Download or read book Revisiting Fund raising Encroachment of Public Relations in Light of the Theory of Donor Relations written by William Swanger and published by . This book was released on 2008 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies of encroachment conducted some 15 years ago. Encroachment has been found to focus public relations on one organizational public at the expense of others. Partly as a defense against encroachment, the theory of donor relations advances the concept that fund raising is a specialization of public relations. Contrary to concerns that fund-raising practitioners would not accept this concept, a majority of fund-raising practitioners in the study sample agreed that fund raising is a specialization of public relations. However, both public relations and fund-raising practitioners had reservations that this reconceptualization would end fund-raising encroachment, preferring separate-but-equal organizational structures for the two functions. The research also found support for a refinement of donor relations theory through incorporation of contingency theory.
Download or read book Fund Raising and Public Relations written by Kathleen S. Kelly and published by Routledge. This book was released on 2020-07-24 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.
Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Download or read book Shifting the Public Relations Paradigm written by Kathleen S. Kelly and published by . This book was released on 1989 with total page 1358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Financial Communication and Investor Relations written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2017-09-07 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.
Download or read book Keep Your Donors written by Tom Ahern and published by John Wiley & Sons. This book was released on 2007-11-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Download or read book The Zen of Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2006-04-07 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
Download or read book Effective Donor Relations written by Janet L. Hedrick and published by John Wiley & Sons. This book was released on 2009-01-08 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Essentials: Acknowledgment, Recognition and Stewardship (Part of the AFP Fund Development Series) is a concise and professional guide to donor relations in a format that is accessible, lively, easy to read, and that provides in-depth advice from an expert in the field. The book guides in creating and implementing each aspect of a donor relation plan, providing recommended solutions to frequently encountered dilemmas and including sample documents, checklists, and other tools to help shape an effective program.
Download or read book Keep Your Donors written by Tom Ahern and published by Wiley + ORM. This book was released on 2011-01-04 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Download or read book Shifting the Public Relations Paradigm written by Kathleen S. Kelly and published by . This book was released on 1990* with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Download or read book Potential of the Public Relations Department as a Deterrent to Fund raising Encroachment written by Kathleen S. Kelly and published by . This book was released on 1992 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Testing Kelly s fundraising theory of donor relations written by Andrea Maria Ewald and published by . This book was released on 1997 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations and Fund Raising in Non profit Arts Organizations written by Jennifer L. Evans and published by . This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 4 Pillars of Donor Relations written by Lynne M. Wester and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fundraising has a major problem facing its sustainability, and it has nothing to do with the charitable tax deduction, with the transfer of wealth, or with the new generation of donors -- the millennials. It has everything to do with donor retention. Average donor retention rates for first time donors hover at a dismal less than 30% rate. Yet a focus on acquisition cannot be the whole solution -- not when studies reveal that donor acquisition costs seven times as much as retention. It's more cost effective to keep the donors an organization has than to chase new ones. A well-executed, strategic donor relations program is key to successful fundraising. In this book, Lynne Wester of Donor Relations Guru® helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement."--Publisher's website
