Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Download or read book Qualitative Research in Education A User s Guide written by Marilyn Lichtman and published by SAGE. This book was released on 2013 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides readers with a blend of practical and theoretical information, using real-world examples and illustrations to help users grasp abstract ideas and apply them to their research.

Download or read book Using Qualitative Research written by Karen Whalley Hammell and published by . This book was released on 2000 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a practice-based introduction to qualitative research for all rehabilitation therapists. Qualitative methods allow close examination and evaluation of the complex issues surrounding clinical practice and living with a disability. It is essential that all therapists know how to carry out these methods. This text trains therapists to identify the relevant information within published research and helps them ascertain and formulate the research needed to provide the missing evidence.

Download or read book UX Research written by Brad Nunnally and published by "O'Reilly Media, Inc.". This book was released on 2016-11-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Download or read book Applied Qualitative Research Design written by Margaret R. Roller and published by Guilford Publications. This book was released on 2015-02-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. Pedagogical Features *Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method. *Guidelines for effective documentation (via thick descriptions) of each type of study. *End-of-chapter discussion topics, exercises, and suggested further reading and Web resources. *Chapters open with a preview and close with a bulleted summary of key ideas. *Extensive glossary. 2021 Winner--American Association for Public Opinion Research (AAPOR) Book Award

Download or read book Essentials of Consensual Qualitative Research written by Clara E. Hill and published by Essentials of Qualitative Meth. This book was released on 2021 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise, practical guide provides detailed advice on how to plan and conduct each phase of a consensual qualitative research (CQR) study, from selecting a topic to writing up results. CQR is an ideal method for studying a person's inner experiences or beliefs, permitting insights not usually possible using quantitative methods. The research examples, drawn from psychotherapy research, can easily be adapted to study a wide range of behavioral science topics.

Download or read book Consensual Qualitative Research written by Clara E. Hill and published by American Psychological Association (APA). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and practical text presents a fresh and comprehensive approach to conducting consensual qualitative research (CQR). CQR is an inductive method that is characterized by open-ended interview questions, small samples, a reliance on words over numbers, the importance of context, an integration of multiple viewpoints, and consensus of the research team. It is especially well-suited to research that requires rich descriptions of inner experiences, attitudes, and convictions. Written to help researchers navigate their way through qualitative techniques and methodology, leading expert Clara E. Hill and her associates provide readers with step-by-step practical guidance during each stage of the research process. Readers learn about adaptive ways of designing studies; collecting, coding, and analyzing data; and reporting findings. Key aspects of the researcher's craft are addressed, such as establishing the research team, recruiting and interviewing participants, adhering to ethical standards, raising cultural awareness, auditing within case analyses and cross analyses, and writing up the study. Intended as a user-friendly manual for graduate-level research courses and beyond, the text will be a valuable resource for both budding and experienced qualitative researchers for many years to come.

Download or read book Qualitative Research in Social Work written by Anne E. Fortune and published by Columbia University Press. This book was released on 2013-06-11 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, progressive experts survey recent trends in qualitative study, which relies on small sample groups and interview data to better represent the context and complexity of social work practice. Chapters address different approaches to qualitative inquiry, applications to essential areas of research and practice, integration of qualitative and quantitative methods, and epistemological issues. This second edition brings even greater depth and relevance to social work qualitative research, including new material that tackles traditional research concerns, such as data quality, ethics, and epistemological stances, and updated techniques in data collection and analysis. To increase the usefulness for students and researchers, the editors have reorganized the text to present basic principles first and then their applications, and they have increased their focus on ethics, values, and theory. New and revised illustrative studies highlight more than ever the connection between effective research and improved social functioning among individuals and groups. The collection continues to feature scholars and practitioners who have shaped the social work research practice canon for more than twenty years, while also adding the innovative work of up-and-coming talent.

Download or read book Qualitative Research Practice written by Clive Seale and published by SAGE. This book was released on 2004-02-28 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at the student reader, this book demonstrates the benefits of using particular methods from the viewpoint of real-life experience. It contains chapters written by leading, internationally distinguished qualitative researchers who recount and reflect on their own research experiences as well as others.

