Download or read book Recruiting Youth in the College Market Current Practices and Future Policy Options written by and published by . This book was released on 2003 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military recruiting has become more difficult in recent years. For the first time in two decades the services failed to meet their recruiting targets for fiscal year (FY) 1999. While the unusually strong labor market of the 1990s undoubtedly played some role in recent recruiting difficulties, another long-term demographic trend is likely to also contribute to recruiting woes: the large growth in college attendance in recent years. Traditionally, the services have targeted the recruitment of those youth who have no immediate plans to attend college. However, because high-quality youth are increasingly likely to choose to attend college right after high school, the services may benefit from considering whether they could target this group. The services might be able to significantly expand their pool of potential recruits by adopting policies that target youth who plan to go to college or who actually do go to college immediately following high school. We call this group youth in the college market.
Download or read book Recruiting Youth in the College Market written by M. Rebecca Kilburn and published by Minnesota Historical Society. This book was released on 2003 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can military service be made more compatible with college plans instead of being perceived as an alternative to college? These essays examine trends in high school seniors' intentions to enlist or to attend college and compare civilian and military education programs. Youth with interest in the military are likely to see themselves as two-year college material, so offering a stipend, higher pay, or other means of offsetting the cost of attending school may be an effective recruiting strategy with this group.
Download or read book Policy Options for Military Recruiting in the College Market Results from a National Survey written by and published by . This book was released on 2004 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. While existing policies, such as the Montgomery GI Bill, that are targeted to the recruitment of the college market are likely to continue to have an effect, new policies must be developed to successfully penetrate this market and expand the supply of high-quality recruits. Indeed, the services have begun to develop programs, such as the Army's "College First" program, which allows youth to attend college prior to entry into the military and receive a college benefit provided by the military. To be fully engaged in the college market, the services may need to fine-tune these programs to enhance their effectiveness and will require a variety of programs tailored to reach different segments of the market such as college dropouts and college-bound high school youth.
Download or read book Policy Options for Military Recruiting in the College Market written by Beth J. Asch and published by . This book was released on 2004 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. Existing policies targeted toward the college market are likely to continue to be effective, but new policies must be developed to successfully penetrate this market further. This monograph reports on a research project that developed and implemented a national survey of college youth and analyzed the results. The survey offered respondents a series of hypothetical programs that would allow enlistees to attend college before accession into the military, and they were asked to rate their level of enlistment interest under each program. A $65,000 college loan repayment program as part of a "college-before-accession" program had the largest effect on college market youth's probability of expressing a positive propensity to enlist, producing an increase in probability of over 50 percent. The survey also provides corroborating evidence on the importance of college dropouts as a source of high-quality recruits. Allowing college dropouts to enlist directly without first returning to college was associated with a stronger stated enlistment interest. In addition to programs such as loan repayment as part of a "college-before-accession" program, the authors conclude that if the services are to be successful in the college market, they must have in place an appropriate management infrastructure-such as incentive mechanisms for recruiters and an advertising campaign that supports recruiters' efforts.
Download or read book Attracting College bound Youth Into the Military written by Beth J. Asch and published by Minnesota Historical Society. This book was released on 1999 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: One popular program, the Montgomery GI Bill, enrolls large numbers of individuals, but the vast majority of service members use their benefits after separating from service. Thus, the military does not receive the benefits of a more educated and productive workforce, unless the individuals subsequently join a reserve component. The authors suggest the Department of Defense should consider nontraditional policy options to enhance recruitment of college-bound youth. Recruiters could target more thoroughly students on two-year college campuses, or dropouts from two- or four-year colleges. Options for obtaining some college before military service could be expanded by allowing high school seniors to first attend college, paid for by the military, and then enlist. Or the student might serve in a reserve component while in college and then enter an active component after college.
