Download or read book Return on Relationship written by Ted Rubin and published by Tate Publishing & Enterprises. This book was released on 2013-02-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, social marketing experts Ted Rubin and Kathryn Rose present present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'that's the way it's always been done' will leave you without any customers. This book will also teach you: •the need for taking full advantage of social media •how social media differs from direct marketing •the importance of moving from convince and convert to converse and convert •what main problems will keep you from seeing dramatic results
Download or read book Return on Relationship written by Ted Rubin and published by Tate Publishing & Enterprises. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers. In this book you will also discover: How to Maximize your potential by using the right community-focused tools on the Internet The importance of moving from convince and convert to converse and convert What main problems will keep you from seeing dramatic results How building engaged and responsive communities around your brand will significantly impact your bottom line Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level."
Download or read book Relationship Economics written by David Nour and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns. This revised and updated version explains the three major types of relationships—personal, functional, and strategic—and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency®, the accumulation of Reputation Capital®, and the building of Professional Net Worth®. These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results. "David Nour is the definitive expert on strategic relationships. He has captured practical, pragmatic, and timely insights in Relationship Economics and has been a valuable resource to my sales transformation efforts." —RANDY SEIDL, Senior VP, Enterprise Servers, Storage and Networking, Americas, HP "Although many understand the importance of relationships, the quantifiable and strategic values of relationships are often underemphasized. David Nour has done just that in??Relationship Economics."?? —CRAIG LEMASTERS, President and CEO, Assurant Solutions "If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." —DENNIS SADLOWSKI, former president and CEO, Siemens Energy & Automation, Inc.
Download or read book Risk Return Relationship and Portfolio Management written by Raj S. Dhankar and published by Springer Nature. This book was released on 2019-10-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers all aspects of modern finance relating to portfolio theory and risk–return relationship, offering a comprehensive guide to the importance, measurement and application of the risk–return hypothesis in portfolio management. It is divided into five parts: Part I discusses the valuation of capital assets and presents various techniques and models used in this context. Part II then addresses market efficiency and capital market models, particularly focusing on measuring market efficiency, which is a crucial factor in making correct investment decisions. It also analyzes the major capital market models like CAPM and APT to determine to what extent they are suitable for use in developing economies. Part III highlights the significance of risk–return analysis as a prerequisite for investment decisions, while Part IV examines the selection and performance appraisals of portfolios against the backdrop of the risk–return relationship. It also examines new tools such as the value-at-risk application for mutual funds and the applications of the price-to-earnings ratio in portfolio performance measurement. Lastly, Part V explores contemporary issues in finance, including the relevance of Islamic finance in the increasingly volatile global financial system.
Download or read book Handbook of Relationship Marketing written by Jagdish N Sheth and published by SAGE. This book was released on 2000 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Download or read book Relationship Breakthrough written by Cloe Madanes and published by Rodale Books. This book was released on 2009-09-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone faces the challenges of making relationships work. Whether with spouses, family members, friends, lovers, or colleagues, relationships have the power to make one feel happy, frustrated, or miserable. In Relationship Breakthrough, Cloe Madanes—an expert in creating healing, empowering relationships—gives readers vital tools to transform their relationships and their lives. Madanes's cutting-edge methods produce real results and create rewarding, sustainable relationships. Using simple, step-by-step exercises and drawing on the examples of clients who have benefited from this technique, Relationship Breakthrough teaches readers how to: - overcome life's inevitable losses - resolve long-standing family conflicts - synchronize their needs with those of others - create outstanding relationships in every area of their lives This is the only book that ties the guiding principles of Tony Robbins's work with Cloe Madanes's revolutionary approach to relationship therapy. Our connections with the people in our lives have the capacity to bring us great joy, if only we understood the fundamental needs we all have, but sometimes express differently. Drawing on her trademark wisdom, empathy, and extensive clinical experience, Madanes shows readers how to better understand their own needs and those of others, bringing clarity and insight into any relationship.
Download or read book Right Relationship written by Peter G. Brown and published by Berrett-Koehler Publishers. This book was released on 2009-01-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current economic system is unsustainable. Its fundamental elements, unlimited growth, and endless wealth accumulation fly in the face of the fact that the Earth's resources are clearly finite. In this work, the authors offer a comprehensive new economic model.
