Download or read book Redes sociales en una semana written by Editorial Planeta S.A.U. and published by Grupo Planeta Spain. This book was released on 2011-03-22 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las redes sociales han revolucionado el ámbito de las relaciones humanas pero también el de la gestión empresarial y del marketing. Entender para qué sirven, qué necesidad tiene de estar en cada una de ellas y qué provecho puede sacar de su presencia ahí, es importante. Pero también es vital entender sus normas y usos, para poder controlar su imagen y reputación dentro del universo online. Un libro que le da las claves para moverse con soltura por Facebook o Twitter, hacer Networking en LinkedIn, colgar videos en YouTube o escribir su propio blog. También le ayudará si lo que busca es posicionar su marca o negocio dentro de las redes sociales. ¡Y todo en sólo una semana!

Download or read book Social Media Impacts on Conflict and Democracy written by Lisa Schirch and published by Routledge. This book was released on 2021-04-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media technology is having a dramatic impact on social and political dynamics around the world. The contributors to this book document and illustrate this "techtonic" shift on violent conflict and democratic processes. They present vivid examples and case studies from countries in Africa, South and Southeast Asia, Latin America as well as Northern Ireland. Each author maps an array of peacebuilding solutions to social media threats, including coordinated action by civil society, governments and tech companies to protect human minds, relationships and institutions. Solutions presented include inoculating society with a new digital literacy agenda, designing technology for positive social impacts, and regulating technology to prohibit the worst behaviours. A must-read both for political scientists and policymakers trying to understand the impact of social media, and media studies scholars looking for a global perspective.

Download or read book Navigating Hyperspace written by Peter Lah and published by Wipf and Stock Publishers. This book was released on 2021-12-10 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like a hurricane that exposes the underlying bedrock--and an occasional hidden treasure--by washing away the accumulated grains of sand, the pandemic blew away the accumulated certainties and securities of the globally connected, digitized society. Suddenly, nothing can be taken for granted: visiting ailing relatives, shopping--or going to church. The internet and, particularly, social networking sites have become the indispensable infrastructure holding our sociability together. The global companies of the digital economy profited handsomely. How about the users of their services? This volume explores how priests inhabit the digital environment of social networking sites, specifically Facebook. The authors looked at how they present themselves, what they publish, and how people engage with this content. The context of the pandemic suggested that we should also examine how digital technology and social media are being used for purposes of priestly ministry. Our hope is that these analyses and considerations will help not just priests but every person at becoming proficient not only in things virtual but also in practicing virtue.

Download or read book Planificaci n Espont nea written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing cinematogr fico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.

Download or read book The Politics of Technology in Latin America Volume 2 written by David Ramírez Plascencia and published by Routledge. This book was released on 2020-12-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the hyper-mediatization of Latin America from the citizen’s perspective, considering the social impact and how people embrace information technologies to improve their living conditions, engage in political issues and the role of digital journalism in promoting democratic values in Latin America. The book is divided into three parts: ‘Digital Media and Daily Life in Latin America’ explores cases related to the integration of digital media such as mobile devices, social platforms and, even, drones to diverse commercial, private and social activities. ‘Information technologies and civic engagement’ gives special attention to the new political practices triggered by the irruption of smartphones and platforms, especially inside organizations and social movements in Latin America. ‘Journalism and Media Integrity in the Age of Post-truth’ centers on the study of digital journalism and the new media landscape, and related issues like precarization of labor conditions and the crisis of reliability in media. This second volume in a two volume set will be important reading for scholars and students of social use of digital media in Latin America, civic engagement, and the connections between politics, journalism and technology.

Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Download or read book Fashion Communication in the Digital Age written by Nadzeya Sabatini and published by Springer Nature. This book was released on 2023-08-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.

Download or read book Fast Politics written by Laura Pérez Rastrilla and published by Springer Nature. This book was released on 2023-10-17 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages. Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all. The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain. The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium.

