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Book Marketing cinematogr  fico

Download or read book Marketing cinematogr fico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.

Book The War Has Yet to Begin   La guerra a  n no ha comenzado

Download or read book The War Has Yet to Begin La guerra a n no ha comenzado written by No Country Magazine and published by Rialta Ediciones. This book was released on 2022-06-10 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta edición impresa de la revista No Country Magazine, publicada en ocasión de la documenta fifteen, intenta analizar los dispositivos necrocoloniales del Estado cubano desde perspectivas múltiples. Perspectivas que abarcan, además de la esfera política, la literatura, el cine, el arte y, lo que es mejor, la manera en que todas estas epistemes se entrecruzan con el dictum ideológico. Para esto, esta edición especial bilingüe no solo ha convocado a diez ensayistas del mundo cubano, sino que pone a circular también algunos de los testimonios que mejor explican lo que significó el 11-J en la Isla: su entramado de represión y vejación estatal. No Country Magazine es una revista gestionada en colaboración por los equipos editoriales de las publicaciones independientes Rialta y El Estornudo. Directores: Carlos Aníbal Alonso y Carlos Manuel Álvarez Editor invitado: Carlos A. Aguilera Editores: Ibrahim Hernández Oramas, Tomás E. Pérez, Nils Longueira Borrego y Jesús Adonis Martínez Peña Autores: Carlos A. Aguilera, Hilda Landrove, Celia González, Anaeli Ibarra Cáceres, Grethel Domenech Hernández, Dean Luis Reyes, Yoandy Cabrera, Mailyn Machado, Enrique del Risco, Marie Laure Geoffray, Armando Chaguaceda, Solveig Font, Daniel Triana, Iris Mariño, Abel Lescay y Katherine Bisquet Diseño: Pilar Fernández Melo (FERMELO) Ilustraciones: Camila Lobón Traductores: Fabricio González Neira, LeAnne Russell

Book Elecciones y cambio de   lites en Am  rica Latina  2014 y 2015

Download or read book Elecciones y cambio de lites en Am rica Latina 2014 y 2015 written by Manuel ALCÁNTARA SÁEZ and published by Ediciones Universidad de Salamanca. This book was released on 2016-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen aborda el análisis de los procesos electorales de ámbito presidencial y legislativo celebrados en América Latina en el bienio 2014-2105. Se trata de elecciones celebradas en once países cuyo estudio se desarrolla en igual número de capítulos. Se cubren comicios simultáneos a ambas instancias en Argentina, Bolivia, Brasil, Costa Rica, Guatemala, Panamá y Uruguay. En El Salvador y en Colombia, aunque se celebraron en tiempos distintos, ambos tipos de comicios se consideran en el mismo capítulo; allí, las presidenciales precedieron a las legislativas con un año de diferencia en el primer país y las legislativas antecedieron por tres meses a las presidenciales en el segundo. Se recogen también en capítulos independientes las elecciones únicamente legislativas de México y Venezuela. Si bien el criterio temporal siempre puede calificarse de caprichoso en este caso sigue la preocupación iniciada hace ocho años de dar cumplida cuenta del acontecer electoral en la región, en el ámbito de los dos poderes representativos del Estado por excelencia. En efecto, este volumen da continuidad a anteriores trabajos. El bienio aquí analizado da cabida a un nivel promedio de elecciones presidenciales, si se tiene en cuenta el acumulado en la región desde hace 30 años, por lo cual es representativo del quehacer político latinoamericano. Así, la Tabla 1 recoge las 117 elecciones presidenciales que se han llevado a cabo en la región entre 19861 y 2015 cuyo resultado no fue cuestionado; su media es de cuatro procesos electorales por año y aquí el número de elecciones que se recogen son nueve.

Book Enciclopedia de Ling    stica Hisp  nica

Download or read book Enciclopedia de Ling stica Hisp nica written by Javier Gutiérrez-Rexach and published by Routledge. This book was released on 2016-01-29 with total page 1774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Enciclopedia de Linguistica Hispánica provides comprehensive coverage of the major and subsidiary fields of Spanish linguistics. Entries are extensively cross-referenced and arranged alphabetically within three main sections: Part 1 covers linguistic disciplines, approaches and methodologies. Part 2 brings together the grammar of Spanish, including subsections on phonology, morphology, syntax and semantics. Part 3 brings together the historical, social and geographical factors in the evolution of Spanish. Drawing on the expertise of a wide range of contributors from across the Spanish-speaking world the Enciclopedia de Linguistica Hispánica is an indispensable reference for undergraduate and postgraduate students of Spanish, and for anyone with an academic or professional interest in the Spanish language/Spanish linguistics.

