Download or read book Responsible Consumption Through Social Media An Empirical Study of Responsible Posting on Social Media and Its Impact written by and published by GRIN Verlag. This book was released on 2023-08-08 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Mainz, language: English, abstract: Social food enterprises seek to positively impact global social and environmental grievances within the food industry. In their marketing, they rely on cost-effective channels such as social media, which is equally popular with consumers as a source of information about sustainability and food. The thesis examines the share of social media posts addressing impact topics in social food enterprises’ total posts and which key characteristics these possess. Impact-posts' effect on concern for the environment/society and environmentally/socially responsible consumer intentions is tested. Both qualitative and quantitative content analysis were used to empirically identify the content characteristics of social media impact-posts from social food enterprises and their share in total posts. For this, a purpose-built category system was developed based on existing content analyses. Subsequently, a randomized between-subjects online experiment was used to assess the influence of impact-posts on the dependent variables. Results were analyzed using multivariate analysis of covariance. Base for the content analysis was a sample of 454 Instagram posts of real-life social food enterprises including 121 impact-posts. The experimental study data were collected via an online survey with German-speaking participants (N = 234). Findings: The content analysis revealed that impact topics are addressed slightly less frequently than product topics by social food enterprises on Instagram. Within impact-posts, social and environmental topics are generally focused on separately and with similar frequency. Enablement, support, and philanthropy just as environmental concerns represent the most common themes. Moreover, photos depicting people and supplemented with text are primarily used with both text and imagery being kept neutral to positive. Only one third of the impact-posts simultaneously address a product of the brand. The experimental study revealed no statistically significant influence of the impact-post opposed to its non-impact counterpart on concern for the environment/society and environmentally/socially responsible consumer intentions.

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Download or read book Post Pandemic Realities and Growth in Eastern Europe written by Silvia L. Fotea and published by Springer Nature. This book was released on 2022-10-10 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the COVID-19 crisis comes to an end, leaders, organizations, and governments have to develop a “new normal” for doing business with a focus on protecting the environment, integrating new technologies and adapting to new social changes. Based on empirical studies and conceptual contributions from researchers and practitioners presented at the Griffiths School of Management & IT’s 12th Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), this proceedings volume provides a multifaceted perspective on the impact and effects of the COVID-19 pandemic on various public and private systems including education, business organizations and consumer behavior. In particular, this book explores the impact of the pandemic on remote work and employee health, sustainable development, and economic growth, among others. It also highlights the role of data analysis in understanding trends, opportunities, and challenges in the above systems.

Download or read book Corporate Social Responsibility in the Global Business World written by Meenu Maheshwari and published by CRC Press. This book was released on 2024-07-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, there is a growing importance for companies to ramp up their focus on social responsibility. An effective CSR program can have a positive impact on companies, employees, and consumers. This new volume, Corporate Social Responsibility in the Global Business World: A Conceptual, Regulatory, and Illustrative Framework, covers the parameters of corporate social responsibility around the world, elucidating the concepts, evolution, cultural dimensions, key areas, and disclosure and reporting methods and how CSR is being considered and implemented across the globe. The book also offers a future outlook for CSR. The book begins with a thorough introduction to CSR, covering its meaning and definition along with the principles of CSR for effective implementation, its inherent benefits, and its challenges. It goes on to cover the status of CSR in emerging economies with the emphasis on emerging trends in corporate governance, reporting, indexing, and certification. The volume considers the evolution of CSR from voluntary to mandatory along with the underlining advantages and disadvantages while also giving comparisons of CSR in developed versus developing nations. The book looks at the regulations and legislation around the world pertaining to CSR, such as universal GRI standards and legislative framework of countries like UK, USA, India, Germany, France, Canada, China, and Indonesia that have been sketched out covering expenditures, disclosure, and reporting obligations. The authors share case studies of implemented CSR projects, initiatives, and practices, highlighting several societal and environmental issues either through stakeholder relations and collaborations with NGOs or agencies or by adhering to government regulations for CSR compliance. This book provides a valuable overview of CSR and how effective implementation can lead to a corporation’s contribution to worldwide and regional sustainability and the well-being of society and the environment.

Download or read book Corporate Social Responsibility in Rising Economies written by Nayan Mitra and published by Springer Nature. This book was released on 2021-02-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies arguably have different socio-fiscal dynamics compared to developed economies. On one side they have the need for corporate interventions in national development, on the other hand, they do not have enough research to support the agenda. In recent times there has been a conscious effort to legislate Corporate Social Responsibility (CSR) in some of these countries in order to bring about sustainable development. Yet, it is this legislation, which is debated among many others. This book provides its readers with a comprehensive interpretation of the various CSR perspectives in emerging economies through academic research and case studies from practice. It not only points out the challenges, the debates, but also the dynamics of implementation and the impact of such CSR spent. This book therefore is targeted both towards academics as well as practitioners in an attempt to bring about an active academic-industry interface as CSR as a management function is part of dynamic social science.