Download or read book El ministerio del cuidado congregacional Gu a para la implementaci n written by Karen Lampe and published by Abingdon Press. This book was released on 2024-01-17 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aprenda a desarrollar, implementar y sostener un ministerio de cuidado congregacional en su iglesia, sin importar el tamaño, su forma o a la denominación a la cual pertenezca. Los pastores y líderes de la iglesia realmente quieren cuidar a las personas en sus congregaciones y comunidades. No obstante, ellos no pueden cuidar a una iglesia por sí solos. Además, la mayoría del liderato laico no tiene la capacitación requerida para ejercer este ministerio de cuidado. El Ministerio del Cuidado Congregacional es un modelo del cuidado de persona a persona, el cual su efectividad ha sido comprobada en iglesias pequeñas y grandes en los EE. UU. Es un ministerio centrado en el servicio del laicado. Estos líderes reciben una capacitación rigurosa, y luego son comisionados para servir como ministros del cuidado congregacional (MCC), para brindar el cuidado en sus congregaciones y comunidades extendidas. Este notable enfoque del cuidado congregacional fue primeramente desarrollado, por la autora, Karen Lampe, junto con su equipo, en la Iglesia Metodista Unida de la Resurrección, en Kansas City. El mismo ha sido probado, refinado y fortalecido, y ahora se está adaptando a todo tipo de contextos congregacionales. Una de las primeras adaptadoras de este modelo fue la coautora, Melissa Gepford, quien desarrolló un Ministerio del Cuidado Congregacional en su iglesia rural. Juntas han creado esta guía, inmensamente práctica, para cualquier pastor/pastora o líder que busque desarrollar un Ministerio del Cuidado Congregacional. Este libro presenta el modelo de ministerio, y explica los cinco pasos esenciales que establecen el fundamento para el ministerio. Es extremadamente práctico, lleno de listas de verificación y otras herramientas para ayudar a los pastores y a otros líderes a comprender (y explicar) esta forma de brindar el cuidado congregacional. El libro también incluye una sección enfocada en el componente vital de este ministerio: el ministro/la ministra del cuidado congregacional, o el/la MCC. Esta sección describe completamente las características de los MCC, tales como: reclutar personas para este ministerio; cómo discernir quiénes son los candidatos idóneos para el ministerio, y cómo llevar a cabo la capacitación de los MCC durante un período de varias semanas. Detalla, además, información importante que los MCC deben saber y los comportamientos y hábitos que deben practicar para ser efectivos en el desempeño del ministerio. Learn to build, launch, and sustain a congregational care ministry in your church–no matter the size, type, or denomination. Pastors and church leaders genuinely want to care for people in their congregations and communities. But pastors cannot care for an entire church, and most laypersons don't have the training to do it. The Caring Congregation Ministry is a model for person-to-person care that's been proven to work in small and large churches across the U.S. It is a laity-centered ministry, where laypersons receive rigorous training and then are commissioned to serve as Congregational Care Ministers, caring for others in their own congregation and their extended community. This remarkable approach to congregational care was first developed by author Karen Lampe and her team at The United Methodist Church of the Resurrection in Kansas City. It has been tested, refined, and strengthened, and is now being adapted in all sorts of congregational settings. One early adapter was co-author Melissa Gepford, who launched a Caring Congregation Ministry in her own rural church. Together, they have created this immensely practical guide for any pastor or leader seeking to create a congregational care ministry. This book introduces the ministry model and explains the Five Essentials that form the ministry's foundation. It is extremely practical, full of checklists and other tools to help pastors and other leaders understand (and explain) this way of providing congregational care. The book also includes a section focused on the crucial component of this ministry–the Congregational Care Minister, or CCM. This section fully describes the characteristics of CCMs, how to recruit people to this ministry, how to discern if candidates are a good fit, and how to conduct the CCM training over a multi-week period. It details the critical information CCMs must know, and the behaviors and habits they must practice in order to be effective.

Download or read book Es el destino peque a written by Lidia Marín and published by Lulu.com. This book was released on 2014-03-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hay situaciones, que están destinadas a pasar. No puedes esconderte del destino, porque este siempre te encuentra. Puede un amor del pasado, volver y desmoronarte toda tu vida, en una sola décima de segundo. Dónde hubo fuego... ¿Quedan cenizas? No esperes más, sumérgete en el mundo de Emma y vive sus aventuras.

Download or read book Edexcel International GCSE Spanish Student Book Second Edition written by Simon Barefoot and published by Hodder Education. This book was released on 2017-09-03 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Student Book provides a grammar-led approach with extensive exam preparation to develop independent, culturally aware students of German, ready for the exam. This book is endorsed by Cambridge International Examinations for the latest IGCSE® (0525) and International Level 1/Level 2 Certificate (0677) syllabuses. Extensive use of German reflects the style of the exams and, with specific advice and practice, it helps students use the acquired skills to their best ability. Topics on German-speaking cultures are integrated throughout to ensure students gain the cultural awareness that is at the heart of this qualification. - Develop students' ability to use German effectively - Stretch and challenge students to achieve their best grades - Ensure the progression required for further study at A-level or equivalent - Provide insight and encourage a positive attitude towards other cultures The book provides up-to-date content following a clear sequencing of topics designed specifically for teaching German at this level. It is designed to develop spontaneous, confident linguists who are able to progress to further study of German. - Teacher Resource + Audio-CDs (ISBN 9781471833076) includes all recordings and transcripts together with detailed guidance, editable vocabulary lists, cultural PowerPoints and interactive quizzes - Grammar Workbook (ISBN 9781471833182) Vocabulary is also available online at Vocab Express, an interactive learning application Visit www.vocabexpress.co.uk/hodder for more information.

