Download or read book Quicklet on Howard Schultz s Pour Your Heart into It How Starbucks Built a Company One Cup at a Time CliffNotes like Book Summary and Analysis written by Michelle Fogus and published by Hyperink Inc. This book was released on 2012-07-30 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK Coffee without people is a theoretical construct. People without coffee are somewhat diminished as well.” Dave Olsen, as quoted by Howard Schultz The Starbucks story is a contemporary fairy tale beloved by investors and latte-lovers alike . Once upon a time, it goes, there was a charming little store near Seattle’s Pike Place Market, with an old wooden counter and some coffee bins. A very few discriminating coffee drinkers bought their beans there. Ten years later, it was . . . well, five stores that sold high-quality bulk coffee beans to a few more discriminating coffee drinkers. Then Howard Schultz entered the picture. Today Starbucks has over 16,000 stores: But more than that, it’s the very seat of coffee magic. Starbucks changed the way Americans talk about and experience coffee. And Howard Schultz is the wizard who made it happen. In Pour Your Heart into It, Schultz tells the story of how a unique business philosophy shaped Starbucks from the mid-’80s into the mid-’90s, transforming not only the coffee experience in America, but the business landscape as well. It’s a philosophy built around a couple of core ideas:every business should “stand for something”—in this case, the uncompromising quality of the coffee, anda business can treat its employees with respect, and take care of its employees, and still be highly successful; and in fact, it’s the only right way to succeed, according to Schultz. It’s clear that Schultz hopes to inspire other corporate leaders with this book. It’s less a prescription for success than an exhortation to corporate America: Hey, have a heart! Stop treating employees purely as an expense that detracts from the bottom line and start understanding that they are the business in a very real sense. A business that invests in its employees and treats them well will see them become enthusiastic “ambassadors.” If you take it a step further, as Starbucks did, and give them an actual ownership stake in the company, they will work as hard as they can to make sure it succeeds. EXCERPT FROM THE BOOK We gradually accepted the fact that we had to adapt the store to our customers’ needs,” he says, and learn how to balance customer requests and desires with his vision—but at the same time, not make too many compromises and wind up diluting the integrity of either the coffee itself or the romance of the coffee experience. In 1987, not long after Schult opened his third Il Giornale store, Jerry Baldwin and Gordon Bowker decided to sell Starbucks. Bowker was ready to focus on other things, and Baldwin felt he needed to focus on running Peet’s. To Schultz it was fate: of course he would buy Starbucks. But some of his investors came up with their own plan to buy it and, he was convinced, give him a much smaller role. Schult had to go to his remaining investors with an alternate plan. Most of them bought in, and soon he had the money needed to purchase Starbucks. A mere five years after moving to Seattle to work on marketing for Starbucks, Howard Schultz had become its owner, and there were no longer any barriers to his vision of grand expansion. PART TWO: REINVENTING THE COFFEE EXPERIENCE: The private years, 1987-1992 Act Your Dreams with Open Eyes When Schultz stepped back into Starbucks, this time in his new role as owner, one of the biggest challenges facing him was poor morale. He knew that addressing it had to be his first task. But he also needed to hire more experienced management: both he and Dave Olsen (who had been managing the Il Giornale stores) had limited experience, and certainly wouldn’t be able to handle the planned expansion to 125 new stores over the next five years. Meanwhile, with the merging of Il Giornale and Starbucks, there was also an opportunity to revisit the logo. Buy the book to continue reading!
Download or read book Pour Your Heart Into It written by Howard Schultz and published by Hachette Books. This book was released on 2012-05-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Download or read book Pour Your Heart Into It written by Howard Schultz and published by Hyperion. This book was released on 1997-09-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune". Copyright © Libri GmbH. All rights reserved.
Download or read book Summary of Howard Schultz s Pour Your Heart Into It by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (1997) details how a small coffee roastery in Seattle became a monolithic corporation with a worldwide reputation for providing affordable luxury beverages. Author Howard Schultz, now retired CEO and chairman of Starbucks, recounts how he grew the company into an internationally recognized chain after joining Starbucks in the early 1980s and buying it later that same decade… Purchase this in-depth summary to learn more.
Download or read book Summary Pour Your Heart Into It written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Howard Schultz and Dori Yang's book: "Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time". This complete summary of the ideas from Howard Schultz and Dori Yang's book "Pour Your Heart Into It" shows the inside story of the rise of Starbucks.This summary explains how the vision first came to Howard Schultz and how from that sole idea, he created his first store in Seattle with the aim of introducing real fine coffee to Americans. Starbucks progressively became a very successful international company with stores opening everywhere worldwide. According to Schultz, this success is due to a set of core values he based his company on that don’t just focus on profits and growth. This summary points to the principles illustrated in "Pour Your Heart Into It" and that have made the company enduring constitute precious guidelines for business people seeking to bring their company to the top. This success story is a motivational and inspiring tale, and a must-read for fascinated "Starbucksaholics". Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Pour Your Heart Into It" and discover the key to taking your company to the top.
