Download or read book Reframe The Marketplace written by Jeffrey L. Bowman and published by John Wiley & Sons. This book was released on 2015-10-05 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. Reframe the Marketplace is your guide to modernizing your business approach and growing your business with EVERY customer in mind. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing. In Reframe the Marketplace, Bowman shows you how to identify your organization’s underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products. Discover how to: Modernize your marketing and communications approach to reflect the New America. Design and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market. Grow your business with input from traditionally underserved markets or what was once called minorities. Effectively reach new customers and emerging markets in a personalized way. Engage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization. Your customers are diverse, they demand personalized experiences and they’re willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It’s time to listen or lose out. Reframe the Marketplace is your key to staying relevant and in business.
Download or read book From Citizens to Subjects written by Curtis G. Murphy and published by University of Pittsburgh Press. This book was released on 2007-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Citizens to Subjects challenges the common assertion in historiography that Enlightenment-era centralization and rationalization brought progress and prosperity to all European states, arguing instead that centralization failed to improve the socio-economic position of urban residents in the former Polish-Lithuanian Commonwealth over a 100-year period. Murphy examines the government of the Polish-Lithuanian Commonwealth and the several imperial administrations that replaced it after the Partitions, comparing and contrasting their relationships with local citizenry, minority communities, and nobles who enjoyed considerable autonomy in their management of the cities of present-day Poland, Ukraine, and Belarus. He shows how the failure of Enlightenment-era reform was a direct result of the inherent defects in the reformers' visions, rather than from sabotage by shortsighted local residents. Reform in Poland-Lithuania effectively destroyed the existing system of complexities and imprecisions that had allowed certain towns to flourish, while also fostering a culture of self-government and civic republicanism among city citizens of all ranks and religions. By the mid-nineteenth century, the increasingly immobile post-Enlightenment state had transformed activist citizens into largely powerless subjects without conferring the promised material and economic benefits of centralization.
Download or read book Invisible Solutions written by Stephen Shapiro and published by Mascot Books. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve Any Problem Faster, with Less Risk and Lower CostUnprecedented access to infinite solutions has led us to realize that having all of the answers is not the answer. From innovation teams to creativity experts to crowdsourcing, we've turned from one source to another, spending endless cycles pursuing piecemeal solutions to each challenge we face.What if your organization had an effective and systematic approach to deal with any problem? To find better solutions, you need to first ask better questions. The questions you ask determine which solutions you'll see and which will remain hidden.This compact yet powerful book contains the formulas to reframe any problem multiple ways, using 25 lenses to help you gain different perspectives. With visual examples and guidance, it contains everything you need to master any challenge.This book will help you:? Discover why we are hardwired to ask ineffective questions and learn to work through those barriers.? Understand the power and importance of well-defined questions.? Reframe any problem multiple ways to help you find the optimal solution.? Move from idea-based innovation to question-based innovation that drives higher ROI.Apply just one of the lenses and you will quickly discover better solutions. Apply all of them and you will be able to solve any problem-in business and in life.
Download or read book The Open Innovation Marketplace written by Alpheus Bingham and published by FT Press. This book was released on 2011-03-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.
Download or read book Food Fight written by Paloma Martinez-Cruz and published by University of Arizona Press. This book was released on 2019-03-19 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the racial defamation and mocking tone of “Mexican” restaurants geared toward the Anglo customer to the high-end Latin-inspired eateries with Anglo chefs who give the impression that the food was something unattended or poorly handled that they “discovered” or “rescued” from actual Latinos, the dilemma of how to make ethical choices in food production and consumption is always as close as the kitchen recipe, coffee pot, or table grape. In Food Fight! author Paloma Martinez-Cruz takes us on a Chicanx gastronomic journey that is powerful and humorous. Martinez-Cruz tackles head on the real-world politics of food production from the exploitation of farmworkers to the appropriation of Latinx bodies and culture, and takes us right into transformative eateries that offer a homegrown, mestiza consciousness. The hard-hitting essays in Food Fight! bring a mestiza critique to today’s pressing discussions of labeling, identity, and imaging in marketing and dining. Not just about food, restaurants, and coffee, this volume employs a decolonial approach and engaging voice to interrogate ways that mestizo, Indigenous, and Latinx peoples are objectified in mainstream ideology and imaginary.