Download or read book Reserve Recruiting and the College Market written by Beth J. Asch and published by Minnesota Historical Society. This book was released on 2005 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of the active and reserve components in meeting their national defense missions is contingent on their ability to attract and retain high-quality personnel. Recruiting for the active components has become more challenging as the proportion of high school graduates seeking to attend college directly after high school has increased. Studies of active duty recruiting find that potential high-quality recruits view military service as a substitute for college attendance, not a complement. In an effort to make military service more complementary with college attendance, the active components have enhanced existing educational benefit programs and experimented with new enlistment programs in which enlistees attend college first and serve on active duty second. How the heightened interest in college attendance among American youth has impacted reserve recruiting is less clear. In general, reservists can and do attend college while serving in the Reserves. Some potential recruits, however, may wish to pursue college more intensively than is permitted by a reserve career, especially when one considers the increasing likelihood that a reservist's academic studies will be interrupted by activation. The RAND Corporation was asked to assess whether new programs, such as those offered by some active components, would help the reserve components meet their current and future recruiting goals with respect to high-quality non-prior and prior service recruits. The findings of this project, entitled "Reserve Recruiting and the College Market," are reported in this document. The report is intended to inform policy makers and should be of interest to researchers and policy analysts concerned with military recruiting.
Download or read book Hitting the Books Before Military Service written by and published by . This book was released on 2004 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Guide to Student Recruitment Marketing written by Virginia Carter Smith and published by Council for Advancement &. This book was released on 1986-01-01 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit adults and others; using personal approaches in recruitment programs; involving students and alumni to recruit students; communicating effectively through publications; creating memorable film and slide shows; and building audience awareness through advertising. Specific topics include: reaching unenrolled applicants and students who have never graduated; a management vs. sales model; using research to help the marketing program succeed; research that helps students choose the right college; comparing face-to-face, mail, and telephone surveys; taking classes to shopping centers; recruiting two-year college graduates; increasing the school's applicant pool; a campus visit for students; communicating through catalogs; test for clear writing; a college audiovisual show; the importance of the soundtrack to a college slide show; and knowing the institution and the market before advertising. (SW)
Download or read book Recruitment of College Bound Youth Through Use of the ACT Assessment File written by Ray A. Zimmerman and published by . This book was released on 1985 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research was to determine the feasibility of using the American College Testing (ACT) assessment file for recruiting college- bound young people by employing a market segmentation approach coupled with a personalized approach to information dissemination. Two exploratory studies were conducted to examine the utility of telephone interviews and mail campaigns in stimulating interest among high school seniors and recent graduates in foreign language training at the Defense Language Institute (DLI). The treatment group for each study consisted of individuals who had studied a foreign language for three or more years. Both the telephone and mailout approaches are very effective in attracting individuals from the target segment of the college-bound market. The telephone approach is more efficient than the mailout approach in generating enlistments, but also more costly. In addition to foreign language background, interest in studying abroad may be used as a criterion in selecting names from ACT if individuals are to be contacted by telephone.
Download or read book Meat Market written by Bruce Feldman and published by ESPN. This book was released on 2008-10-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most insightful books ever written about college football." - The New York Times "Easily among the best sports books of the new millennium." - Paul Finebaum, columnist and radio host In this unprecedented look at college football’s secret season, Bruce Feldman rips the cover off the game’s frenzied pursuit of raw talent, taking you deep inside the SEC war room of recruiting legend Ed Orgeron,the combustible Cajun who helped build national championship teams at the University of Miami and at USC. In a stunning, blow-by-blow account of the year leading up to National Signing Day 2007, the award-winning journalist shadows Orgeron and his Ole Miss assistants as they set about hunting high school students, pleading, plotting, and inventing ways to lure them to their sleepy Oxford campus. Packed with candid confessions and outrageous off-the-field action, Meat Market makes what happens on the field seem almost tame by comparison.
Download or read book Market Segmentation as a Technique for Improved Student Recruitment at Church related Colleges written by Edward Franklin Stevens and published by . This book was released on 1983 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Hope and College written by Alex Posecznick and published by Cornell University Press. This book was released on 2017-04-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League and highly ranked liberal arts colleges and the rest falling naturally into their rightful places. Admission to selective institutions, where extremely fine distinctions are made, is characterized by heated public debates about whether standardized exams, high school transcripts, essays, recommendation letters, or interviews best indicate which prospective students are "worthy." And then there is college for everyone else. But what goes into less-selective college admissions in an era when everyone feels compelled to go, regardless of preparation or life goals? "Ravenwood College," where Alex Posecznick spent a year doing ethnographic research, was a small, private, nonprofit institution dedicated to social justice and serving traditionally underprepared students from underrepresented minority groups. To survive in the higher education marketplace, the college had to operate like a business and negotiate complex categories of merit while painting a hopeful picture of the future for its applicants. Selling Hope and College is a snapshot of a particular type of institution as it goes about the business of producing itself and justifying its place in the market. Admissions staff members were burdened by low enrollments and worked tirelessly to fill empty seats, even as they held on to the institution’s special spirit. Posecznick documents what it takes to keep a "mediocre" institution open and running, and the struggles, tensions, and battles that members of the community tangle with daily as they carefully walk the line between empowering marginalized students and exploiting them.
