Download or read book Remote Work Internal Marketing and Human Resource Management written by Teena Mishra and published by Routledge. This book was released on 2024-12-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.

Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Download or read book Internal Relationship Management written by Michael D Hartline and published by Routledge. This book was released on 2012-12-06 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related behaviors career entry—the initial stages of the internal relationship management process organizational support—services provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindset—the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

Download or read book Human Resource Management in Sport and Recreation written by Packianathan Chelladurai and published by Human Kinetics. This book was released on 2022-05-02 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management in Sport and Recreation, Fourth Edition, explains essential modern-day concepts and application of human resources in sport and recreation organizations

Download or read book HR 4 0 Practices in the Post COVID 19 Scenario written by Gurinder Singh and published by CRC Press. This book was released on 2024-05-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume examines the dramatic impact of the COVID-19 pandemic and its embrace of the digital revolution on human resources management practices, providing a better understanding of the emerging role of HR 4.0 and equipping HR professionals with the knowledge they need to chart plausible future organizational directions. The book will familiarize readers with the most relevant and latest concepts of HR 4.0 practices, providing tools for solutions to complex problems in managing a multigenerational workforce in this volatile, uncertain, complex, and ambiguous (VUCA) world. The chapter authors discuss an array of topics, including the work-from-home transition, digitization of the workforce, employee work-life balance, task automation technologies via AI, HRM curriculum at schools and universities, employee development, e-recruitment, internal marketing, and more.

Download or read book A Mathematical Approach to Human Resources written by Teena Mishra and published by Cambridge Scholars Publishing. This book was released on 2024-01-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the requirements of the field of modern human resources (HR) to develop a new mathematical model that is not only organisational output-focused but also employee-focused. The book presents recommendations for understanding human resource practice and investigates and debates various measurement and evaluation approaches to human resource practice. Currently, HR professionals only use one or two aspects of HR practice that are linked to good employee performance and emphasise output-generating HR practices. This book facilitates the adoption of alternative approaches to human resources through its exploration of various measurement and assessment concepts.

Download or read book HRM and Remote Health Workforce Sustainability written by Leigh-ann Onnis and published by Springer. This book was released on 2018-12-14 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the characteristics of sustainable remote health workforces and how management practices influence workforce sustainability in remote regions. It introduces the Integrated Human Resource Management (HRM) Framework for sustainable remote health workforces, providing a contemporary approach to remote health workforce sustainability. The book particularly focuses on the influence of localised management practices on workforce sustainability. For geographically remote managers, the book offers evidence-based information for developing effective management practices drawn from three separate, yet related research studies. This book will be of interest to managers and aspiring managers, working or planning to work in geographically remote regions across the globe. The book provides insight into the human resource management challenges for remote managers, and provides resources and practical management tools as well as suggestions about how managers can create their own localised management practices.

Download or read book Perspectives on Workplace Communication and Well Being in Hybrid Work Environments written by Duarte, Alexandre and published by IGI Global. This book was released on 2023-05-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers are suffering from “digital fatigue” and struggle to self-regulate their life/work balance, as the permanent digital connection to work is reinforced and they struggle with the blurred borders concerning privacy, leisure, and rest. In this context, it is vital to research how organizations have reinvented themselves to cope with the COVID-19 pandemic and understand which of the reactive workplace communication practices and improvised solutions were considered advantageous. Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments presents different approaches that explore the impact of the COVID-19 pandemic on workplace communication, focusing specifically on internal communication, mapping new communication practices, and assessing their consequences, namely the well-being of the workers who are coping with these changes. The book combines a scientific exploration of these ongoing changes as we transition to a post-COVID-19 world with a collection of examples and best practices that help organizations in supporting their members through these transformations and in nurturing their well-being. Covering topics such as cross-department process dependencies, hybrid work environments, and wellbeing strategies, this premier reference source is a vital resource for business leaders and managers, IT managers, human resource professionals, students and educators of higher education, librarians, researchers, and academicians.

