Download or read book A Readership Survey Assessing the Effects and Influences of a Newspaper Accountability Program written by James M. Bernstein and published by . This book was released on 1982 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Download or read book Research Methodology written by Rajendar Kumar and published by APH Publishing. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research written by S.L. Gupta and published by Excel Books India. This book was released on 2004-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Download or read book Whose News written by Ammu Joseph and published by SAGE. This book was released on 2006-08-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whose News?: The Media and Women's Issues (1994) quickly became an international classic which was widely used. The decade that has passed since its publication has witnessed dramatic developments in the media environment across the world. As a consequence, the coverage of gender issues in the media today has to be viewed and evaluated against the background of globalisation in general and media globalisation in particular.
Download or read book Women Men and News written by Paula Poindexter and published by Routledge. This book was released on 2010-12-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-authored scholarly volume explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, historically and currently, how they use technology to access their news, and how today’s news pertains to and is used by women. The volume also addresses diversity issues among women’s use of news, considering racial, ethnic, international and feminist perspectives. The volume is intended to help readers understand adult news use behavior--a critical and timely issue considering the state of newspapers and television news in today’s multi-media news environment.
Download or read book Practice of Advertising written by Adrian Mackay and published by Routledge. This book was released on 2007-03-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Download or read book MARKETING RESEARCH written by Dr. Subhash Jagannath Jadhav and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Download or read book Online Business Sourcebook written by Oksana Newman and published by Walter de Gruyter. This book was released on 2008-12-19 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Business Sourcebook is the only evaluative guide to electronic business database products and services. The arrangement of products and services within the Sourcebook is by thematic chapter, to make it easy to review all products on a specific topic: Online hosts and aggregators; The Internet; Company directories; Company financials; Investment analysis; Shareholder analysis; Credit; Mergers and acquisitions; Business and financial news; Business opportunities; Grants, advice and source of finance; Legislation and regulations; Prices; Market data; Industries; Economics and finance; International trade; Business management literature; Trademarks, trade names and brands; Recent highlights. Within most chapters, products are arranged by geographic coverage. Incorporated are three indexes: names; country/regions and subjects.
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2005-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
Download or read book Quality of Secondary Education in India written by Charu Jain and published by Springer. This book was released on 2017-09-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides useful insights into quality issues in secondary education in India and addresses the important questions of why there is need to improve the quality of education; how one can measure the quality of education; and the ways to improve quality. The analysis in this book is conceptually designed at three levels: national level performance and linkages; state level progress, disparities and linkages; and determinants of quality education at school level for measuring students learning outcomes and efficient teaching practices. The authors have used both quantitative and qualitative methods to probe into the various issues related to the quality of secondary education at micro and macro levels. This book provides a methodological framework to scholars attempting to measure and evaluate the quality of secondary education under various settings. It provides interesting insights into the identification of factors determining quality outcomes. The chapters discuss issues related to quality concepts, research methodologies, comparative analysis, key challenges, socio-economic linkages of secondary education, quality of education from students' and teachers' perspectives, quality measurement and policy suggestions. This is a valuable resource for researchers and students in the area of economics of education, education planning and administration, development studies and economics. This book is also useful for educational administrators and policy makers.
Download or read book Mail and Internet Surveys written by Don A. Dillman and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Download or read book News Publics and Politics in Globalising India written by Sahana Udupa and published by Cambridge University Press. This book was released on 2015-06-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first ethnography to examine the role of urban transformation, caste and language in shaping India's contemporary news culture.
Download or read book Direction written by and published by . This book was released on 1973 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Airstream written by and published by . This book was released on 1984 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Magazine Editing written by John Morrish and published by Routledge. This book was released on 2012-03-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a market and finding new readers dealing with budgets and finance working with designers and production staff legal, technological and ethical dilemmas online distribution, social media and search engine optimisation managing information overload how to become an editor.
Download or read book Military Media Review written by and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