Download or read book But Are You Making Any Money written by Marley Majcher and published by Morgan James Publishing. This book was released on 2011-01-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs—learn how to double your income (and work less) with this proven, specialized method of job costing that’s simple, fast, and effective. Well-known celebrity party planner, Marley Majcher, in her signature witty, no-nonsense style shows you how to make a real profit without spinning your wheels. But Are You Making Any Money? answers the questions that you’re afraid to ask in a straightforward, easy to understand way. In But Are You Making Any Money? you will learn how to fatten up your bottom line in a unique, super simple, step-by-step process that shows you where all your money is really going. By learning from the trials and tribulations of Majcher’s own entrepreneurial journey, you will magically see yourself in her examples yet learn the skills necessary to turn a real profit, all while laughing out loud. Who knew business could be so much fun? Praise for But Are You Making Any Money? “For entrepreneurs of all stripes and sizes, getting to profitability is the key to sustaining your business. This book will take you through the steps you need to evaluate the hurdles you face and get your business earning money for you—and it’s told in a witty, conversational style that makes you want to keep reading more. A great how-to book for any entrepreneur.” —Kerry A. Dolan, senior editor, Forbes magazine “Here’s a sparkling yet profound journey to the heart of enterprise—how an entrepreneur makes money, keeps it, and then applies it to the next step forward. It’s a unique story of business and of life. Read it.” —Derek Leebaert, PhD, partner, MAP AG; co-author, The Future of the Electronic Marketplace; professor, Georgetown University “As a fellow entrepreneur I found Marley’s observations on running your own startup funny, insightful and uncannily accurate. Shave a couple of years off your path to success by applying a few of Marley’s simple, well thought out techniques.” —Chris Maloney, CEO, TriTech Software Systems “A lot of people will tell you their very polished and politically correct version of how to run a business. If you’d rather hear the truth, however, just ask Marley. She not only thinks outside the box, I’m not sure she even knows what a box is. Prepare to laugh and learn . . . and possibly get hand cramps while scribbling notes to yourself.” —Amy Swift Crosby, founder, SMARTY
Download or read book Your Money and Your Brain written by Jason Zweig and published by Simon and Schuster. This book was released on 2007-09-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.
Download or read book The Equality Machine written by Orly Lobel and published by Hachette UK. This book was released on 2022-10-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN ECONOMIST BEST BOOK OF 2022 At a time when AI and digital platforms are under fire, Orly Lobel, a renowned tech policy scholar, defends technology as a powerful tool we can harness to achieve equality and a better future. Much has been written about the challenges tech presents to equality and democracy. But we can either criticize big data and automation or steer it to do better. Lobel makes a compelling argument that while we cannot stop technological development, we can direct its course according to our most fundamental values. With provocative insights in every chapter, Lobel masterfully shows that digital technology frequently has a comparative advantage over humans in detecting discrimination, correcting historical exclusions, subverting long-standing stereotypes, and addressing the world’s thorniest problems: climate, poverty, injustice, literacy, accessibility, speech, health, and safety. Lobel's vivid examples—from labor markets to dating markets—provide powerful evidence for how we can harness technology for good. The book’s incisive analysis and elegant storytelling will change the debate about technology and restore human agency over our values.