Download or read book Qualitative Research in Counselling and Psychotherapy written by John McLeod and published by SAGE. This book was released on 2011-03-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need to show how and why counselling works has led to an explosion of research activity, and a growing focus on research in counselling and psychotherapy teaching and practice. Yet this book, even now in its second edition, stands alone in addressing qualitative research in therapy. Leading expert John McLeod helps readers through each stage of the research process, explaining techniques for gathering data, writing up the study and evaluating the findings. Each qualitative method is clearly described and critically assessed in terms of its own strengths and weaknesses. Examples from actual research studies are given to show how the methods work in practice. This new edition incorporates developments in qualititative research over the last ten years and includes eight new chapters, covering: - interpretative phenomenological analysis (IPA) - autoethnographic methods - action research - case study methods For all those involved in research - whether as part of academic study or in practice -this book will be essential reading. As an introduction to qualitative methods, it is the perfect course text for all training programmes in counselling, counselling psychology and psychotherapy, and will also be of interest to those who work in areas such as psychiatry, clinical psychology and mental health nursing, or who provide counselling in other professional areas such as teaching, nursing and social work. McLeod is Professor of Counselling, University of Abertay Dundee.

Download or read book Analysis and Interpretation in Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-07-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

Download or read book The Practice of Qualitative Research written by Sharlene Nagy Hesse-Biber and published by SAGE. This book was released on 2006 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Qualitative Research provides students with a "hands-on" introduction to qualitative research methods through the use of in-depth examples and out-of-class exercises. Rather than separating theory from methods and presenting students with a laundry list of methods as so many texts do, authors Sharlene Nagy Hesse-Biber and Patricia Leavy provide readers with a holistic approach to research by tightly linking theory and methods throughout the book. The authors cover all the key mainstream qualitative methods, as well as a number of more unconventional ones such as oral history, visual and unobtrusive methods, and present an overview of mixed-methods approaches. As part of their discussion of the ethical issues underpinning all social research, the authors raise important issues concerning the problems and prospects novice researchers confront in researching human subjects. The Practice of Qualitative Research is designed for advanced undergraduate and graduate students studying qualitative research in the social sciences-especially Sociology, Women's Studies, Psychology, Anthropology, and Communications. The book presents a feminist research perspective and follows the interpretivist approach to qualitative methods, making it is an invaluable text for any course in which these are core components. The candid wisdom and tips from leading researchers will help students with the day-to-day process of completing a successful research project. Book jacket.

Download or read book Qualitative Research Design For Software Users written by di Gregorio, Silvana and published by McGraw-Hill Education (UK). This book was released on 2009-01-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential guide for anyone using qualitative data analysis software (QDAS), particularly useful for those who want to go beyond a basic introduction to discover how to get the most out of software and how to identify the methodological issues they need to consider.

Download or read book Qualitative Research in Intelligence and Marketing written by Alf H. Walle and published by Bloomsbury Publishing USA. This book was released on 2000-10-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive to the needs of business clients and decision makers. Written by a noted humanist/social scientist with a wide ranging background in competitive intelligence and marketing research, this book can be viewed as a breakthrough. It is the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. Walle reminds us that the qualitative social sciences and humanities have a strong tradition within intelligence, one that dates back to World War II. Although innovations from the qualitative social sciences and humanities were developed 50 years ago, they were allowed to atrophy as the principle researchers of the time re-entered civilian life. Walle updates and revives them, and shows readers how to do it themselves for their own business purposes. The book reintroduces the World War II-era culture at a distance method that applied qualitative social sciences and humanities to intelligence, but updates them in terms of advances that have taken place since then. It also provides useful means to merge competitive intelligence and contemporary marketing research in ways that will result in collaboration and mutual understanding. Finally, Walle provides an appendix that discusses how to recruit and motivate researchers, whose training comes out of the humanities but whose contributions to business will prove of exceptional value. This is an important new resource for marketing practitioners and graduate level students and their teachers.

Download or read book Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-09-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.

Download or read book Qualitative Research Methods in Mental Health and Psychotherapy written by David Harper and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a user-friendly introduction to the qualitative methods most commonly used in the mental health and psychotherapy arena. Chapters are written by leading researchers and the editors are experienced qualitative researchers, clinical trainers, and mental health practitioners Provides chapter-by-chapter guidance on conducting a qualitative study from across a range of approaches Offers guidance on how to review and appraise existing qualitative literature, how to choose the most appropriate method, and how to consider ethical issues Demonstrates how specific methods have been applied to questions in mental health research Uses examples drawn from recent research, including research with service users, in mental health practice and in psychotherapy