Download or read book Building Sustainable Human Resources Management Practices for Businesses written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2024-03-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressing need for environmental preservation has never been more evident, placing companies at the forefront of the sustainability movement. As the global community grapples with the ever-escalating environmental crisis, the imperative to preserve our planet has transitioned from an ethical consideration to a business necessity. Companies now face an unprecedented challenge: not only must they adapt to more sustainable practices, but must also fully embrace them across all aspects of their operations, including at the employee level. At the heart of this transformative journey lies human resource management, a pivotal lever for shaping a sustainable and environmentally responsible future for organizations. Building Sustainable Human Resources Management Practices for Businesses is a tool for academic scholars and discerning readers who seek to understand and address this urgent issue. This book goes beyond exploration, offering a deeply insightful examination of human resource management's role in fostering sustainability within organizations. By weaving the principles of sustainability with the intricacies of talent management, the book provides readers with the essential insights, practical tools, and real-world examples necessary to navigate the path toward a more eco-conscious approach to HR. From eco-friendly hiring practices to the cultivation of a green organizational culture, each chapter delivers actionable guidance and inspires change. Simultaneously, it delves into the challenges and future prospects of green HR management, exploring how technology, diversity and inclusion, and collaboration with key stakeholders can usher in a greener, more sustainable economy.

Download or read book Impact of Teleworking and Remote Work on Business Productivity Retention Advancement and Bottom Line written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2024-04-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distractions, cybersecurity concerns, and the polarized nature of remote work across global and skill dimensions. The book presents an exploration of solutions tailored for diverse stakeholders. From strategies to enhance employee productivity and maintain confidentiality to fostering human connections and tackling the challenges faced by new hires, each chapter offers actionable insights. Employers, employees, and management teams will find guidance on creating a collaborative and innovative remote work culture, mitigating distractions, and striking a balance between work and personal life. The suggested topics span the gamut of remote work intricacies, from the relationship between remote work and job satisfaction to strategies for maintaining connections between managers and remote employees. With small, medium, and large companies, government agencies, and universities as the target audience, the book serves as a strategic guide for entities seeking to harness the potential of remote work while mitigating its challenges.

Download or read book HR Analytics and Digital HR Practices written by Subhra R Mondal and published by Springer Nature. This book was released on 2021-12-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effect of global pandemic, Covid-19, on human resource and draws strategies with new job designing tools and techniques. It provides insights on how to develop new strategies for HR professionals in corporates and academicians. This book explores the implication of descriptive, predictive and prescriptive HR analytics practices for different functional domains and in different countries during COVID-19. It brings new dimensions of study in HR analytics which are sure to change after COVID-19 as it has affected the way people are going to work.

Download or read book Virtual Management and the New Normal written by Svein Bergum and published by Springer Nature. This book was released on 2023-01-31 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how Human Resource Management and leadership have been affected by the COVID-19 pandemic, what organizations can learn from this, and how these new experiences could be applied in the “New Normal”. The editors of this book have compiled the new knowledge that exists around remote leadership and organizational practices, relative to pre-COVID-19 studies, and the experiences learned during the pandemic. Key discussion themes focus on the role of distance in leadership, organizations and HR, the sustainability aspects involved, innovations and knowledge development achieved, the role of digitalization and new requirements and possibilities for management post-COVID-19. The editors conclude by investigating the strategic processes and factors influencing the “New Normal”. This book will be of great importance for academics, students and practitioners in the fields of Management, Leadership, Human Resource Management, Sustainability, Change Management and Crisis Management.

Download or read book Internal Marketing written by Nermin Morsy and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widely acknowledged interest and recognition of the importance of internal marketing as a management approach that provides a systematic framework for managing employees towards a market orientation by aligning external marketing objectives with the internal capabilities of the organization. It is reasonable to expect that the concept has a clear meaning and a related body of empirical findings. However, marketing scholars have not agreed upon a single, common definition of internal marketing. The extant literature on internal marketing contains a variety of interpretations in relation to the domain of internal marketing, its aims and its focus. Therefore, much of the knowledge available is mainly derived from normative work as the proportion of empirical studies remains limited. Internal marketing practice remains limited, probably because of the lack of a proper underlying philosophy as well as the mixed evidence relating to implementation. This study proposes a conceptual framework which seeks to define the domain of the internal marketing concept, together with its' antecedents and consequences. The subject of internal marketing is investigated within the context of tourism as a unique service industry in which there is a high level; of contact between customers and employees and where internal programmes aimed at employees have value to complement external programmes targeted at customers. A qualitative case study of one of the leading travel firms in UK from an employment perspective is used to shed light on the unique culture that underlies internal marketing practices, how internal marketing is practiced in reality, the way in which it affects both internal and external aspects of the organisation The findings highlight the importance of organisational culture and the manner in which culture underpins effective internal marketing within a business context. Internal marketing practices are shown to be vital in building and sustaining a people- and service-orientated culture throughout the organisation. The organisational managerial approach appears to have considerable consequences for an internal marketing programme as well as for the employees' performance which, in turn, will affect customer satisfaction.