Download or read book Sustainability and Social Responsibility of Accountability Reporting Systems written by Kıymet Tunca Çalıyurt and published by Springer. This book was released on 2018-03-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sustainability and social responsibility from the point of view of accountability reporting systems. The contributions to this volume open up discussions about the theory and application of sustainability and social responsibility across various corporate sectors and assists the reader in applying sustainable corporate social responsibility reporting across those sectors. As a central theme, the book addresses how the theory and application in sustainability and social responsibility has different dimensions and aspects which are impossible to apply across different sectors. This point of view is supported by chapter contributions from countries around the world including Turkey, Serbia, Malaysia, United States, South Africa, Italy, China, Brasil, Romania, Serbia, Puerta Rico, Algeria. Academics worldwide will discover in Sustainability and Social Responsibility of Accountability Reporting Systems: A Global Approach the latest developments about corporate social responsibility and sustainability of accountability reporting systems.

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Download or read book The Darker Side of Social Media written by Angeline Close Scheinbaum and published by Taylor & Francis. This book was released on 2024-06-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders such as anxiety, depression, self-harm, and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated, providing scholars with a conceptual model with propositions for continued research. This international exploration of social media is a must-read for students of marketing, advertising, and public relations, as well as scholars/managers of business, marketing, psychology, communication, management, and sociology. It will also be of interest to social media users, those navigating new media platforms parents, policymakers, and practitioners.

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2023-05-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Download or read book Emerging Trends and Innovation in Business and Finance written by Rim El Khoury and published by Springer Nature. This book was released on 2023-10-28 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment. However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses in the digital transition. The book will be useful to scholars and researchers of business management, financial management, business economics, international business, human resources, and marketing. It will also be of interest to entrepreneurs, policymakers, academicians, and practitioners in the field.

Download or read book Sustainable Development through Machine Learning AI and IoT written by Pawan Whig and published by Springer Nature. This book was released on with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Overtourism as Destination Risk written by Anukrati Sharma and published by Emerald Group Publishing. This book was released on 2021-05-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overtourism as Destination Risk: Impacts and Solutions presents a range of researcher perspectives discussing current issues in the overtourism debate, including unplanned expansion, construction, environmental imbalance and damage, pollution and deforestation, and measures and possible solutions to tackle the problem of overtourism.

Download or read book Products for Conscious Consumers written by Kemi Ogunyemi and published by Emerald Group Publishing. This book was released on 2022-07-06 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.

Download or read book Research Handbook on Ethical Consumption written by Marylyn Carrigan and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption.

Download or read book Changing Dimensions of Human Security in Contemporary World written by DR. AURORA MARTIN and published by INTERDISCIPLINARY INSTITUTE OF HUMAN SECURITY & GOVERNANCE. This book was released on 2023-09-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world turned topsy-turvy after Covid‑19 pandemic. The whole equation and thrust of global politics and economics is now at a new verge. The main question is now – how we can secure human race and humanity. This is the main thrust of the book, Changing Dimensions of Human Security in Contemporary World. This book is an outcome of collective research work done by erudite scholars from different parts of world, like USA, Russia, Japan, Australia, Romania, Nigeria, Nepal, Bangladesh and India, who has come together in search of new trends of human security. They touched upon different milieu as well as dimensions of human security and pandemic in contemporary world scenario. In thirty-two essays, forty-seven authors collectively explored situation of human security in several domains including international politics, law, economy, labour force, sustainable development, education, gender and may more. I believe that this collection of essays can become a benchmark for the future as well as spur new research agendas and projects that will put the region into a much-needed conversation on the recent trends of human security in contemporary world. This book will try to reimagining this changing dimension of Human Security in the Pandemic situation. The goal of this book is to improve the standards of the international community of academicians, researchers, scholars, and scientists by exposing them to the latest trends, developments, and challenges in the field. The volume is essential reading for social scientists, bureaucrats and non-governmental political activists interested in human security. It will also appeal to public policy analysts and scholars who have yet to adopt the contribution of critical security and development studies in the analysis of different dimensions of human security.

Download or read book Carbon Neutrality Social Media Artificial Intelligence volume II written by Rita Yi Man Li and published by Frontiers Media SA. This book was released on 2023-10-20 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carbon neutrality refers to net-zero carbon emissions. It can be achieved by reducing carbon emissions or increasing carbon adsorption. The popularity of social media including Twitter, YouTube, and LinkedIn provides good channels for sharing relevant information and promoting sustainable carbon-neutral living styles. For example, a motor company has launched social media challenges with Korean pop stars to raise awareness of carbon neutrality. Social media provides real-time information. In Jakarta, flood-related tweet intensity during a flood peaked at about 900 tweets a minute during the floods of 2015. The tweets created real-time maps that people sent a minute before. Regarding government policies, identification of problem areas is needed to help policymakers to resolve problems. Machine learning can monitor these events by studying past records to know how countries and governments performed in a high-risk event or environmental crisis and this data can be used to provide future recommendations to governments for policy making. Additionally, AI can analyze online unstructured data, and predict various scenarios of carbon emissions and adsorptions using structured data. The world of social media is a huge data source still yet to be fully optimized in science.

Download or read book Socially Responsible Consumption and Marketing in Practice written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2022-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.