Download or read book The Decisive Network written by Nadya Bair and published by . This book was released on 2020 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since its founding in 1947, the legendary Magnum Photos agency has been telling its own story: Its photographers were concerned witnesses to history and artists on the hunt for decisive moments; their pictures were humanist documents of the postwar world. Based in unprecedented archival research, The Decisive Network peels back layers of the Magnum mythology to offer a new history of what it meant to shoot, edit, and sell news images after World War II. Between the 1940s and 1960s, Magnum expanded the human-interest story - about the everyday life of ordinary people - to global dimensions while bringing the aesthetic of news pictures into new markets. Its best-known work started as humanitarian aid promotion, travel campaigns, corporate publicity, and advertising. Working with this range of clients, Magnum made photojournalism integral to visual culture. Yet Magnum's photographers could not have done this alone. This book unpacks the collaborative nature of photojournalism as it transpired on a daily basis, focusing on how picture editors, sales agents, spouses, and publishers helped Magnum photographers succeed in their assignments and achieve fame. The Decisive Network concludes in the late 1960s and early 1970s, when, amidst the decline of magazine publishing and the rise of an art market for photography, Magnum turned to photo books and exhibitions to manage its growing picture archives and consolidate its brand. In that moment, Magnum's photojournalists became artists and their assignments turned into oeuvres. Such ideas were necessary publicity, and they also managed to shape discussions about photography for decades. Bridging art history, media studies, cultural history, and the history of communication, this book transforms our understanding of the photographic profession and the global circulation of images in the pre-digital world"--
Download or read book Reframing the Social written by Professor Poe Yu-ze Wan and published by Ashgate Publishing, Ltd.. This book was released on 2013-01-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing extensively on the research findings of natural and social sciences both in America and Europe, Reframing the Social argues for a critical realist and systemist social ontology, designed to shed light on current debates in social theory concerning the relationship of social ontology to practical social research, and the nature of 'the social'. It explores the works of the systems theorist Mario Bunge in comparison with the approach of Niklas Luhmann and critical social systems theorists, to challenge the commonly held view that the systems-based approach is holistic in nature and necessarily downplays the role of human agency. Theoretically sophisticated and investigating the work of a theorist whose work has until now received insufficient attention in Anglo-American thought, this book will be of interest to those working in the field of social theory, as well as scholars concerned with philosophy of social science, the project of analytical sociology, and the nature of the relationship between the natural and social sciences.
Download or read book Brand Valued written by Guy Champniss and published by John Wiley & Sons. This book was released on 2011-08-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Download or read book Business Model You written by Timothy Clark and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their currentpersonal business model Understand the value of their skills in the marketplace anddefine their purpose Articulate a vision for change Create a new personal business model harmonized with thatvision, and most important, test and implement the new model When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.
Download or read book Product Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Download or read book Can NGOs Make a Difference written by Anthony J. Bebbington and published by Zed Books Ltd.. This book was released on 2013-04-04 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can non-governmental organisations contribute to more socially just, alternative forms of development? Or are they destined to work at the margins of dominant development models determined by others? Addressing this question, this book brings together leading international voices from academia, NGOs and the social movements. It provides a comprehensive update to the NGO literature and a range of critical new directions to thinking and acting around the challenge of development alternatives. The book's originality comes from the wide-range of new case-study material it presents, the conceptual approaches it offers for thinking about development alternatives, and the practical suggestions for NGOs. At the heart of this book is the argument that NGOs can and must re-engage with the project of seeking alternative development futures for the world's poorest and more marginal. This will require clearer analysis of the contemporary problems of uneven development, and a clear understanding of the types of alliances NGOs need to construct with other actors in civil society if they are to mount a credible challenge to disempowering processes of economic, social and political development.
Download or read book Humanize written by Jamie Notter and published by Que Publishing. This book was released on 2012 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.
Download or read book Reframing Healthcare A Roadmap for Creating Disruptive Change written by Zeev E. Neuwirth and published by . This book was released on 2019-04-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Zeev Neuwirth wrote Reframing Healthcare for leaders and organizationsinterested in understanding what the disrupters in healthcare are doing and,more to the point, for those who want to be the disrupters rather than thedisrupted.This book is a step-by-step guide for leadership teams that are intent onimproving healthcare at an accelerated pace. It's written for healthcareorganizations that wish to thrive in a customer-centric, community-oriented,value-based healthcare system. This book provides an assessment of themarket forces, mega-trends and reframes that are transforming thehealthcare market, and delivers a replicable and scalable roadmap forcreating better healthcare.
