Download or read book Reputation Capital written by Joachim Klewes and published by Springer Science & Business Media. This book was released on 2009-10-13 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: • ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.
Download or read book Reputation Capital written by T.J. Winick and published by Berrett-Koehler Publishers. This book was released on 2022-09-20 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand. In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to make it go away by refusing to apologize, declining to comment, or going on the attack-anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them. Drawing on his intimate insider knowledge of the media, Winick addresses every conceivable aspect of how to respond to a scandal. He includes his Ten Crisis Commandments-universal dos and don'ts-and the seven qualities for an effective response. Using dozens of examples, he covers critical issues such as choosing when and how to apologize and when not to, creating a crisis communication plan and forming a response team, making the press your ally; choosing the right social media channel to deliver your message, navigating controversial social issues, and much more. Winick's experience covering brands in crisis and then defending them makes this book an invaluable resource. I have been both the hunter and the hunted, he writes. If you've built your reputation capital through years of living the ideals you espouse, this book will help you protect and defend it when that inevitable crisis strikes.
Download or read book CEO Capital written by Leslie Gaines-Ross and published by John Wiley & Sons. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Download or read book Reputation Management written by Andrew Hiles and published by A&C Black. This book was released on 2011-12-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2020-07-14 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Download or read book Corporate Environmental Responsibility written by Neil Gunningham and published by Taylor & Francis. This book was released on 2017-03-02 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, industry has been accused of sacrificing sustainable development in the pursuit of short-term profit. Yet today, under the banner of Corporate Environmental Responsibility (CER), a growing number of business organizations are claiming to be part of the solution rather than part of the problem. So, what is this emerging phenomenon of CER and what does it aspire to achieve? How pervasive is it and what are its implications for both business and the environment? This collection of essential articles and papers maps the development of the CER concept, traces the principal debates concerning its contribution to environmental protection, assesses the evidence as to what extent corporations are seeking to "do well be doing good" and explains why some companies have gone down this path when others, similarly situated, have been unwilling to do so. In essence, it asks: what has CER accomplished, what can it accomplish, and what is beyond its reach?
Download or read book Reputation Management in Small and Medium sized Enterprises written by Robert Burkhardt and published by Diplomica Verlag. This book was released on 2008-04 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffett) British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen – what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these “five minutes” to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues? In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company’s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation.
Download or read book The Role of Business in Global Governance written by A. Flohr and published by Springer. This book was released on 2010-01-13 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Role of Business in Global Governance offers an empirically rich analysis of the new political role of corporations in the co-performance of governance functions beyond the state. Within comparative case studies, potential explanations of the political role of transnational corporations are systematically tested.
Download or read book Intelligent Distributed Computing XIII written by Igor Kotenko and published by Springer Nature. This book was released on 2019-10-01 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers research contributions on recent advances in intelligent and distributed computing. A major focus is placed on new techniques and applications for several highlydemanded research directions: Internet of Things, Cloud Computing and Big Data, Data Mining and Machine Learning, Multi-agent and Service-Based Distributed Systems, Distributed Algorithms and Optimization, Modeling Operational Processes, Social Network Analysis and Inappropriate Content Counteraction, Cyber-Physical Security and Safety, Intelligent Distributed Decision Support Systems, Intelligent Human-Machine Interfaces, VisualAnalytics and others. The book represents the peer-reviewed proceedings of the 13thInternational Symposium on Intelligent Distributed Computing (IDC 2019), which was held in St. Petersburg, Russia, from October 7 to 9, 2019.
Download or read book Institutions Governing Financial Markets written by Shubhashish Gangopadhyay and published by Allied Publishers. This book was released on 1997 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.
