Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Download or read book The Book of Salads written by Lorna Rhodes and published by Penguin. This book was released on 1989 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers recipes for both traditional and unusual salads, including Italian Seafood Salad, German Sausage salad, Tabbouleh, and Waldorf Salad.
Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Download or read book Flip Your Classroom written by Jonathan Bergmann and published by International Society for Technology in Education. This book was released on 2012-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Download or read book Outlines of General Chemistry written by Wilhelm Ostwald and published by . This book was released on 1890 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Protected Landscapes and Cultural and Spiritual Values written by Josep-Maria Mallarach and published by Kasparek Verlag. This book was released on 2008 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documents, using case studies, the non-material values that are to be found in protected landscapes.
Download or read book Nutrition Education for the Public written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from the FAO Expert Consultation on Nutrition Education for the Public, 18-22 September 1995. - For the report of this conference, see FAO Food & Nutrition Paper 59 (ISBN 9251037973)
Download or read book National System Planning for Protected Areas written by Adrian G. Davey and published by IUCN. This book was released on 1998 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: A system plan is the design of a total reserve system covering the full range of ecosystems and communities found in a particular country, identifying the range of purposes of protected areas and the relationships among the system components (i.e., individual areas, protected areas and other land uses), and different sectors and levels of society. Highlighting key linkages with other aspects of economic development, it shows how various stakeholders can interact and cooperate to support effective and sustainable management of protected areas, and help to establish priorities. A valuable resource for all those involved with national system planning.
Download or read book The Unity of Reason Rereading Kant written by Susan Neiman Professor of Philosophy Tel Aviv University and published by Oxford University Press, USA. This book was released on 1994-05-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Unity of Reason is the first major study of Kant's account of reason. It argues that Kant's wide-ranging interests and goals can only be understood by redirecting attention from epistemological questions of his work to those concerning the nature of reason. Rather than accepting a notion of reason given by his predecessors, a fundamental aim of Kant's philosophy is to reconceive the nature of reason. This enables us to understand Kant's insistence on the unity of theoretical and practical reason as well as his claim that his metaphysics was driven by practical and political ends. Neiman begins by discussing the historical roots of Kant's conception of reason, and by showing Kant's solution to problems which earlier conceptions left unresolved. Kant's notion of reason itself is examined through a discussion of all the activities Kant attributes to reason. In separate chapters discussing the role of reason in science, morality, religion, and philosophy, Neiman explores Kant's distinctions between reason and knowledge, and his difficult account of the regulative principles of reason. Through examination of these principles in Kant's major and minor writings, The Unity of Reason provides a fundamentally new perspective on Kant's entire work.
Download or read book The Poisoned Water written by Fernando Benítez and published by Carbondale : Southern Illinois University Press. This book was released on 1973 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first English translation makes available to English-speaking readers a powerful modern Mexican novel, first published in 1961. Fernando Benítez, well-known Mexican author, journalist, and winner of Mexico's 1968 best-book award, exploits a true but little-known incident by building it into a tightly structured, tense, and tragic novel of social protest. The incident on which the novel is based is a bloody rebellion against the village feudal master touched off by joking comment on the "poisoning" of the water as one of Don Ulises's men is pushed into the plaza fountain. Feeding on itself, the rumor spreads that the "boss" has poisoned the local spring, and rebellion follows, with its violent and unforeseen consequences. The result is a frightening look at one of Mexico's major social problems and glaring ironies--that over fifty years after a revolution fought by the peasant and for the peasant, most rural groups are still living below the national economic standard.
Download or read book Protected Landscapes and Agrobiodiversity Values written by Thora Amend and published by Kasparek Verlag. This book was released on 2008 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents twelve case studies from different parts of the world illustrating the role Protected Landscapes are playing in conserving agrobiodiversity and related knowledge and practices. This title includes a synthesis that focuses on the key lessons to be learned from these case studies
Download or read book Chicano Art Inside Outside the Master s House written by Alicia Gaspar de Alba and published by University of Texas Press. This book was released on 2010-07-05 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1990s, a major exhibition Chicano Art: Resistance and Affirmation, 1965-1985 toured major museums around the United States. As a first attempt to define and represent Chicano/a art for a national audience, the exhibit attracted both praise and controversy, while raising fundamental questions about the nature of multiculturalism in the U.S. This book presents the first interdisciplinary cultural study of the CARA exhibit. Alicia Gaspar de Alba looks at the exhibit as a cultural text in which the Chicano/a community affirmed itself not as a "subculture" within the U.S. but as an "alter-Native" culture in opposition to the exclusionary and homogenizing practices of mainstream institutions. She also shows how the exhibit reflected the cultural and sexual politics of the Chicano Movement and how it serves as a model of Chicano/a popular culture more generally. Drawing insights from cultural studies, feminist theory, anthropology, and semiotics, this book constitutes a wide-ranging analysis of Chicano/a art, popular culture, and mainstream cultural politics. It will appeal to a diverse audience in all of these fields.
Download or read book Slow Fire written by Susan Neiman and published by Quid Pro Books. This book was released on 2010-08-22 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: BERLIN--East and West, day and night--in the 80s before the Wall fell. Through the eyes of a U.S. philosophy student. And Jewish, which makes for moments awkward, poignant, crass, funny, and always lurking. A city was divided, America the occupier, and the cigarettes not named Salem because it sounds too Jewish. The debut memoirs from the author of Moral Clarity, a N.Y. Times "2008 Notable Book."
Download or read book Reclaiming the History of Ethics written by Andrews Reath and published by Cambridge University Press. This book was released on 1997-05-13 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this volume offer an approach to the history of moral and political philosophy that takes its inspiration from John Rawls. The distinctive feature of this approach is to address substantive normative questions in moral and political philosophy through an analysis of the texts and theories of major figures in the history of the subject: Aristotle, Hobbes, Hume, Rousseau, Kant, and Marx. By reconstructing the core of these theories in a way that is informed by contemporary theoretical concerns, the contributors show how the history of the subject is a resource for understanding present and perennial problems in moral and political philosophy.
Download or read book Jonathas de Andrade written by José Esparza Chong Cuy and published by Prestel Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brazilian artist Jonathas de Andrade (b. 1982) weaves fact and fiction to reveal the complex intersections among class, labor, race, and identity that are relevant both in the developing Northeast region of Brazil where he lives and across the globe. Offering an in-depth look at the artist's major projects, including a never-before-seen video commission, Jonathas de Andrade: One to One examines the tangled affair between nature and human development, people and capital, history and memory through four themes--land, house, body, voice--that course through his work"--
Download or read book Rethinking Evil written by María Pía Lara and published by Univ of California Press. This book was released on 2001-11-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines evil in the context of a post-metaphysical world, a world that no longer believes in a God. The question of how and why God permits evil events to occur is replaced by the question of how and why humans perform evil acts.
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