Book L a L L a M a

Download or read book L a L L a M a written by M. Avelina Littlejohn and published by iUniverse. This book was released on 2011-11-11 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: La L l a m a d a contiene material de aspecto social, psicolgico, humanidades y religin que puede ayudar a entender la mente humana y los patrones de comportamientos son acarreadas por vidas y traen una herencia csmica. La curiosidad llev a Adelina, madre latina esposa y estudiante de la Universidad de Wisconsin, quien comienza a tener sueos de desdoblamientos y su espritu viaja a travs del tiempo y en otras dimensiones reapareciendo su primer novio, Hctor. Al despertar ella se encuentra bajo un desosiego de una rara enfermedad. Al ponerse a investigar, ella piensa que est pasando por una transculturacin o depresin, pero dentro de su mal llegan seres de luz o grandes maestros de muchas culturas a protegerla, o ngeles que tomaron sus imgenes y aunque ella los rechaza, ellos le dan informacin que necesita compartir. Adelina est en confl icto con eso porque se confronta con los prejuicios sociales, el bien y el mal, el amor y desamor, la fe y lo escptico. A travs de miles de aos, cada uno ha padecido con un vacio en el alma que est en su centro interno y est conectado con muchos otros centros en el universo, pero tambin hay sombras que le afectan. Busque como llenar su centro a travs de la mstica historia La Llamada identifquese con las experiencias de la narradora y descubra como podr ayudar a su alma. Le sorprender el inmenso amor angelical que le puede llegar inesperadamente de una mano desconocida, preprese a recibirla! Maana podr ser usted el elegido.

Book Pure Space  Spanish Edition

Download or read book Pure Space Spanish Edition written by Elisa Silva and published by Actar D, Inc.. This book was released on 2020-11-24 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book may seem a simple accumulation of twenty-one public space projects in eight Latin American cities. On closer inspection, the presentation of project descriptions, photographs, and annotated drawings reflects a concern to analytically explain the operative aspects at work. The publication is not intended to serve only as a catalogue, guide, or manual on how to produce public space in spontaneous settlements. Rather, it goes beyond the aims of an index of best practices. It is intended, instead, as an empirical base for a critical and theoretical engagement with the problematic of development, social inclusion, public investment, (in)formal settlement, civil society and the public sphere. The publication achieves its final function at this third level, by providing a compelling argument to expand the agency of architects and urban designers and creatively find ways of justifying, financing, and building public spaces in communities —spaces that have a catalytic effectiveness in achieving significant urban and social transformation. This book was awarded by a Graham Foundation Grant and CAF Development Bank of Latin America. FEATURED CASE STUDIES: CONSERVATION 72 Linear parks along the Estero Salado | Guayaquil, Ecuador 80 National Park Babil.nia and Chap.u Mangueira | R.o de Janeiro, Brasil 88 Urban agriculture along the Rimac River | Lima, Peru WASTE MANAGEMENT 96 Moravia Ecological Park | Medellin, Colombia 104 Plaza La Cruz, La Palomera | Caracas, Venezuela RISKMANAGEMENT 112 El Guasmo Beach, floodable park | Guayaquil, Ecuador 120 Safety plazas in Santa Mar.a El Triunfo | Lima, Peru 128 Recovery of the Juan Bobo Creek | Medellin, Colombia INFRASTRUCTURE 136 Northeast metrocable parks Comuna 1, La Popular | Medell.n, Colombia 144 Barrio Las Independencias escalators and walkways | Medellin, Colombia 152 Funicular in Dona Marta | Rio de Janeiro, Brazil 160 Complexo do Alem.o | Rio de Janeiro, Brazil 168 Ecotecnia Urbana Miravalle | Mexico City, Mexico PAVEMENT, PATHS AND THE SPACE SURROUNDING BUILDINGS 176 Pavement, paths and stairs Cerro Santo Doming and Cerro Toro | Valpara.so, Chile 184 Cerro Santa Ana urban rehabilitation | Guayaquil, Ecuador 192 Fernando Botero Library | Medellin, Colombia 200 Moravia Cultural Center | Medellin, Colombia 208 Espa.o Crian.a and community programs | Rio de Janeiro, Brazil 216 Plaza in Villa Tranquila | Buenos Aires, Argentina ACTIVITY 224 Casa Kolacho Comuna 13 | Medellin, Colombia 232 AfroReggae Cultural Center | Rio de Janeiro, Brazil 240 Alto Per. | Lima, Peru 248 El Calvario Puertas Abiertas | Caracas, Venezuela

