Download or read book Research Innovation and Industry Impacts of the Metaverse written by Kumar, Jeetesh and published by IGI Global. This book was released on 2024-06-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Download or read book Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and published by IGI Global. This book was released on 2024-08-09 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Download or read book Neurosensory and Neuromarketing Impacts on Consumer Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-11 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Download or read book Impact of Sensory Marketing on Buying Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Download or read book New Technologies in Virtual and Hybrid Events written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2024-08-12 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.

Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Download or read book Powering Industry 5 0 and Sustainable Development Through Innovation written by Bansal, Rohit and published by IGI Global. This book was released on 2024-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industries face the challenge of incorporating technological innovations while ensuring sustainable development in a constantly changing landscape. This struggle is complicated by the need to address societal and environmental concerns, and thus, there is a critical need for guidance and expertise to navigate these difficulties. Powering Industry 5.0 and Sustainable Development Through Innovation unveils a roadmap for industry stakeholders, offering insights into the role of technological innovations in driving Industry 5.0 while advancing sustainable development goals. By dissecting key elements such as artificial intelligence, big data analytics, and blockchain technology, readers understand how these tools can be harnessed to foster innovation and inclusivity. Moreover, the book explores emerging trends and challenges, equipping readers with the foresight needed to navigate the dynamic landscape of Industry 5.0.

Download or read book Sustainable Development in Industry and Society 5 0 Governance Management and Financial Implications written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2024-07-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world pivots towards a future defined by technological advancement, the pursuit of sustainable development faces intricate challenges that intertwine governance, management, and finance. The rapid growth of Industry and Society 5.0 necessitate innovative governance frameworks that can balance economic growth with environmental responsibility and social equity. Effective management strategies are crucial to integrating sustainable practices within both industry and society, ensuring that progress does not come at the expense of future generations. Sustainable Development in Industry and Society 5.0: Governance, Management, and Financial Implications offers an exploration of the multifaceted challenges and strategies for achieving sustainability in the era of advanced technological and societal transformation. This book delves into innovative governance frameworks that balance economic growth with environmental and social priorities. Covering topics such as financial literacy, policy and law, and sustainable investment, this book is a valuable resource for policymakers, academicians, researchers, government officials, business leaders, managers, financial analysts, technologists and innovators, post-graduate students, and educators.

Download or read book Technologies for Digital Transformation written by Alessio Maria Braccini and published by Springer Nature. This book was released on with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fashion Business and Digital Transformation written by Charlene Gallery and published by Taylor & Francis. This book was released on 2024-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Download or read book From Industry 4 0 to Industry 5 0 written by Allam Hamdan and published by Springer Nature. This book was released on 2023-07-31 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at bringing together global researchers to generate thought on how this transition from Industry 4.0 to Industry 5.0 could make a difference to the globe for larger good. The collaboration and interaction between man and machine has given rise to Industry 5.0. With the prime objective of Industry 5.0 to create a benefit for the human beings while tapping on to the advantage of Industry 4.0, in no case, does it replace what has already been achieved. In fact, it brings to light what can be done in order to make life better. While Industry 4.0 offered extraordinary technological advancement, Industry 5.0 reasons out that technology alone is not sufficient to answer everything or provide a solution, but it is an amalgamation of both machine and human interaction to create that difference. In fact, with the impact of widespread digitalization that has led to dehumanization of the industrial makeup, the interest of global researchers has increased toward mapping how the human creativity and brainpower can be reconciled with the intelligent systems that can enhance process efficiency. Industry 5.0 has touched upon some of those key domains which are of much concern and debate globally including resilience (both business and cyber), environment and sustainability, diversity and inclusion, values and ethics, vision and purpose, circular economy, understanding the human–machine collaboration and the ‘human-touch’ in the production process. This transition that has taken place in moving from Industry 4.0 to Industry 5.0 has essentially created a need to pay cognizance to the role of ‘human’ in the process which creates an enhanced focus toward the right kind of skills and competencies, identification of training and developmental needs, talent acquisition and management, safety and wellbeing, future of work as well as hybrid working models. Undeniably, the pace with which Industry 4.0 has been accelerating has bypassed the first three industrial revolutions, which is definitely a consequence of the fast introduction of new and cutting-edge technologies. While organizations are already in analyzing the context, mapping this transition and the flow of activities from Industry 4.0 to 5.0 is gaining attention as Industry 4.0 lacked personalization and customization. This co-existence of man and machine creates a pathway for newer prospects and opportunities to emerge and expand possibilities of personalization with the empowerment of ‘human’ in the production process. This lays the foundation for this book. This book adopts a forward-looking approach by bringing in research and contributions that facilitate in mapping the consereasons, consequences and solutions for ‘man+machine’ across industries. This book serves as a guide not just to academia but also to the industry to adopt suitable strategies that offer insights into global best practices as well as the innovations in the domain.