Download or read book Valkirie written by Gabriel GARIBAY and published by Trafford Publishing. This book was released on 2014-06-20 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: VALKIRIE narra la historia de México durante los últimos dos sexenios dominados por la cruenta guerra contra los carteles del narcotráfico y sus conecciones con importantes políticos, empresarios y corporaciones globales. Vivian camina dentro de una nube púrpura luego de la destrucción de México, entre muertos que no saben que lo están. Es una novela compuesta en capítulos que representan cabezas degolladas, manos mochadas, corazones arrancados. Como dice ella, "me lo dictaron las voces de los desaparecidos que por ahí están". Y es la reacción de las mujeres que cuando se les mete algo en la cabeza, nadie las puede parar. VALKIRIE es un oscuro viaje, un trance, con una mirada profunda, seria, pero también magnética, en otra dimensión, en donde se planea el asesinato de un presidente...o dos. VALKIRIE tells the story of contemporary Mexico ́s history, specially through the last twelve years dominated by an erratic and strange drug war against the cartels and its connections with important politicians, business men and global corporations. Vivian walks inside a purple cloud after Mexico ceased to exist, walking among mexicans who doesn ́t know they are already dead. Its a novel composed in chapters that represent heads, hands, legs and hearts dismembered. VALKIRIE may be a fiction but its well documented in reality. As Vivian, one of its characters, says, "it ́s written by the voices unheard, by the lost ones, the dissapeared: the testimony of the dead that still walk around us". VALKIRIE its a trip, a trance, a dark tour de force inside the mind of a girl induced by a new and powerful illegal drug in a plot that has to do with the attempt to kill the president...or two.

Download or read book Visi n Cumplida written by Juan Lajarin Cano and published by Circulo Rojo . This book was released on 2021-06-16 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Te cuesta llevar a cabo tus estrategias y gestionar el caos organizativo? ¿Tienes la sensación de no controlar tu proyecto de organización en el día a día? ¿Te gustaría ganar consciencia, enfoque y claridad en tu liderazgo? ¿Te gustaría vivir tu vida personal y profesional de forma más libre? A todas estas cuestiones te doy respuesta en este libro. Este libro es para todos aquellos que buscan dejar de ser empujados por una inercia que no controlan, y con ello tomar las riendas de sus visiones, para llevarlas al campo de la acción. Es para todos aquellos que buscan la libertad, la coherencia y la presencia en la gestión. Es para todos aquellos que quieren abrir definitivamente su vida y sus organizaciones a una nueva forma de percibir, de pensar, de sentir, de hacer y de ser. Una nueva forma de liderar más consciente, más organizada, más constante en su esfuerzo, más enfocada, más saludable, y al final, más rentable. Menos estresada y sufrida. En este libro te propongo el Modelo Ejecutivo de Liderazgo, el primer modelo diseñado desde el conocimiento neuropsicológico de la inteligencia ejecutiva y sus funciones. En este libro te desvelo las claves para entender la parte ejecutiva de la inteligencia humana, y el cómo aplicarlo al día a día de liderar. Porque necesitamos un conjunto de competencias nuevas, que nos ayuden a dirigir la inteligencia en todas sus funciones: desde la percepción, hasta el paso a la acción. Doce funciones para liderar un futuro mejor. Visión Cumplida es para todas aquellas personas que desean transformar la inteligencia de sus organizaciones, y convertirlas en sistemas que evolucionan y se preadaptan a las necesidades de su contexto interno y externo actuales y futuros. La inteligencia de los líderes nunca antes se ha enfrentado a una complejidad, volatilidad y multiplicidad de opciones de pensamiento y acción como las actuales. Y, en medio de todo esto, tiene un gran reto: construir y seguir una visión mejor. Solo construyendo mejores visiones, y moviéndonos hacia ellas, conseguiremos evolución. Este fue siempre el fin último de la inteligencia.

Download or read book Ni os y j venes ante las redes y pantallas written by Ma. Amor Pérez Rodríguez and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los niños y jóvenes crecen rodeados de los medios y las tecnologías, de pantallas a través de las cuales cuentan y muestran su vida y miran la de otros. Los docentes deben asumir, como parte de su responsabilidad profesional, el dominio de la competencia mediática para poder implementar estrategias didácticas y recursos pedagógicos adecuados al desarrollo tecnológico y mediático más actual. La educación en medios sigue siendo algo anecdótico o instrumental. Plantear cómo funcionan sus lenguajes, cómo se producen sus mensajes, la retórica y técnicas que emplean para construir el significado, de qué manera seleccionan y manipulan la información y la comunicación, puede contribuir a disminuir su autoridad y su consideración de mitos y a fomentar la conciencia crítica ante ellos.

Download or read book Strange Waters written by Mark Grant and published by Audiolego. This book was released on 2019-07-04 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a co-founder of a two-men business has it’s pros and cons. However the cold waters of self-employment do not fit everyone. The book is equipped with the audio tracks. The address of the home page of the book on the Internet, where audio files are available for listening and downloading, is listed at the beginning of the book on the copyright page.