Book Human Interaction   Emerging Technologies  IHIET 2023   Artificial Intelligence   Future Applications

Download or read book Human Interaction Emerging Technologies IHIET 2023 Artificial Intelligence Future Applications written by Tareq Ahram and Redha Taiar and published by AHFE International. This book was released on 2023-08-22 with total page 1007 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 10th International Conference on Human Interaction and Emerging Technologies, IHIET 2023, August 22-24, 2023, Université Côte d'Azur, Nice, France.

Book Manual para el desarrollo de ferrocarriles urbanos

Download or read book Manual para el desarrollo de ferrocarriles urbanos written by Daniel Pulido and published by World Bank Publications. This book was released on 2020-11-09 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nivel global, ciudades buscan desarrollar soluciones de transporte asequibles, ecológicas y socialmente responsables que puedan satisfacer las necesidades de conectividad de las crecientes poblaciones metropolitanas y respaldar el futuro desarrollo económico y urbano. Cuando los sistemas ferroviarios urbanos se planifican e implementan adecuadamente como parte de una red de transporte público más amplia, éstis pueden brindar vías rápidas de movilidad y acceso vital a los centros urbanos desde la periferias. Los servicios ferroviarios urbanos de alto rendimiento, cuando se abordan cuidadosamente en el contexto de un proyecto de desarrollo, pueden ayudar a mejorar la calidad de vida de los ciudadanos brindándoles acceso a oportunidades laborales y servicios esenciales, tanto del entorno urbano inmediato como de comunidades vecinas. Este manual sintetiza y difunde conocimientos sobre planificación, implementación y operación de los proyectos ferroviarios urbanos para: i) destacar la necesidad de realizar estudios tempranos y planificar los proyectos, ii) contribuir a que los proyectos sean más sostenibles (desde el punto de vista económico, social y ambiental); iii) mejorar los beneficios socioeconómicos de los usuarios y el acceso de estos a distintas oportunidades; iv) maximizar el valor de la participación privada, cuando corresponda, y v) fortalecer la capacidad de las instituciones encargadas de la gestión e implementación de los proyectos. Se ofrece experiencia para lidiar con los desafíos técnicos, institucionales y financieros a los que se enfrentan los tomadores de decisiones de proyectos ferroviarios urbanos. Se reúnen los conocimientos especializados del personal del Banco Mundial y el aporte de numerosos especialistas para sintetizar buenas prácticas y recomendaciones basadas en experiencia global que no responden a intereses comerciales, financieros ni políticos, entre otros. El material presentado tiene como objetivo servir de guía imparcial para maximizar el impacto y afrontar los desafíos que conllevan los sistemas ferroviarios urbanos en las ciudades de países desarrollados y en desarrollo. No se brinda un enfoque único, sino que se reconocen las complejidades y los distintos contextos existentes cuando se aborda un proyecto de desarrollo ferroviario urbano; de ese modo, se apoya a las autoridades a prepararse para formular las preguntas adecuadas, analizar las cuestiones clave, llevar a cabo los estudios necesarios, aplicar las herramientas apropiadas y aprender de las buenas prácticas internacionales, todo ello en el oportuno momento del proceso de desarrollo del proyecto.

Book Guide to Foreign and International Legal Citations

Download or read book Guide to Foreign and International Legal Citations written by and published by . This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Formerly known as the International Citation Manual"--p. xv.

