Download or read book Refining Milestone Mass Communications Theories for the 21st Century written by Ran Wei and published by Routledge. This book was released on 2017-12-22 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Download or read book Advances in Foundational Mass Communication Theories written by Ran Wei and published by Routledge. This book was released on 2018-02-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2022-05-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
Download or read book Mass Communication written by Diwakar Sharma and published by . This book was released on 2004-01-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Economy of Contemporary African Popular Culture written by Kealeboga Aiseng and published by Lexington Books. This book was released on 2024-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.
Download or read book Handbook of Media Psychology written by Grant J. Rich and published by Springer Nature. This book was released on with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health Crises and Media Discourses in Sub Saharan Africa written by Carol Azungi Dralega and published by Springer Nature. This book was released on 2022-05-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book which brings together leading scholars and critical discourses on political, economic, legal, technological, socio-cultural and systemic changes and continuities intersecting media and health crises in Sub-Saharan Africa. The volume extensively discusses COVID-19 but it also covers other epidemics, such as malaria, HIV/AIDS as well as “silent” health crises such as mental health---simmering across the subcontinent. The chapters fill knowledge gaps, highlight innovations, unpack the complexities surrounding the media ecosystem in times of health crises. They explore, among other issues, the politics of public health communication; infodemics; existential threats to media viability; draconian legislations; threats to journalists/journalism; COVID-related entrepreneurship, marginalization, and more. This is a timely resource for academics, advocacy groups, media practitioners and policy makers working on crises and media reporting, not just in Africa but anywhere in the global South.
Download or read book Communication Theory in the 21st Century written by David Demers and published by . This book was released on 2000 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mass Communication Theory Foundations Ferment and Future written by Stanley Baran and published by Cengage Learning. This book was released on 2008-02-21 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Mass Communication Theory Foundations Ferment and Future written by Stanley J. Baran and published by Cengage Learning. This book was released on 2014-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2017-05-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Download or read book Mass Communication Theory written by Baran and published by Wadsworth Publishing Company. This book was released on 2008-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE Publications. This book was released on 1995-07-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.
Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Download or read book Mass Commnunication and Journalism written by Gail Robinson and published by Scientific e-Resources. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, but are (in some form) practiced at most institutions that study mass communication Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. The presented book has been written in view of tremendous changes being marked in almost each and every spheres of life in 21st century ad the role of media has also made a significant change. Its changing role and its perception are being deliberately marked. The book carries out comprehensive analysis of above mentioned facts.
Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by A&C Black. This book was released on 2010-10-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Peyton Paxson succinctly describes the forces deconstructing the establishment media while providing a grounded introduction to mass communication." Bick Treut Communication Studies, Raritan Valley Community College, New Jersey Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a study of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory. The book's presentation addresses the needs of both students and faculty members. It includes helpful pedagogical features at the end of each chapter, containing discussion questions and links to additional online resources. The format of the book allows it to be used in courses that analyze the mass media through social and cultural criticism as well as in courses that emphasize the economic structure of the mass media industry. Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Focused in its approach and comprehensive in its coverage, this is the textbook of choice for mass communication and media studies students.