Download or read book Love Rules written by Joanna Coles and published by HarperCollins. This book was released on 2018-04-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For those looking for a smart, no-bullshit, effective guide to finding love, look no further."—Esther Perel, author of Mating in Captivity "While I’m not sure what Carrie Bradshaw would have made of today’s new world of dating, I do know this: armed with Love Rules, she would have figured it all out in one season."—Sarah Jessica Parker Sheryl Sandberg empowered women to lean in. Arianna Huffington Encouraged them to thrive. Now, Joanna Coles guides them on their most important journey: finding love. Love Rules will enable you to identify what you want in a relationship, when you should pursue it, and how to find it. Just as there is junk food, there is junk love. And like junk food, junk love is fast, convenient, attractively packaged, widely available, superficially tasty—and leaves you hungering for more. And both junk food and junk love require enormous amounts of willpower to resist. Social media and online dating sites have become the supermarkets of our relationship lives. You have to wade through rows of cupcakes and potato chips to find the produce aisle, where those relationships grounded in intimacy and trust live—the ones worth your investment. A diet book for romantic relationships, Love Rules first asks women to re-assess the way they think about their relationships, and then helps them use that newfound awareness to navigate their love lives more successfully in this very modern, fast-paced—and often lonely—digital age. In these pages leading media exec and former Editor in Chief of Cosmopolitan and Marie Claire Joanna Coles provides a series of simple guidelines for finding worthwhile love: fifteen rules—love "hacks." She also explains how to use dating apps effectively to expand real world connections and how to avoid DADD—dating attention—deficit disorder, where the tantalizing promise of someone better appears to be only the next swipe away.
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Download or read book Total Relationship Marketing written by Evert Gummesson and published by Routledge. This book was released on 2011-01-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.
Download or read book Wired for Love written by Stan Tatkin and published by New Harbinger Publications. This book was released on 2024-06-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely followed into the towering infernos of our most painful relationship challenges." —Alanis Morissette, artist, activist, and wholeness advocate The complete “insider’s guide” to understanding your partner’s brain, sparking lasting connection, and enjoying a romantic relationship built on love and trust—now with more than 170,000 copies sold. “What the heck is my partner thinking?” “Why do they always react like this?” “How can we get back that connection we had in the beginning?” If you’ve ever asked yourself these questions, you aren’t alone, and it doesn’t mean that your relationship is doomed. Every person is wired for love differently—with different habits, needs, and reactions to conflict. The good news is that most people’s minds work in predictable ways and respond well to security, attachment, and routines, making it possible to neurologically prime the brain for greater love and connection and fewer conflicts. This go-to guide will show you how. Drawn from neuroscience, attachment theory, and emotion regulation, this highly anticipated second edition of Wired for Love presents cutting-edge research on how and why love lasts, and offers ten guiding principles that can improve any relationship. This fully revised and updated edition also includes new guidance on how to manage disagreements, as well as new exercises to help you create a sense of safety and security, establish healthy conflict ground rules, and deal with the threat of the third—any outside source which threatens the harmony in your relationship, including in-laws, alcohol, children, and affairs. You’ll find proven-effective strategies to help you strengthen your relationship by: Creating and maintaining a safe “couple bubble” Using morning and evening routines to stay connected Learning how to see your partner’s point of view Meeting each other halfway in a fight Becoming the expert on what makes your partner feel loved By using simple gestures and words, you’ll learn to put out emotional fires and help your partner feel appreciated and loved. You’ll also discover how to move past a “warring brain” mentality and toward a more cooperative “loving brain.” Most importantly, you’ll gain a better understanding of the complex dynamics at work behind love and trust in intimate relationships. While there’s no doubt that love is an inexact science, if you understand how you and your partner are wired differently, you can overcome your differences, and create a lasting intimate connection.
Download or read book Relationship Goals written by Michael Todd and published by WaterBrook. This book was released on 2020-04-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A candid, inspiring guide to finding lasting love and sustaining a healthy relationship by getting real about your goals—based on the viral, multi-million-view sermon series about dating, marriage, and sex “No matter where you are and no matter what stage of life you are in, Relationship Goals will be a game changer.”—Levi Lusko NAMED ONE OF THE BEST BOOKS OF THE YEAR BY COSMOPOLITAN You scroll through photo after photo of happy couples and think, I want a relationship like that! The thing is, those intimate relationships are a mirage—the closer you get to them, the more you realize they aren’t real at all. So what does a real relationship look like? And how do you get there? In Relationship Goals, Pastor Michael Todd digs deep to give you good news and real-life ideas for making the most of your most important relationships. Take a look at • what it means to choose intentional dating over recreational dating • how to move on from mistakes you’ve made in the past • why love gets stronger after marriage • what the Bible has to say about sex (hot take: it’s more sizzling than you think) • why the best friendships have God at the center Whether you are married, single, or it’s complicated, aiming for the right targets will make all the difference in finding true satisfaction. As it turns out, God’s got the best relationship goals of all for your life. Why settle for less?
Download or read book The Relationship Economy written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2019-10-08 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Authentic Customer Connections in a High-Tech World In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever—and they will be the key to success for businesses moving forward. As he aptly states, “Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty.” This book reminds readers of the importance of personal connections and shows them how to attain meaningful, lasting relationships with their customers.
