Download or read book Knowledge Networks and Power written by U. Holm and published by Springer. This book was released on 2015-05-12 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.
Download or read book Relationship Marketing written by Richard J. Varey and published by . This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
Download or read book Business to Business Marketing written by Nick Ellis and published by Oxford University Press, USA. This book was released on 2010-11-25 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Download or read book Handbook of Institutional Approaches to International Business written by Geoffrey Wood and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The latest generation of research in comparative institutional analysis of business is impressively captured in this volume; readers find depth in theory development, breadth in application to practice and policy, and insight on the big research issues ahead. Both generalist and specialist readers will find much of value here.' – Bruce Evan Kaufman, Georgia State University, US This inspiring Handbook brings together alternative perspectives from a range of disciplines to shed light on the nature of institutions and their relationship to firm-level practices and outcomes across a wide range of national settings. Expertly written by leading scholars from a range of different starting points, this compendium presents a synthesis of recent work relating to institutionally-informed accounts from transitional and emerging markets, as well as from mature economies. It specifically focuses on the linkage between institutions and what goes on inside firms, and the relationship between setting, strategic choice and systemic outcomes. The Handbook is explicitly multi-disciplinary, encompassing perspectives from a range of the functional areas of management studies. It will prove invaluable for postgraduate students and faculty in international business, and the wider research community in the areas of international business, corporate governance, socio-economics, and comparative HRM.
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Download or read book Handbook of Relationship Marketing written by Atul Parvatiyar and published by SAGE Publications. This book was released on 1999-12-22 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Download or read book Marketing the Sports Organisation written by Alain Ferrand and published by Routledge. This book was released on 2008-08-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Download or read book Unpacking Globalization written by Linda E. Lucas and published by Lexington Books. This book was released on 2007 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unpacking Globalization examines the experiences of people living with the forces that are transforming economic systems, culture, gender relationships and governance. The book offers interdisciplinary analysis of the well-being of women and men as they cope with the changes of globalization. Through theory, case studies, and data, several themes emerge indicating that from the household to the continental level, change is leading to new awareness and new survival strategies for both women and men. The contributors to the volume come from Africa, Asia, Europe, and North and South America. They present analysis of global changes and historical background from diverse perspectives and offer case studies on social security, gender, and macroeconomy. They employ feminist theory as well as detail the experiences of current and future women entrepreneurs. An exciting interdisciplinary text, Unpacking Globalization can supplement women's studies, anthropology, sociology, and economic development courses.
Download or read book Organizational Culture Business to Business Relationships and Interfirm Networks written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2010-08-18 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work.
Download or read book Strategic Market Relationships written by Bill Donaldson and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
Download or read book Global Marketing Co Operation and Networks written by Leo Paul Dana and published by Routledge. This book was released on 2012-12-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing. Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore. Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as: building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess establishing an international market presence with the help of supply and distribution networks that are already in place using group dynamics to establish successful networking choosing the best time to internationalize taking advantage of government-funded overseas trade missions to develop international markets Global Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.
Download or read book Location Behaviour and Relationship Stability in International Business Networks written by Bart Kamp and published by Routledge. This book was released on 2006-12-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book investigates how the relationships of international business networks (one buyer-multiple suppliers) develop over time, looking at the geographical angle as well as an actor composition point of view. Bart Kamp presents a framework that reveals what business-to-business (b2b) factors explain buyer-supplier co-location patterns, making it possible to predict the geographical behaviour of suppliers, and also assesses whether longevity is truly the deep-rooted feature of international b2b network relationships that it is often claimed to be.
Download or read book The Development of Business Networks in the Company Internationalisation Process written by Krzysztof Fonfara and published by Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu. This book was released on 2012-07-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of business networks formed in the internationalisation process on a company's performance, and the mechanism by which they emerge have not yet been subject to extensive and in-depth empirical studies This research gap has provided the impetus for the comprehensive explorations performed by the Department of International Marketing of the Poznań University of Economics within the framework of two research projects conducted in 2006-2008 and 2010-2012. The book emphasis key elements of a research process It presents conceptual propositions, the results of empiric studies and case-study analyses.
Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Download or read book Relationships and Networks in International Markets written by Hans Georg Gemünden and published by Emerald Group Publishing. This book was released on 1997 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Download or read book Networks Crowds and Markets written by David Easley and published by Cambridge University Press. This book was released on 2010-07-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.