Download or read book Metaversed written by Luis Bravo Martins and published by John Wiley & Sons. This book was released on 2022-12-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the coming metaverse—and discover how to look past the hype and harness the future of technology. Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape; Legal and policy considerations necessary to build and maintain safe, shared digital spaces The economic and social impacts, including the potential for our digital lives to outlive our physical selves Actionable insights, so you can make the most out of the next digital revolution Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

Download or read book Digital Effects Strategies and Industry 5 0 written by Fabio De Felice and published by CRC Press. This book was released on 2024-01-19 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the increase in global competitiveness which challenges the manufacturing market to integrate design and product in order to improve quality and process. The book goes on to examine digital manufacturing technologies and critiques how they are transforming every link of the manufacturing value chain. Digital Effects, Strategies, and Industry 5.0 presents many different tooling processes that digital manufacturing utilizes such as artificial intelligence, automation and robotics, additive technology, human-machine interaction, and IoT. Digital manufacturing technologies and how they can transform every link of the manufacturing value chain, from research and development, supply chain, and factory operations to marketing, sales, and service, are examined within the book. Also included is coverage of Industry 5.0, the future, and how it is already starting a trend of change processes directed towards closer cooperation between man and machine, as well as systematic prevention of waste and wasting including industrial upcycling, along with case studies. This book is aimed at professionals and students in the areas of manufacturing and processing, productivity improvement, environmental, engineering management, and information management.

Download or read book Impact of Industry 4 0 on Sustainable Tourism written by Zuzana Tučková and published by Emerald Group Publishing. This book was released on 2023-11-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of interest to both academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism reveals patterns and projections to provide a discourse on the progression of disruptive and futuristic technologies in the field of sustainable tourism research and practice.

Download or read book Virtual Events Management written by Tim Brown and published by Goodfellow Publishers Ltd. This book was released on 2023-08-30 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.

Download or read book Win from Within written by James Heskett and published by Columbia University Press. This book was released on 2022-01-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. They are discouraged by misguided beliefs that an executive’s tenure and an organization’s attention span are too short for meaningful transformation. James Heskett provides a roadmap for achievable and fast-paced culture change. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied. Examining leading companies around the world, Heskett details how organizational culture makes employees more loyal, more productive, and more creative. He discusses how to quantify its effects in order to sell the notion of culture change to the organization and considers how to preserve an organization’s culture in the face of the trend toward remote work hastened by the COVID-19 pandemic. Showing how leadership can bring about significant changes in a surprisingly short time span, Win from Within offers a playbook for developing and deploying culture that enables outsized results. It is a groundbreaking demonstration of organizational culture’s role as a foundation for strategic success—and its measurable impact on the bottom line.

Download or read book Artificial Intelligence Big Data Algorithms and Industry 4 0 in Firms and Clusters written by Luciana Lazzeretti and published by Taylor & Francis. This book was released on 2024-10-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a wide-ranging discussion on the interrelations among AI, algorithms, big data, and Industry 4.0 to understand the importance of these new paradigms for the development of firms, districts, clusters, cities, regions, and innovation. Drawing on theoretical, empirical, and qualitative studies and using local perspectives, the chapters in this book explore theoretical aspects of AI and its evolution in social sciences, focusing on industry 4.0, smart cities, big data, and other related topics. They examine the role of industrial robots in employment, productivity, and knowledge absorption in industrial districts. They also discuss innovation in the context of local production systems, AI ecosystems, and the growth and potential of the Metaverse. Taken together, the book offers insights to help understand the new dynamics generated by the advent of these technologies and how they may affect regions, cities, clusters, industries, and organizations, and identifies avenues for future research in the development of new trajectories for clusters and firms. This book will be a key resource for scholars and advanced students in the fields of economics, geography, architecture, planning, and management as well as for interdisciplinary researchers who want to learn more about the development of new technologies, the relevance of AI, Big Data and I4.0 for firms and in relation to their adoption in clusters. This book was originally published as a special issue of European Planning Studies.