Download or read book Pour Your Heart Into It written by Howard Schultz and published by Hyperion Books. This book was released on 1997 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
Download or read book Pour Your Heart Into It written by Howard Schultz and published by Turtleback. This book was released on 1999 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon
Download or read book Summary of Howard Schultz s From the Ground Up by Swift Reads written by Swift Reads and published by Swift Reads. This book was released on 2019-06-28 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: In From the Ground Up: A Journey to Reimagine the Promise of America (2019), Howard Schultz examines how his upbringing in a working class New York family influenced his actions when he became chairman and CEO of Starbucks. Schultz uses his eventual professional success to argue that the United States still can be a land of opportunity if those with means are willing to give chances and resources to those without... Purchase this in-depth summary to learn more.
Download or read book STARBUCKS ka fei wang guo chuan qi written by Dori Jones Yang and published by . This book was released on 1998 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Onward written by Howard Schultz and published by Rodale Books. This book was released on 2012-03-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Download or read book Orbit Howard Schultz The Man Behind STARBUCKS written by C. W. COOKE and published by Bluewater Productions. This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chances are, you've had a Starbucks coffee recently. You might be drinking one now, or thinking of having one. I know I am. But do you know who helped get that Starbucks into your hands? Who had the idea to take Starbucks in a new direction? Learn the true tale of the man who pushed Starbucks into the stratosphere, taking it from its small coffee bean sales to its global coffee domination. See here, in comic book form, the true story of Howard Schultz, the man who made Starbucks a legend.
Download or read book From the Ground Up written by Howard Schultz and published by Random House. This book was released on 2019-01-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the longtime CEO and chairman of Starbucks, a bold, dramatic work about the new responsibilities that leaders, businesses, and citizens share in American society today—as viewed through the intimate lens of one man’s life and work. What do we owe one another? How do we channel our drive, ingenuity, even our pain, into something more meaningful than individual success? And what is our duty in the places where we live, work, and play? These questions are at the heart of the American journey. They are also ones that Howard Schultz has grappled with personally since growing up in the Brooklyn housing projects and while building Starbucks from eleven stores into one of the world’s most iconic brands. In From the Ground Up, Schultz looks for answers in two interwoven narratives. One story shows how his conflicted boyhood—including experiences he has never before revealed—motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. A parallel story offers a behind-the-scenes look at Schultz’s unconventional efforts to challenge old notions about the role of business in society. From health insurance and free college tuition for part-time baristas to controversial initiatives about race and refugees, Schultz and his team tackled societal issues with the same creativity and rigor they applied to changing how the world consumes coffee. Throughout the book, Schultz introduces a cross-section of Americans transforming common struggles into shared successes. In these pages, lost youth find first jobs, aspiring college students overcome the yoke of debt, post-9/11 warriors replace lost limbs with indomitable spirit, former coal miners and opioid addicts pave fresh paths, entrepreneurs jump-start dreams, and better angels emerge from all corners of the country. From the Ground Up is part candid memoir, part uplifting blueprint of mutual responsibility, and part proof that ordinary people can do extraordinary things. At its heart, it’s an optimistic, inspiring account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves. Here is a new vision of what can be when we try our best to lead lives through the lens of humanity. “Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates
Download or read book Howard Schultz Biography written by Thomas Stewart and published by Independently Published. This book was released on 2020-07-14 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poor and destitute, he grew up in Brooklyn, New York in the 1960s. His father sustained an injury at work and was laid off without health insurance. Getting by during his darkest days, he managed to get a basketball scholarship to Northern Michigan University. Driven to perform and harboring a talent for showmanship, he moved to Seattle and began selling coffee beans for Starbucks Coffee. It was not long after that he bought the company and the rest is history. This is the story of Howard Schultz. He transformed an entire industry. After his trip to Italy, he had a revelation, and following his vision made Starbucks part of the American culture where people went to do more than just have coffee. Now, people go there to meet friends, read a book in an ambient enviroment, get work done, or just relax. But behind the glitz and glamour, there is a lot of blood, sweat, and tears. At one point, Howard Schultz had to sell his blood just to pay his university fees. Come meet the man who defied the odds and even went against the advice of "experts" to create an enviable coffee brand that we love and admire Here's a preview of what you'll discover in this book: Howard Schultz's early childhood, family life, and education From Brooklyn to Seattle, and experiencing a moment of epiphany His trip to Italy as formative to develop his business vision Leading with passion and the opportunity to buy the company Pioneering the development of a company as a corporate citizen Entering the unknown and expanding overseas Starbucks Coffee and the continuation of the modern-day zeitgeist Going strong and the next chapter in Schultz's life ..... And much more! Howard Schultz not only changed people's perception of thinking about coffee, but he also changed life for his employees for the better. Starbucks participates in ethical trade and does not exploit coffee growers and could be seen serving coffee to customers when he was CEO of the company. From developing coffee-ordering lingo to creating refreshing flavors to unifying the coffee experience, Schultz has created a unique and enduring legacy built on the foundation of love and respect for each other. This one-of-a-kind book will help you better understand the man behind the business and the cultural revolution that it spawned. So, scroll up and click the "Buy now with 1-click" button and find out more!
