Download or read book Radio Advertising Source written by and published by . This book was released on 2004 with total page 1522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Download or read book Making More Money written by Godfrey W. Herweg and published by . This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Advertiser s Guide to Better Radio Advertising written by Andrew Ingram and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

Download or read book Radio Advertising written by Bob Schulberg and published by N T C Business Books. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Radio Advertising Source written by and published by . This book was released on 1998-07 with total page 1716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Studies on Assessing the Economic Contribution of the Copyright Based Industries Series no 8 written by World Intellectual Property Organization and published by WIPO. This book was released on 2014-12-09 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 8th volume of national studies on the economic contribution of the copyright- based industries offers economic analysis on the size of the copyright industries in Argentina, Indonesia, Member States of the Organization of the East Caribbean States, Serbia and Turkey. The publication reviews the contribution of economic activities based on copyright and related rights to the creation of national value added, employment and trade in selected countries and broadens the scope of WIPO-led research on the economic aspects of copyright.

Download or read book The Advertising and Business Side of Radio written by Ned Midgley and published by Wildside Press LLC. This book was released on 2008-05-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.

Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1927 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Publication Advertising Source written by and published by . This book was released on 2002-10 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Navy Department Procurement of AN PRC 41 Radio Sets sole Source Collins Radio Co written by United States. Congress. House. Committee on Armed Services. Subcommittee for Special Investigations and published by . This book was released on 1962 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers (87) H.R. 5532.

Download or read book Statistical Abstract of the United States written by and published by . This book was released on 1959 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Navy Department Procurement of AN PRC 41 Radio Sets sole Source Collins Radio Co Hearings and Report Before the Subcommittee for Special Investigations of 87 2 Under the Authority of H Res 78 Hearings Held June 28 and 29 1962 written by United States. Congress. House. Committee on Armed Services and published by . This book was released on 1962 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Radio as an Advertising Medium written by Warren Benson Dygert and published by . This book was released on 1939 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radiosender, Vermarktung, rendierenden Radiosender, Popularitätsraten.

Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.