Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Download or read book Planning Research in Hospitality and Tourism written by Levent Altinay and published by Routledge. This book was released on 2015-10-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Download or read book Qualitative Methods in Tourism Research written by Wendy Hillman and published by Channel View Publications. This book was released on 2018-01-05 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
Download or read book Asian Qualitative Research in Tourism written by Paolo Mura and published by Springer. This book was released on 2018-02-21 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production. The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.
Download or read book Research Methods in Tourism Hospitality and Events Management written by Paul Brunt and published by SAGE. This book was released on 2017-09-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Download or read book Qualitative Research in Tourism written by Lisa Goodson and published by Routledge. This book was released on 2004-07-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first to focus solely upon qualitative research in tourism, this book combines discussions of the philosophies underpinning qualitative research, with reflexive chapters that demonstrate how these techniques can be used. Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and methodological standpoint. Based on a range of empirical tourism studies set in the context of theoretical discussion, it demonstrates the benefits of using a range of qualitative approaches to research tourism, exploring the ways in which a number of techniques, including participants observation, memory work, biographical diaries, focus groups and visual exercises, have been adopted by researchers from a range of disciplinary backgrounds to undertake empirical research in tourism. An indispensable text for final year undergraduates, Masters and PhD students embarking on research in the field, it also will be a valuable title for academics with an interest in either tourism research or qualitative methodology. Linking theory with research practice, it offers a holistic account of qualitative research in tourism.
Download or read book Handbook of Research Methods for Tourism and Hospitality Management written by Robin Nunkoo and published by Edward Elgar Publishing. This book was released on 2018-07-27 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Download or read book Marketing Research for the Tourism Hospitality and Events Industries written by Bonita Kolb and published by . This book was released on 2018 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience."--Provided by publisher.
Download or read book Researching Hospitality and Tourism written by Bob Brotherton and published by SAGE. This book was released on 2008-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.
Download or read book Quantitative Methods in Tourism written by Rodolfo Baggio and published by Channel View Publications. This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book goes beyond the methods usually covered in introductory textbooks on quantitative methods in tourism. It considers key issues in data selection, approaches to factor and cluster analysis and regression before covering advanced topics including structural equation modelling, maximum likelihood estimation, simulation and agent-based modelling. The result is a guide to quantitative methods in tourism that de-mystifies both simple and apparently complex techniques and makes them more accessible to tourism researchers.
Download or read book Planning Research in Hospitality Tourism written by Levent Altinay and published by Routledge. This book was released on 2009-11-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of: * Providing an excellent understanding of the basic principles of conducting research, in a straight forward “no nonsense” guide * Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area * Including in each chapter an “International Dimension” section, as well as case studies, questions and reflections on the research process
Download or read book Quantitative Tourism Research in Asia written by Sajad Rezaei and published by Springer. This book was released on 2018-12-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods. The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.
Download or read book Qualitative Research in Sport and Physical Activity written by Ian Jones and published by SAGE. This book was released on 2012-11-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed especially for students in sport and physical activity, this book provides a detailed guide to planning, undertaking, and writing up qualitative research. Opening with a discussion of the main traits of qualitative inquiry and its use in sport and physical activity, the authors provide a coherent and accessible overview of qualitative research using numerous examples to bring the text alive. The book is divided into five parts informed by stages in the research process, with chapters on: • early steps in the research process • ethics • choosing your an approach • methods of data collection • analysing the data • writing up and disseminating your findings. This is essential reading for undergraduate and Masters students carrying out a qualitative research project in sport and physical activity and for PhD students looking to refresh their knowledge.
Download or read book Quality Tourism Experiences written by Gayle Jennings and published by Routledge. This book was released on 2006-08-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Examines the multiple meanings of quality across a variety of settings, as well as across and between various stakeholder groups * Defines and applies theoretical frameworks and research models from a cross-disciplinary perspective * Provides international perspective through case studies, extensive references, and web resources
Download or read book Planning an Applied Research Project in Hospitality Tourism and Sports written by Frederic B. Mayo and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
Download or read book Case Based Research in Tourism Travel Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Download or read book Service Excellence in Tourism and Hospitality written by K. Thirumaran and published by Springer Nature. This book was released on 2021-01-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