Book Annual Report

    Book Details:
  • Author : Inter-American Institute for Global Change Research
  • Publisher :
  • Release : 1997
  • ISBN :
  • Pages : 112 pages

Download or read book Annual Report written by Inter-American Institute for Global Change Research and published by . This book was released on 1997 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book

    Book Details:
  • Author :
  • Publisher :
  • Release : 1991
  • ISBN :
  • Pages : 516 pages

Download or read book written by and published by . This book was released on 1991 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book ChileGlobal Seminars UK 2013 2014

Download or read book ChileGlobal Seminars UK 2013 2014 written by Bernardita Devilat and published by Lulu.com. This book was released on 2014-12 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the presentations given at the ChileGlobal Seminars UK since its creation in 2013 until 2014 in London. ChileGlobal Seminars UK is a series of seminars organised by Chileans studying and/or working in the UK with the support of ChileGlobal and the Embassy of Chile. The aim of these seminars is to discuss, disseminate and share what is being researched about Chile in the United Kingdom and the impact of this for the country. The seminars are organised with the collaboration of the Chilean Societies of UCL, LSE and Manchester universities, the SEARCH Society and Red ICE.

Book Memoria S

    Book Details:
  • Author : Congreso Panamericano de Ferrocarriles
  • Publisher :
  • Release : 1929
  • ISBN :
  • Pages : 706 pages

Download or read book Memoria S written by Congreso Panamericano de Ferrocarriles and published by . This book was released on 1929 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Markets  Minds  and Money

Download or read book Markets Minds and Money written by Miguel Urquiola and published by Harvard University Press. This book was released on 2020-04-14 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A colorful history of US research universities, and a market-based theory of their global success. American education has its share of problems, but it excels in at least one area: university-based research. That’s why American universities have produced more Nobel Prize winners than those of the next twenty-nine countries combined. Economist Miguel Urquiola argues that the principal source of this triumph is a free-market approach to higher education. Until the late nineteenth century, research at American universities was largely an afterthought, suffering for the same reason that it now prospers: the free market permits institutional self-rule. Most universities exploited that flexibility to provide what well-heeled families and church benefactors wanted. They taught denominationally appropriate materials and produced the next generation of regional elites, no matter the students’—or their instructors’—competence. These schools were nothing like the German universities that led the world in research and advanced training. The American system only began to shift when certain universities, free to change their business model, realized there was demand in the industrial economy for students who were taught by experts and sorted by talent rather than breeding. Cornell and Johns Hopkins led the way, followed by Harvard, Columbia, and a few dozen others that remain centers of research. By the 1920s the United States was well on its way to producing the best university research. Free markets are not the solution for all educational problems. Urquiola explains why they are less successful at the primary and secondary level, areas in which the United States often lags. But the entrepreneurial spirit has certainly been the key to American leadership in the research sector that is so crucial to economic success.

Book Option B

Download or read book Option B written by Sheryl Sandberg and published by Knopf. This book was released on 2017-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • From authors of Lean In and Originals: a powerful, inspiring, and practical book about building resilience and moving forward after life’s inevitable setbacks After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. “I was in ‘the void,’” she writes, “a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe.” Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build. Option B combines Sheryl’s personal insights with Adam’s eye-opening research on finding strength in the face of adversity. Beginning with the gut-wrenching moment when she finds her husband, Dave Goldberg, collapsed on a gym floor, Sheryl opens up her heart—and her journal—to describe the acute grief and isolation she felt in the wake of his death. But Option B goes beyond Sheryl’s loss to explore how a broad range of people have overcome hardships including illness, job loss, sexual assault, natural disasters, and the violence of war. Their stories reveal the capacity of the human spirit to persevere . . . and to rediscover joy. Resilience comes from deep within us and from support outside us. Even after the most devastating events, it is possible to grow by finding deeper meaning and gaining greater appreciation in our lives. Option B illuminates how to help others in crisis, develop compassion for ourselves, raise strong children, and create resilient families, communities, and workplaces. Many of these lessons can be applied to everyday struggles, allowing us to brave whatever lies ahead. Two weeks after losing her husband, Sheryl was preparing for a father-child activity. “I want Dave,” she cried. Her friend replied, “Option A is not available,” and then promised to help her make the most of Option B. We all live some form of Option B. This book will help us all make the most of it.

Book Specimens of American Annuals  Directories  Reports  Etc

Download or read book Specimens of American Annuals Directories Reports Etc written by and published by . This book was released on 1872 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Espaces int  rieurs

Download or read book Espaces int rieurs written by Rosa M.. Creixell and published by Edicions Universitat Barcelona. This book was released on 2007 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: