Download or read book Redesigning Marketing for Traditional Chinese Medicine Clinics in China written by Dahai Liu (Researcher in management) and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With China's ongoing development, Chinese people have more and higher standards for quality of life and are becoming increasingly concerned about their health. TCM also has a positive image among Chinese people and has received strong support from Chinese medical regulations, resulting in a rapid increase in the number of TCM clinics in China in recent years. As a result, TCM clinics have a lot of room for growth. However, for historical reasons, TCM clinics do not devote enough attention to marketing. TCM clinics are unable to meet the growing demand of Chinese customers for TCM due to a lack of awareness. With such a knowledge gap, TCM clinics' marketing initiatives are becoming increasingly vital. This study summarizes and categorizes TCM clinics and doctors in China to serve as a foundation for future marketing strategies and approaches. Furthermore, previous TCM clinic marketing focused solely on the consumer side and ignored the doctor side. As a result, this paper's marketing strategy and tactics will target both customers and doctors, as well as redesign existing TCM clinic marketing. To begin, this study examines the TCM clinics' business environment and marketing issues in China, concluding that TCM clinics primarily have unclear marketing strategies, simplistic marketing methods, and a lack of marketing organizations. Second, the marketing environment of TCM clinics is examined, with the conclusion that, in terms of political policy, economy, social environment, and technical means, China is presently friendly to the development of TCM clinics, providing fertile ground for marketing. Finally, TCM clinic marketing strategies and tactics are examined in order to identify key market categories and provide five marketing methods in terms of products, services, marketing channels, prices, and promotions. Embracing new technologies, comprehensively constructing digital TCM clinics, and improving accurate digital marketing to consumers and doctors are just a few ways. By revamping the marketing of TCM clinics in China, this study proposes an entire marketing strategy and strategies for TCM clinics. It improves the overall marketing level of TCM clinics, allowing them to run more efficiently. Furthermore, it provides consumers with improved TCM services as well as a better working environment and compensation for TCM doctors.
Download or read book Other Worldly written by Mei Zhan and published by Duke University Press. This book was released on 2009-11-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional Chinese medicine is often portrayed as an enduring system of therapeutic knowledge that has become globalized in recent decades. In Other-Worldly, Mei Zhan argues that the discourses and practices called “traditional Chinese medicine” are made through, rather than prior to, translocal encounters and entanglements. Zhan spent a decade following practitioners, teachers, and advocates of Chinese medicine through clinics, hospitals, schools, and grassroots organizations in Shanghai and the San Francisco Bay Area. Drawing on that ethnographic research, she demonstrates that the everyday practice of Chinese medicine is about much more than writing herbal prescriptions and inserting acupuncture needles. “Traditional Chinese medicine” is also made and remade through efforts to create a preventive medicine for the “proletariat world,” reinvent it for cosmopolitan middle-class aspirations, produce clinical “miracles,” translate knowledge and authority, and negotiate marketing strategies and medical ethics. Whether discussing the presentation of Chinese medicine at a health fair sponsored by a Silicon Valley corporation, or how the inclusion of a traditional Chinese medicine clinic authenticates the “California” appeal of an upscale residential neighborhood in Shanghai, Zhan emphasizes that unexpected encounters and interactions are not anomalies in the structure of Chinese medicine. Instead, they are constitutive of its irreducibly complex and open-ended worlds. Zhan proposes an ethnography of “worlding” as an analytic for engaging and illuminating emergent cultural processes such as those she describes. Rather than taking “cultural difference” as the starting point for anthropological inquiries, this analytic reveals how various terms of difference—for example, “traditional,” “Chinese,” and “medicine”—are invented, negotiated, and deployed translocally. Other-Worldly is a theoretically innovative and ethnographically rich account of the worlding of Chinese medicine.
Download or read book A Traditional Chinese Medicine Wholesale Market in China written by Jingjing Zhou and published by . This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Traditional Chinese Medicine Professionalization and Integration in Hong Kong written by Kara Chan & Dong Dong and published by City University of HK Press. This book was released on 2019-04-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese medicine has a rich history that has only been made more complex by its integration with “Western” biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese medicine, government regulation, and sociology, this collection provides an overview of the challenges and current social context of Chinese medicine that affect students and practitioners of Chinese medicine, health and para-health biomedical professionals, and patients alike. Traditional Chinese Medicine: Professionalization and Integration in Hong Kong is the first book in the Mediated Health Series, which focuses on the effects of media, lifestyle, doctor-patient communication, and the economy on health and aims to help inform medical decisions and enhance the wellbeing of individuals. "This well-researched book provides deep insight into the landscape of traditional Chinese Medicine (CM), focusing on ethnic and esoteric interpretations of “Chinese” and “Western” medicine. The discussion of legitimation and perception, acupuncture, and hybridization and integration of CM provides a unique contribution into the domain. CM academics, enthusiasts, and practitioners will certainly find this book insightful, compelling, and intriguing." – Prof Ian Phau, School of Marketing, Curtin Business School
Download or read book Chinese Medicine and Transnational Transition during the Modern Era written by Md. Nazrul Islam and published by Springer Nature. This book was released on 2021-04-22 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses the transition of Chinese medicine during the modern era, and the development of product and service niches in selected countries: China, Malaysia, Japan and the Philippines. By investigating the major actors behind the transition, it explores in what way and to what extent these actors affect the transition. It argues that the transnational transition of Chinese medicine is caused not only by spontaneous cultural and social factors, i.e. population growth, technological innovation and acculturation, but also by hegemonic political and economic factors such as Western influence, adoption of the philosophy of modern state, and global commodification of indigenous medical specialties.
Download or read book Marketing Strategy for a Traditional Chinese Medicine TCM Clinic in Vancouver written by Qaiser Rashid Janjua and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complementary and Alternative Medicine (CAM) has gained worldwide acceptance in the recent past. Apart from all other modalities of CAM, Traditional Chinese Medicine (TCM) has gained enormous interest globally. TCM has become a mainstream medicine in several underdeveloped countries and is rapidly gaining recognition in developed countries such as in the U.S and especially Canada. British Columbia is the only jurisdiction in North America that officially recognizes TCM. Consequently, the local industry is not only experiencing remarkable growth but is facing serious challenges. This paper analyzes global and local trends in CAM and TCM, derives insights into consumer behaviour from a literature review and develops an effective marketing strategy for the TCM clinic in Vancouver. The paper concludes that in a saturated market it is possible to grow by employing a differentiated marketing strategy.
Download or read book Chinese and Indian Medicine Today written by Md. Nazrul Islam and published by Springer. This book was released on 2017-04-04 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnographic investigation of the scenarios in China and India and finds that modern students and graduates in these countries perceive Asian medicine to be as important as Western medicine. There is a growing tendency to integrate Asian medicine with Western medical thought in the academic curriculum that has led to a gradual decline of Asian medical thought and practices. At the same time, there has been a massive rise in patent drugs, health products and cosmetics being sold under the brand names of Asian medicine or herbal medicine. Most of these drugs and health products do not follow the classical formulas found in the Asian medical texts. The book analyses these texts and concludes that contemporary Asian medicine rarely follows the classical texts, and in fact uses Asian medicine brands to sell Western health products and practices. With a particular focus on the formal and professional sector of Chinese herbal medicine and Indian ayurvedic medicine in urban areas, this book appeals to a broad readership, including undergraduate students and academics as well as non-experts. Md. Nazrul Islam is an Associate Professor in the General Education Office, United International College, Beijing Normal University-Hong Kong Baptist University. He was a Visiting Associate Professor in the School of Population and Public Health, University of British Columbia (2015-16) during which time he completed this book manuscript.
Download or read book Developing strategies for marketing traditional Chinese medicine in New Zealand written by Sang Aijun and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Medicine in Chinese Cultures written by Arthur Kleinman and published by . This book was released on 1974 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Guide to Chinese Medicine on the Internet written by Ka Wai Fan and published by Routledge. This book was released on 2008-10-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Chinese Medicine on the Internet frees readers from having to sift through countless websites to find up-to-date, high quality, reliable information on all types of Chinese medicine. This handy resource provides an introduction to the terms and philosophies of Chinese medicine in addition to an extensive categorized listing of online sites related to Chinese culture and medicine, complete with a brief description of each site’s content. Guidelines are provided for searching, cataloging, and evaluating websites concerned with Chinese medicine, based on the author’s research and personal experience as a practitioner and user of Chinese medicines.
