Download or read book Renegade Marketing written by Drew Neisser and published by Cmo Huddles. This book was released on 2021-10-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

Download or read book Renegades Write the Rules written by Amy Jo Martin and published by John Wiley & Sons. This book was released on 2012-08-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Download or read book The CMO s Periodic Table written by Drew Neisser and published by New Riders. This book was released on 2015-11-17 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.

Download or read book Renegade Lawyer Marketing written by Benjamin W. Glass and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book I m Just Happy to Be Here written by Janelle Hanchett and published by Hachette Books. This book was released on 2018-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A refreshingly raw, contrasting perspective on the foolproof idea of motherhood." -- POPSUGAR "By turns painful and funny... A searingly candid memoir." -- Kirkus "Far from your cookie-cutter story of addiction . . . [I'm Just Happy to Be Here] describes Hanchett's journey to recovery and sobriety in imperfect and unconventional ways." -- Bustle In this unflinching and wickedly funny memoir, Janelle Hanchett tells the story of finding her way home. And then, actually staying there. Drawing us into the wild, heartbreaking mind of the addict, Hanchett carries us from motherhood at 21 with a man she'd known three months to cubicles and whiskey-laden domesticity, from judging meth addicts in rehab to therapists who "seem to pull diagnoses out of large, expensive hats." With warmth, wit, and searing B.S. detectors turned mostly toward herself, Hanchett invites us to laugh when we probably shouldn't and to rejoice at the unconventional redemption she finds in desperation and in a misfit mentor who forces her to see the truth of herself. A story of ego and forced humility, of fierce honesty and jagged love, of the kind of failure that forces us to re-create our lives, Hanchett writes with rare candor, scorching the "sanctity of motherhood," and leaving beauty in the ashes.

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Download or read book Renegade Millionaire written by Dan S. Kennedy and published by Advantage Media Group. This book was released on 2020-04-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: SO... ARE YOU INTERESTED IN BECOMING A RENEGADE MILLIONAIRE? When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces--daring to live and experience life where few others are willing to go? Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever. Inside this revolutionary book, world-famous author Dan Kennedy reveals the principles and strategies he's used over the past four decades to do exactly that--not only for himself but also for businesses of all shapes and sizes throughout the world. It's all practical, rubber-meets-road kind of material, 100 percent based on the real-life experiences of well over 150 first-generation, from-scratch, entrepreneurial millionaires and multimillionaires... In essence, you're getting over $100 million worth of entrepreneurial street smarts. Are you ready to rise above, push forward at lightning speed, and finally live the life of a true RENEGADE MILLIONAIRE? Then let's get started.

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Download or read book Renegade Marketing 12 Steps to Building Unbeatable B2B Brands written by Drew Neisser and published by Cmo Huddles. This book was released on 2021-10-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

Download or read book The Renegade Reporters written by Elissa Brent Weissman and published by Penguin. This book was released on 2022-06-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Ash gets kicked off her school's news show, she becomes a renegade reporter--and makes a big discovery about technology and her fellow students' privacy. Ash and her friends are reporters. They were ready to lead their school news show, The News at Nine, sponsored by Van Ness Media, when an unfortunate incident involving a dancing teacher, an irresponsibly reported story, and a viral video got them kicked off the crew. So Ash, Maya, and Brielle decide to start their own news show, The Underground News. And soon they stumble on a big lead: Van Ness Media, the educational company that provides their school's software, has been gathering data from all the kids at school. Their drawings, their journals, even their movements are being recorded and cataloged by Van Ness Media. But why? Ash and her friends are determined to learn the truth and report it.

Download or read book Make Your Own Damn Movie written by Lloyd Kaufman and published by St. Martin's Press. This book was released on 2007-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lloyd Kaufman, the writer/producer/director of such cult-classic films as The Toxic Avenger, Class of Nuke 'Em High, and Tromeo and Juliet, offers a guide to movie-making unlike any other available anywhere. In 25 years, Kaufman, along with partner Michael Herz, has built Troma Studios up from a company struggling to find its voice in a field crowded with competitors to its current--and legendary--status as a lone survivor, a bastion of true cinematic independence, and the world's greatest collection of camp on film. As entertaining and funny as it is informative and insightful, Make Your Own Damn Movie! places Kaufman's radically low-budget, independent-studio style of filmaking directly in the reader's hands. Thus we learn how to: develop and write a knock-out screenplay; raise funding; find locations and cast actors; hire a crew; obtain equipment, permits, and music rights (all for little or no money); make incredible special effects for $0.79 each; charm, schmooze, and network while on the film-festival circuit; and, finally, make a bad actor act so bad it's actually good. From scriptwriting and directing to financing and marketing, this book is brimming with utterly off-the-wall, decidedly maverick, yet consistently proven advice on how to fully develop one's idea for an independent film.

