncover the ways in which Jon Stewart, the cast, and writers critique mainstream media and politicians. This volume analyzes the nature of The Daily Show, the arguments the program makes about the media and politics, the strategies that are used, and some of the particular issues about which the program makes arguments. Overall, the contributors skillfully demonstrate that The Daily Show is more than just a show designed to make the audience laugh. Rather, the show provides useful information and arguments so that the audience can make informed decisions about the world around them.

Download or read book US Public Memory Rhetoric and the National Mall written by Roger C. Aden and published by Lexington Books. This book was released on 2018-04-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: US Public Memory, Rhetoric, and the National Mall examines “the nation’s front yard,” understanding it as both a public face the United States presents to the world and a site where its less apparent moral story is told. This book provides a uniquely thorough, interdisciplinary, and integrated examination of how the National Mall shares a moral story of the United States and, in so doing, reveals the soul of the nation. The contributors explore 11 different memorials, monuments, and museums found across the Mall, considering how each rhetorically remembers a key element of the nation’s past, what the rhetorical memory tells us about the nation’s soul, and how each site must thus be understood in relation to the commemorative landscape of the Mall.

Download or read book Brand Equity Planning with Structuralist Rhetorical Semiotics written by Rossolatos, George and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.

Download or read book Kant and the Promise of Rhetoric written by Scott R. Stroud and published by Penn State Press. This book was released on 2015-04-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immanuel Kant is rarely connected to rhetoric by those who study philosophy or the rhetorical tradition. If anything, Kant is said to see rhetoric as mere manipulation and as not worthy of attention. In Kant and the Promise of Rhetoric, Scott Stroud presents a first-of-its-kind reappraisal of Kant and the role he gives rhetorical practices in his philosophy. By examining the range of terms that Kant employs to discuss various forms of communication, Stroud argues that the general thesis that Kant disparaged rhetoric is untenable. Instead, he offers a more nuanced view of Kant on rhetoric and its relation to moral cultivation. For Kant, certain rhetorical practices in education, religious settings, and public argument become vital tools to move humans toward moral improvement without infringing on their individual autonomy. Through the use of rhetorical means such as examples, religious narratives, symbols, group prayer, and fallibilistic public argument, individuals can persuade other agents to move toward more cultivated states of inner and outer autonomy. For the Kant recovered in this book, rhetoric becomes another part of human activity that can be animated by the value of humanity, and it can serve as a powerful tool to convince agents to embark on the arduous task of moral self-cultivation.

Download or read book Gender and Political Communication in America written by Janis L. Edwards and published by Lexington Books. This book was released on 2009 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when presidential campaigns are shaped to appeal to women voters, when masculinity constructs impinge on wartime leaders, and when the United States appears to move toward the possibility of a woman president, it is vital that communication scholarship addresses the issue of gender and politics in a comprehensive manner. Gender and Political Communication in America: Rhetoric, Representation, and Display takes on this challenge as it investigates, from a rhetorical and critical standpoint, the intersection and mutual influences of gender and political communication as they are realized in the nation's political discourse. Book jacket.

Download or read book 21st Century Communication A Reference Handbook written by William F. Eadie and published by SAGE Publications. This book was released on 2009-05-15 with total page 2121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term "communication" was an excellent general descriptor for the theory and research that each group aspired to create. Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart. While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals. Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, humanities, social sciences, and even the sciences. A key term in 21st Century communication, however, is convergence. Not only are media and technology converging with each other to produce new means of communicating, but individuals are increasingly using both new and existing communication tools to create new forms of communication. This convergence forces the various "camps" within the communication discipline to draw upon each other′s theories and research methods to keep up with explaining the rapidly changing communication environment. This convergence of ideas and theories provides a space to challenge conventional ways of thinking about the communication discipline, and that′s the goal of the SAGE 21st Century Reference Series volumes on Communication. General Editor William F. Eadie has sought to honor the diversity of the study of communication but also integrate that diversity into a coherent form, dividing communication study into four basic properties: 1) processes, 2) forms and types of communication, 3) characteristics to consider in creating messages, and 4) relationships between communicators. Via 100 chapters, this 2-volume set (available in both print and electronic formats) highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs going forward in this exciting field with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter. Comprehensive coverage captures all the major themes and subfields within communication. For instance, Volume 1 themes include the discipline of communication, approaches to the study of communication, key processes of communication, forms and types of communication, key characteristics of messages, key communication relationships, factors affecting communication, and challenges and opportunities for communication. Themes in Volume 2 are media as communication, communication as a profession, journalism, public relations, advertising, and media management. Authoritative content is provided by a stellar casts of authors who bring diverse approaches, diverse styles, and different points of view. Curricular-driven emphasis provides students with initial footholds on topics of interest in researching for term papers, in preparing for GREs, in consulting to determine directions to take in pursuing a senior thesis, graduate degree, career, etc. Uniform chapter structures make it easy for students to locate key information, with a more-or-less common chapter format of Introduction, Theory, Methods, Applications, Comparisons, Future Directions, Summary, Bibliography & Suggestions for Further Reading, and Cross References. Availability in print and electronic formats provides students with convenient, easy access.