Download or read book The Starbucks Story written by John Simmons and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-08-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Download or read book From the Ground Up written by Howard Schultz and published by . This book was released on 2019-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howard Schultz was born and raised in the Canarsie Housing Projects in Brooklyn, New York, the child of a fractured family--his father a bitter truck driver put out of work by an injury, his mother an optimist with dark secrets. Howard hid in the concrete stairwells at night, while his parents turned their apartment into a den of illegal activity, serving the local population of gambler and drinkers. By day he learned the hard lessons of the project playgrounds, as well as the consolations of a working-class community's spirit. He also learned what it meant to be on the wrong side of the American dream--and his own dream was to create a company that would take care of workers like his father, instead of discarding them, and bring people together instead of profiting from their isolation. But soon his ambitions grew even beyond that. This is the story of how Schultz did it, from the business trip to Milan as a young salesman that set him on fire with the idea of creating an American third place, to the struggles and reversals that marked the early, uncertain days of Starbucks, to Howard's encounters with baristas, managers, and customers around the country that transformed his sense of what Starbucks needed to become. He also tells the dramatic stories of a succession of major Starbucks initiatives that arose from this vision: the company's early, controversial expansion of benefits to same-sex couples; their push to create a fund to support small, local entrepreneurs during the depths of the recession; hiring programs for veterans and refugees; support for workers with undocumented relatives; initiatives around race and police violence; programs to raise starting wages, offer benefits to part-time employees, and provide free college to all staff. Throughout these compelling stories is a manifesto about the ethical obligations of powerful businesses in a time of radical inequality and dysfunctional government--and the responsibility we all have to prioritize our shared humanity over the destructive, mindless, and heartless incentives of capitalism.
Download or read book Howard Schultz written by James Perry and published by Createspace Independent Publishing Platform. This book was released on 2018-03-24 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: After graduating, Schultz worked as a salesman for Xerox Corporation and was quickly promoted to a full sales representative. In 1979 he became a general manager for Swedish drip coffee maker manufacturer, Hammarplast, where he became responsible for their U.S. operations with a staff of twenty. In 1981, Schultz visited a client of Hammarplast, a fledgling coffee-bean shop called Starbucks Coffee Company in Seattle, curious as to why it ordered so many plastic cone filters. He was impressed with the company's knowledge of coffee and kept in contact over the next year, expressing interest in working with them. A year later, he joined Starbucks as the Director of Marketing. On a buying trip to Milan, Italy, for Starbucks, Schultz noted that coffee bars existed on practically every street. He learned that they not only served excellent espresso, they also served as meeting places or public squares; the 200,000 cafés in the country were an important element of Italian culture and society. On his return, he tried to persuade the owners (including Jerry Baldwin) to offer traditional espresso beverages in addition to the whole bean coffee, leaf teas and spices they had long offered. After a successful pilot of the cafe concept, the owners refused to roll it out company-wide, saying they did not want to get into the restaurant business. Frustrated, Schultz decided to leave Starbucks in 1985. He needed $400,000 to open the first store and start the business. He simply did not have the money and his wife was pregnant with their first baby. Jerry Baldwin and Gordon Bowker offered to help. Schultz also received $100,000 from a doctor who was impressed by Schultz's energy to "take a gamble." By 1986, he raised all the money he needed to open the first store, "Il Giornale," named after the Milanese newspaper of the same name. The store offered ice cream in addition to coffee, had little seating, and played opera music in the background to portray an Italian experience. Two years later, the original Starbucks management decided to focus on Peet's Coffee & Tea and sold its Starbucks retail unit to Schultz and Il Giornale for US$3.8 million. Schultz renamed Il Giornale with the Starbucks name, and aggressively expanded its reach across the United States. Schultz's keen insight in real estate and his hard-line focus on growth drove him to expand the company rapidly. Schultz did not believe in franchising, and made a point of having Starbucks retain ownership of every domestic outlet.
Download or read book Onward how Starbucks Fought for Its Life Without Losing Its Soul written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