Download or read book Knowledge Sharing in Chinese Hospitals written by Lihong Zhou and published by Springer. This book was released on 2015-01-05 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to identify, understand and qualify barriers to the patient-centred knowledge sharing (KS) in interprofessional practice of Traditional Chinese Medicine (TCM) and Western Medicine (WM) healthcare professionals in Chinese hospitals. This collaboration is particularly crucial and unique to China since, contrary to Western practice, these two types of professionals actually work together complimentary in the same hospital. This study adopted a Grounded Theory approach as the overarching methodology to guide the analysis of the data collected in a single case-study design. A public hospital in central China was selected as the case-study site, at which 49 informants were interviewed by using semi-structured and evolving interview scripts. The research findings point to five categories of KS barriers: contextual influences, hospital management, philosophical divergence, Chinese healthcare education and interprofessional training. Further conceptualising the research findings, it is identified that KS is mostly prevented by philosophical and professional tensions between the two medical communities. Therefore, to improve KS and reduce the effects of the identified barriers, efforts should be made targeted at resolving both types of tensions. The conclusion advocates the establishment of national policies and hospital management strategies aimed at maintaining equality of the two medical communities and putting in place an interprofessional common ground to encourage and facilitate communication and KS.
Download or read book Chinese Medicine Men written by Sherman Cochran and published by Harvard University Press. This book was released on 2006-05-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cochran reconsiders the nature and role of consumer culture in the spread of globalization and illuminates enduring features of the Chinese experience of consumer culture. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the 21st century because they achieved goals that resonate with their successors today.
Download or read book Gathering Medicines written by Judith Farquhar and published by University of Chicago Press. This book was released on 2021-04-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 2000s, the central government of China encouraged all of the nation’s registered minorities to “salvage, sort, synthesize, and elevate” folk medical knowledges in an effort to create local health care systems comparable to the nationally supported institutions of traditional Chinese medicine. Gathering Medicines bears witness to this remarkable moment of knowledge development while sympathetically introducing the myriad therapeutic traditions of southern China. Over a period of six years, Judith Farquhar and Lili Lai worked with seven minority nationality groups in China’s southern mountains, observing how medicines were gathered and local healing systems codified. Gathering Medicines shares their intimate view of how people understand ethnicity, locality, the body, and nature. This ethnography of knowledge diversities in multiethnic China is a testament to the rural wisdom of mountain healers, one that theorizes, from the ground up, the dynamic encounters between formal statist knowledge and the popular authority of the wild.
Download or read book Knowing Practice written by Judith Farquhar and published by Routledge. This book was released on 2018-10-08 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the theory and practice of traditional medicine in modern China. It describes the logic of diagnosis and treatment from the inside perspective of doctors and scholars, and demonstrates how theoretical and textual materials interweave with the practical requirements of the clinic.
Download or read book The Way Forward for Chinese Medicine written by Kevin Chan and published by CRC Press. This book was released on 2001-12-06 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory text aimed at practitioners of Chinese medicine and orthodox medicine, and other interested healthcare professionals, this book focuses on the conditions for which traditional Chinese medicine may be appropriate and its wider use healthcare. The book divides the subject into three sections: key issues in Chinese medicine, special as
Download or read book Study on International Marketing Strategies of Traditional Chinese Medicine Enterprises written by Sun Ying and published by . This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health Care and Traditional Medicine in China 1800 1982 written by S. M. Hillier and published by Routledge. This book was released on 2013-11-05 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1983. Beginning with the period of the early expansion of Western missionary medicine, this account covers the chaotic years of Nationalist rule to the foundations of the People's Republic in 1949. It trances the major influences on health care since then and describes the conflicts of State bureaucracy, Party and medical profession in their attempts to match political objectives in health care to resources available. An outline of the theory of Chinese traditional medicine, together with detailed accounts of acupuncture and plant drugs are also discussed, as are specific features of the health care system, such as population control, medical education, nutrition and psychiatry.