Download or read book Renegade Beauty written by Nadine Artemis and published by North Atlantic Books. This book was released on 2017-11-14 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink conventional notions of beauty and wellness, abandon established regimes and commercial products, and embrace your “renegade” beauty In this essential full-color guide, Nadine Artemis introduces readers to the concept of "renegade" beauty—a practice of doing less and allowing the elements and the life force of nature to revive the body, skin, and soul so our natural radiance can shine through. Anyone stuck in perpetual loops of new products, facials, and dermatologist appointments will find answers as Artemis illuminates the energizing elements of sun, fresh air, water, the earth, and plants. This book is a comprehensive resource for anyone who wants to simplify their self-care routine, take their health into their own hands, and discover their own radiant beauty.

Download or read book A Renegade Union written by Lisa Phillips and published by University of Illinois Press. This book was released on 2012-12-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dedicated to organizing workers from diverse racial, ethnic, and religious backgrounds, many of whom were considered "unorganizable" by other unions, the progressive New York City-based labor union District 65 counted among its 30,000 members retail clerks, office workers, warehouse workers, and wholesale workers. In this book, Lisa Phillips presents a distinctive study of District 65 and its efforts to secure economic equality for minority workers in sales and processing jobs in small, low-end shops and warehouses throughout the city. Phillips shows how organizers fought tirelessly to achieve better hours and higher wages for "unskilled," unrepresented workers and to destigmatize the kind of work they performed. Closely examining the strategies employed by District 65 from the 1930s through the early Cold War years, Phillips assesses the impact of the McCarthy era on the union's quest for economic equality across divisions of race, ethnicity, and skill. Though their stories have been overshadowed by those of auto, steel, and electrical workers who forced American manufacturing giants to unionize, the District 65 workers believed their union provided them with an opportunity to re-value their work, the result of an economy inclining toward fewer manufacturing jobs and more low-wage service and processing jobs. Phillips recounts how District 65 first broke with the CIO over the latter's hostility to left-oriented politics and organizing agendas, then rejoined to facilitate alliances with the NAACP. In telling the story of District 65 and detailing community organizing efforts during the first part of the Cold War and under the AFL-CIO umbrella, A Renegade Union continues to revise the history of the left-led unions of the Congress of Industrial Organizations.

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Download or read book Archenemies written by Marissa Meyer and published by Feiwel & Friends. This book was released on 2018-11-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Renegades Trilogy continues, in this fiercely awaited second installment after the New York Times-bestselling Renegades by Marissa Meyer, author of the Lunar Chronicles. Now a New York Times Bestseller! Time is running out. Together, they can save the world. But they each other’s worst nightmare. Nova’s double life is about to get a lot more complicated: As Insomnia, she is a full-fledged member of the Renegades, a syndicate of powerful and beloved superheroes. She works with Adrian’s patrol unit to protect the weak and maintain order in Gatlon City. As Nightmare, she is an Anarchist - a group of of villains who are determined to destroy the Renegades. Nova wants vengeance against the so-called heroes who once failed her when she needed them most. But as Nova, her feelings for Adrian are deepening, despite the fact that he is the son of her sworn enemies and, unbeknownst to Nova, he has some dangerous secrets of his own. In this second installment of the Renegades trilogy, Nova, Adrian, and the rest of their crew – Ruby, Oscar, and Danna -- are faced with escalating crime in Gatlon City, while covert weapons and conflicting missions have Nova and Adrian questioning not only their beliefs about justice, but also the feelings they have for each other. The line between good and evil has been blurred, but what's clear to them both is that too much power could mean the end of their city – and the world – as they know it.

Download or read book Brand Renegades written by Sean Dowdell and published by Entrepreneur Press. This book was released on 2021-05-18 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to Fail Forward The Business Game Changers shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to: Work ON the business instead of IN the business Know when to take calculated risks Make affordable mistakes to innovate Step away from their comfort zone Become a powerful leader and not just a boss