Download or read book Managing Remote Staff written by Lin Grensing-Pophal and published by Self-Counsel Press. This book was released on 2021-02-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world as we know it has changed. Even businesses that long declared that working from home wasn’t an option have found themselves adjusting and overhauling their business models, since the only other alternative is to close. Despite being thrust into this “new normal,” businesses and their displaced staff have risen to the challenges and acclimatized to ways of working remotely. Since then, the idea of managing remote workers has grown and become more widely accepted as a viable way to do business. If your business needs more employees but you don’t have the office space to accommodate them; if someone on your staff wants to work from home; you want to promote a flexible work environment but fear losing profits; or you simply need to adapt due to a pandemic as so many have had to do, managing remote staff may be the answer. Managing Remote Staff: Capitalize on Work-from-Home Productivity explains how to: • Determine whether remote staffing is right for your company • Assess new and current candidates • Train managers and employees remotely • Help at-home or off-site staff to cope • Set up the home office • Measure the success of your program • Take care of the legal details This book provides managers with the tools to set up and maintain a productive remote staffing program that benefits both employees and employers.

Download or read book Handbook of Research on Remote Work and Worker Well Being in the Post COVID 19 Era written by Wheatley, Daniel and published by IGI Global. This book was released on 2021-04-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the introduction of policies to combat COVID-19, far greater numbers of employees across the globe—including those with limited job autonomy—have moved to undertake their entire job at home. Although challenging in the current climate, embracing these flexible modes of work such as working at home, including relevant investment in technology to enable this, will not only deliver potential organizational benefits but also increase the adaptability of the labor market in the short and longer terms. Although perhaps not the central concern of many in the current climate, “good” home-based work is achievable and perhaps even a solution to the current work-based dilemma created by COVID-19 and should be a common goal for individuals, organizations, and society. Research also has shifted to focus on the routines of workers, organizational performance, and well-being of companies and their employees along with reflections on the ways in which these developments may influence and alter the nature of paid work into the post-COVID-19 era. The Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era focuses on the rapid expansion of remote working in response to the global COVID-19 pandemic and the impacts it has had on both employees and businesses. The content of the book progresses understanding and raises awareness of the benefits and challenges faced by large-scale movements to remote working, considering the wide array of different ways in which the large-scale movement to remote working is impacting working lives and the economy. This book covers how different fields of work are responding and implementing remote work along with providing a presentation of how work occurs in digital spaces and the impacts on different topics such as gender dynamics and virtual togetherness. It is an ideal reference book for HR professionals, business managers, executives, entrepreneurs, policymakers, researchers, students, practitioners, academicians, and business professionals interested in the latest research on remote working and its impacts.

Download or read book Working Remotely written by Teresa Douglas and published by Barrons Educational Services. This book was released on 2020-01-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is now your office! You can work from home, from a coffee shop, or even from the gym—but how do you keep on task and stay motivated when you’re alone. In Working Remotely, authors Mike, Holly, and Teresa discuss how to ward off toxic levels of loneliness, how to get what you need from colleagues spread across the world, and how to network and grow in your career when you are sitting in an office of one, plus many other topics that will help you survive and thrive as a remote worker. Mike, Holly, and Teresa use their different paths through Kaplan to help the remote worker figure out how to set up the right headspace for them. “Working Remotely paints a very real picture of what it's like to be a remote worker in an organisation... In contrast to most books on remote work which have been written with managers, business owners or freelancers in mind, Secrets of the Remote Workforce speaks directly to employees, guiding them through their day to day.” -Pilar Orti Director of Virtual not Distant “Working Remotely is a terrific map for helping employees who work remotely take charge of their own career. The authors have all survived and thrived as remote employees... While other resources focus on how to manage remote employees, this book highlights the power that employees have to drive success for themselves.” -Susan Cates, Strategic Advisor