Download or read book Marketing Techniques and Recruiting Effectiveness at a Public Community College written by Andrea Keller and published by . This book was released on 2012 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this study was to determine what recruiting strategies are effective in recruiting students to higher education. Because the staff sizes of the marketing and admissions departments at this particular institution are both very small, they need to work together to determine the best methods for reaching out to potential students and thus positively impacting future enrollment. The results of this study will aid both departments as they make short and long-term plans in regards to budget, travel and staff responsibilities all the while working with limited resources. Literature was reviewed focusing on four primary concepts: the Millenial generation, the role of the marketing department, the social media phenomenon and the materials used during the admissions/recruiting process. Jerome McCarthy's 4Ps paradigm for marketing was applied. Self-reported data was obtained from the institution studied."[taken from abstract].
Download or read book The Student Athlete s Guide to Getting Recruited written by Stewart Brown and published by SuperCollege. This book was released on 2016 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating that there is a spot for everyone, this completely revised recruitment manual is a go-to guide for all high school students that dream of participating in college athletics. It addresses not only how to get recruited by top colleges and universities but also how to excel academically in both high school and college to ensure a successful career as a student-athlete. Offering insider information, this guidebook for getting scholarship money also provides tips for understanding the complicated NCAA recruiting rules, information on what colleges really want from athletes in their programs, and techniques for developing individual skills to transition successfully from high school to college athletics. Candid and insightful input from college athletics experts, college and high school counselors, and athletic trainers helps athletes achieve success in many areas of their life--including training, nutrition, and time management--catapulting these students beyond their peers both on and off the field.
Download or read book An Annotated Bibliography of Recruiting Research Conducted in the U S Armed Services and in Foreign Services written by Lisa M. Penney and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities."--DTIC.
Download or read book Recruit or Die written by Chris Resto and published by Penguin. This book was released on 2007-08-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guerrilla guide to getting the best college graduates to work for you—without spending like Microsoft, McKinsey, and Goldman Sachs Recruit or Die is the first practical guide to the entry-level recruiting game—which is very different from other kinds of recruiting and vitally important to every company, large or small. Traditionally, only large and powerful companies recruit on college campuses, scooping up the best and brightest. But small and young companies can also get top graduates—without a Wall Street budget—if they learn the secrets of America’s top recruiters. The key is understanding today’s college students: They aren’t just looking for money and perks. More important, they are looking for opportunities to stand out, move around quickly, and rack up cool experiences and achievements. Any employer can compete with the big companies on these intangibles. The authors share dozens of anecdotes and research on more than one thousand students that show how successful recruiters work their magic—and how unsuccessful recruiters blow it. They offer practical strategies and advice in each chapter, along with case studies. Based on their experience working with hot recruits and the elite companies that pursue them, the authors show how any company can conquer the campus.
Download or read book Recruiting with Social Media written by Clinton R. Lanier and published by W1c. This book was released on 2012-04-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is the most powerful communication and marketing tool since the television. It has completely revolutionized the way organizations and consumers interact. It has also created new expectations in those consumers. While many organizations, brands and businesses have been quick to integrate social media into their marketing strategies, universities-and especially university admission recruiters-have had few resources specific to them, their mission or their unique circumstances. Drawn from the author's experience as the director of social media for a research university, this book supports college admission recruiting officials as they try to understand how to apply new methods of communication and marketing (specifically, social media platforms) to very old and traditional methods of recruiting. The author first introduces basic and then more advanced concepts of social media marketing, defines and describes the various social media platforms, and then takes readers through step-by-step in setting up and using the most important platforms to social media marketing efforts supporting college recruiting. The author also discusses the importance of social media, and provides information about where to find potential students online, what they are talking about, and how the recruiting counselor can help those students make the best choices when picking a college. Finally, the author walks the readers through the important steps in creating a full strategy to support their recruiting efforts.