Download or read book Get the Guy written by Matthew Hussey and published by Harper Collins. This book was released on 2013-04-09 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most dating books tell you what NOT to do. Here's a book dedicated to telling you what you CAN do. In his book, Get the Guy, Matthew Hussey—relationship expert, matchmaker, and star of the reality show Ready for Love—reveals the secrets of the male mind and the fundamentals of dating and mating for a proven, revolutionary approach to help women to find lasting love. Matthew Hussey has coached thousands of high-powered CEOs, showing them how to develop confidence and build relationships that translate into professional success. Many of Matthew’s male clients pressed him for advice on how to apply his winning strategies not to just get the job, but how to get the girl. As his reputation grew, Hussey was approached by more and more women, eager to hear what he had learned about the male perspective on love and romance. From landing a first date to establishing emotional intimacy, playful flirtation to red-hot bedroom tips, Matthew’s insightfulness, irreverence, and warmth makes Get the Guy: Learn Secrets of the Male Mind to Find the Man You Want and the Love You Deserve a one-of-a-kind relationship guide and the handbook for every woman who wants to get the guy she’s been waiting for.
Download or read book Accelerating Customer Relationships written by Ronald S. Swift and published by Prentice Hall Professional. This book was released on 2001 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures, provides profitable opportunities for business managers to define and analyze their customers' behavior to develop and better manage short- and long-term relationships. Relationship Technology will become the new norm for the use of information and customer knowledge bases to forge more meaningful relationships. This will be accomplished through advanced technology, processes centered on the customers and channels, as well as methodologies and software combined to affect the behaviors of organizations (internally) and their customers/channels (externally). We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM. At the turn of the century, merchants and bankers knew their customers; they lived in the same neighborhoods and understood the individual shopping and banking needs of each of their customers. They practiced the purest form of Customer Relationship Management (CRM). With mass merchandising and franchising, customer relationships became distant. As the new millennium begins, companies are beginning to leverage IT to return to the CRM principles of the neighborhood store and bank. The customer should be the primary focus for most organizations. Yet customer information in a form suitable for marketing or management purposes either is not available, or becomes available long after a market opportunity passes, therefore CRM opportunities are lost. Understanding customers today is accomplished by maintaining and acting on historical and very detailed data, obtained from numerous computing and point-of-contact devices. The data is merged, enriched, and transformed into meaningful information in a specialized database. In a world of powerful computers, personal software applications, and easy-to-use analytical end-user software tools, managers have the power to segment and directly address marketing opportunities through well managed processes and marketing strategies. This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques. Managers charged with managing and enhancing relationships with their customers will find this book a profitable guide for many years. Many of today's managers are also charged with cutting the cost of sales to increase profitability. All managers need to identify and focus on those customers who are the most profitable, while, possibly, withdrawing from supporting customers who are unprofitable. The goal of this book is to help you: identify actions to categorize and address your customers much more effectively through the use of information and technology, define the benefits of knowing customers more intimately, and show how you can use information to increase turnover/revenues, satisfaction, and profitability. The level of detailed information that companies can build about a single customer now enables them to market through knowledge-based relationships. By defining processes and providing activities, this book will accelerate your CRM "learning curve," and provide an effective framework that will enable your organization to tap into the best practices and experiences of CRM-driven companies (in Chapter 14). In Chapter 6, you will have the opportunity to learn how to (in less than 100 days) start or advance, your customer database or data warehouse environment. This book also provides a wider managerial perspective on the implications of obtaining better information about the whole business. The customer-centric knowledge-based info-structure changes the way that companies do business, and it is likely to alter the structure of the organization, the way it is staffed, and, even, how its management and employees behave. Organizational changes affect the way the marketing department works and the way that it is perceived within the organization. Effective communications with prospects, customers, alliance partners, competitors, the media, and through individualized feedback mechanisms creates a whole new image for marketing and new opportunities for marketing successes. Chapter 14 provides examples of companies that have transformed their marketing principles into CRM practices and are engaging more and more customers in long-term satisfaction and higher per-customer profitability. In the title of this book and throughout its pages I have used the phrase "Relationship Technologies" to describe the increasingly sophisticated data warehousing and business intelligence technologies that are helping companies create lasting customer relationships, therefore improving business performance. I want to acknowledge that this phrase was created and protected by NCR Corporation and I use this trademark throughout this book with the company's permission. Special thanks and credit for developing the Relationship Technologies concept goes to Dr. Stephen Emmott of NCR's acclaimed Knowledge Lab in London. As time marches on, there is an ever-increasing velocity with which we communicate, interact, position, and involve our selves and our customers in relationships. To increase your Return on Investment (ROI), the right information and relationship technologies are critical for effective Customer Relationship Management. It is now possible to: know who your customers are and who your best customers are stimulate what they buy or know what they won't buy time when and how they buy learn customers' preferences and make them loyal customers define characteristics that make up a great/profitable customer model channels are best to address a customer's needs predict what they may or will buy in the future keep your best customers for many years This book features many companies using CRM, decision-support, marketing databases, and data-warehousing techniques to achieve a positive ROI, using customer-centric knowledge-bases. Success begins with understanding the scope and processes involved in true CRM and then initiating appropriate actions to create and move forward into the future. Walking the talk differentiates the perennial ongoing winners. Reinvestment in success generates growth and opportunity. Success is in our ability to learn from the past, adopt new ideas and actions in the present, and to challenge the future. Respectfully, Ronald S. Swift Dallas, Texas June 2000
Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