Download or read book Sporting Rhetoric written by Barry Brummett and published by Peter Lang. This book was released on 2009 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people around the world are engaged in sports and games. This volume studies the ways in which engagement is performed in popular culture. We do not just watch football - we perform by being a fan. NBA players do not simply run up and down the court. Instead, on and off the court they perform certain roles, many informed by hip hop culture. Such performances are rhetorical: they manage attitudes, behaviors, and predispositions, influencing the distribution of power. Competitive hot dog eaters, bull riding, and Mexican wrestlers are some of the other sports and games covered by the contributors. The book is unique in bringing together the three themes of sports and games, performance, and the rhetoric of popular culture, and is relevant for both scholarly use and classroom adoption in courses ranging from sport and society, rhetoric, composition, persuasion and argument, and popular culture.

Download or read book Turntables and Tropes written by Scott Haden Church and published by MSU Press. This book was released on 2022-03-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative practice of remix is essential to contemporary culture, as the proliferation of song mashups, political remix videos, memes, and even streaming television shows like Stranger Things demonstrates. Yet remix is not an exclusively digital practice, nor is it even a new one, as there is evidence of remix in the speeches of classical Greek and Roman orators. Turntables and Tropes is the first book to address remix from a communicative perspective, examining its persuasive dimensions by locating its parallels with classical rhetoric. Through identifying, recontextualizing, mashing up, and applying rhetorical tropes to contemporary digital texts and practices, this groundbreaking book presents a new critical vocabulary that scholars and students can use to analyze remix. Building upon scholarship from classical thinkers such as Isocrates, Quintilian, Nāgārjuna, and Cicero and contemporary luminaries like Kenneth Burke, Richard Lanham, and Eduardo Navas, Scott Haden Church shows that an understanding of rhetoric offers innovative ways to make sense of remix culture.

Download or read book A Rhetoric of Style written by Barry Brummett and published by SIU Press. This book was released on 2008-07-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring style in a global culture In A Rhetoric of Style, Barry Brummett illustrates how style is increasingly a global system of communication as people around the world understand what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way. He locates style at the heart of popular culture and asserts that it is the basis for social life and politics in the twenty-first century. Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. He discusses three important aspects of this system—its social and commercial structuring, its political consequences, and its role as the chief rhetorical system of the modern world. He argues that aesthetics and style are merging into a major engine of the global economy and that style is becoming a way to construct individual identity, as well as social and political structures of alliance and opposition. It is through style that we stereotype or make assumptions about others’ political identities, their sexuality, their culture, and their economic standing. To facilitate theoretical and critical analysis, Brummett develops a systematic rhetoric of style and then demonstrates its use through an in-depth exploration of gun culture in the United States. Armed with an understanding of how this rhetoric of style works methodologically, students and scholars alike will have the tools to do their own analyses. Written in clear and engaging prose, A Rhetoric of Style presents a novel discussion of the workings of style and sheds new light on a venerable and sometimes misunderstood rhetorical concept by illustrating how style is the key to constructing a rhetoric for the twenty-first century.

Download or read book Critical Rhetorics of Race written by Michael G. Lacy and published by NYU Press. This book was released on 2011 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection scholars seek to examine the complicated and contradictory terrain of the rhetorics of race while moving the field of communication in a more intellectually productive direction.

Download or read book The Rhetoric of Food written by Joshua Frye and published by Routledge. This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humanse(tm) strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact onour species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetorice(tm)s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.