Download or read book Being a University written by Ronald Barnett and published by Routledge. This book was released on 2010-10-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The university, both in its form and the ideas through which it is understood, continues to evolve. In this book, Ron Barnett questions: Just what is it to be a university? And what might the university become
Download or read book Virtuosity in Business written by Kevin T. Jackson and published by University of Pennsylvania Press. This book was released on 2011-11-29 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent global financial crisis raises pressing issues that are not exclusively economic. The health of the economy, Kevin T. Jackson contends, reflects the moral health of the wider culture: ethics must be considered along with economics to understand world markets, especially now that globalization and other forces have increasingly complicated the regulation of transnational corporate conduct. Virtuosity in Business calls on businesspeople and ethicists to expand their thinking by stressing the profound relevance of philosophy to business and economics. Virtuosity in Business shows that ethics has been the overriding problem for business and that it is the only enduring solution. Drawing on a variety of philosophical sources, including Aristotle, Thomas Aquinas, and Jean-Paul Sartre, Jackson applies the concept of virtue to the competitive realm of the marketplace. Virtuosity, in all realms of human endeavor, is not merely a display of technical skill or adherence to conventional norms. The invisible law of virtuosity, which discourages misconduct and rewards good corporate citizenship, guides ethical firms and wise entrepreneurs toward greater success by playing a constructive part in the human enterprise. A pioneering work in the contemporary philosophy of business, Virtuosity in Business revivifies business ethics to address concerns arising from the global financial crisis, such as restoration of faith in the market, respect for human rights, and environmental sustainability.
Download or read book ICEMME 2022 written by Nikolaos Freris and published by European Alliance for Innovation. This book was released on 2023-02-15 with total page 2592 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is our great pleasure to have you at the 2022 4th International Conference on Economic Management and Model Engineering (ICEMME 2022), which was held in Nanjing, China from November 18th to 20th (virtual event). It is an international forum for academic communications between experts and scholars in the fields of economic management and model engineering. The main objective of ICEMME 2022 is to provide a platform to deliberate latest developments and future directions in the fields of economic management and model engineering. The conference provided opportunities for the delegates to exchange research ideas and scientific information, and established business or research relations for all participants to find global partners for future collaboration.
Download or read book Society of Singularities written by Andreas Reckwitz and published by John Wiley & Sons. This book was released on 2020-04-21 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our contemporary societies place more and more emphasis on the singular and the unique. The industrial societies of the early 20th century produced standardized products, cities, subjects and organizations which tended to look the same, but in our late-modern societies, we value the exceptional - unique objects, experiences, places, individuals, events and communities which are beyond the ordinary and which claim a certain authenticity. Industrial society’s logic of the general has been replaced by late modernity’s logic of the particular. In this major new book, Andreas Reckwitz examines the causes, structures and consequences of the society of singularities in which we now live. The transformation from industrial to cultural capitalism, the rise of digital technologies and their ‘culture machine’ and the emergence of an educated, urban new middle class form a powerful engine for the singularization of the social. In late modernity, what is singular is valorized and stirs the emotions, while what is general has to remain in the background, and this has profound social consequences. The society of singularities systematically produces devaluation and inequality: winner-takes-all markets, job polarization, the neglect of rural regions and the alienation of the traditional middle class. The emergence of populism and the rise of aggressive forms of nationalism which emphasize the cultural authenticity of one’s own people thus turn out to be the other side of singularization. This prize-winning book offers a new perspective on how modern societies have changed in recent decades and it will be of great value to anyone interested in the forces that are shaping our world today.
Download or read book Social Sciences and Interdisciplinary Behavior written by Ford Lumban Gaol and published by CRC Press. This book was released on 2016-09-19 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Sciences and Interdisciplinary Behavior contains papers that were originally presented at the 4th International Congress on Interdisciplinary Behavior and Social Science 2015 (ICIBSoS 2015), held 22-23 October 2015 at The Institute of Management, Economics and Finance of the Kazan Federal University, Kazan, Russia and 7-8 November 2015 in Arya Duta Hotel, Jakarta, Indonesia. The contributions deal with various interdisciplinary research topics, particularly in the fields of social sciences, education, economics and arts. The papers focus especially on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development.
Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
