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Book A Handbook

    Book Details:
  • Author : Rebecca Elmore-Yalch
  • Publisher : Transportation Research Board
  • Release : 1998
  • ISBN : 9780309062688
  • Pages : 212 pages

Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Book Marketing Public Transit

Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Book Transit Marketing Management Handbook

Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing Public Transit

Download or read book Marketing Public Transit written by Lisa Gigante and published by . This book was released on 1986 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Analysis of Recent Public Transit Ridership Trends

Download or read book Analysis of Recent Public Transit Ridership Trends written by and published by . This book was released on 2020 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transit ridership is down across all modes except commuter rail and demand response. Bus ridership is down the most in mid-size cities (populations of 200,000 – 500,000), and, after six years of consecutive decline, it is at its lowest point overall since the 1970s. The TRB Transit Cooperative Research Program's TCRP Research Report 209: Analysis of Recent Public Transit Ridership Trends presents a current snapshot of public transit ridership trends in the U.S. on bus and rail services in urban and suburban areas, focusing on what has changed in the past several years. It also explores and presents strategies that transit agencies are considering and using for all transit modes in response to changes in ridership. Ten case studies are included to better understand individual strategies transit agencies are using to mitigate ridership losses and increase ridership overall. Seven of the 10 transit agencies investigated in the case studies followed the trend, with ridership increases between 2012 and 2015 followed by steady decreases in ridership. Generally, on-time performance has been improving, although it is not causing transit ridership to increase.

Book Urban Mass Transportation Abstracts

Download or read book Urban Mass Transportation Abstracts written by and published by . This book was released on 1982 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Elements Needed to Create High Ridership Transit Systems

Download or read book Elements Needed to Create High Ridership Transit Systems written by TranSystems Corporation and published by Transportation Research Board. This book was released on 2007 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.

Book Energy Abstracts for Policy Analysis

Download or read book Energy Abstracts for Policy Analysis written by and published by . This book was released on 1989 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Urban Transportation Abstracts

Download or read book Urban Transportation Abstracts written by and published by . This book was released on 1987 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book NREL in Review

Download or read book NREL in Review written by and published by . This book was released on 1994 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Implementation and Outcomes of Fare free Transit Systems

Download or read book Implementation and Outcomes of Fare free Transit Systems written by Joel Volinski and published by Transportation Research Board. This book was released on 2012 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this synthesis was to document the past and current experiences of public transit agencies that have planned, implemented, and operated fare-free transit systems. The report concentrates on public transit agencies that are either direct recipients or sub-recipients of federal transit grants and provide fare-free service to everyone in their service area on every mode they provide. The report will be of interest to transit managers and staffs, small urban and rural areas, university, and resort communities, as well as stakeholders and policy makers at all levels who would be interested in knowing the social benefits and macro impacts of providing affordable mobility through fare-free public transit. A review of the relevant literature was conducted for this effort. Reports provide statistics on changes in levels of ridership associated with fare-free service. White papers or agency reports identified by the topic panel or discovered through interviews with fare-free transit managers were also reviewed. Through topic panel input, Internet searches, listserv communications, and APTA and TRB sources, the first comprehensive listing of public transit agencies that provide fare-free service in the United States was identified. A selected survey of these identified public transit agencies yielded an 82% response rate (32/39). The report offers a look at policy and administrative issues through survey responses. Five case studies, achieved through interviews, represent the three types of communities that were found to be most likely to adopt a fare-free policy: rural and small urban, university dominated, and resort communities.

Book Examining the Nation s Immediate and Long term Surface Transportation Capital Needs

Download or read book Examining the Nation s Immediate and Long term Surface Transportation Capital Needs written by United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Surface Transportation and published by . This book was released on 1982 with total page 2040 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Directory of Research  Development   Demonstration Projects

Download or read book Directory of Research Development Demonstration Projects written by and published by . This book was released on 1978 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book HRIS Abstracts

Download or read book HRIS Abstracts written by and published by . This book was released on 1990 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: