Download or read book Qualitative Research at the Marketing Entrepreneurship Interface written by Andrew Lindridge and published by . This book was released on 2018 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Research at the Marketing entrepreneurship Interface written by and published by . This book was released on 2004 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research at the Marketing entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2000 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research at the Marketing entrepreneurship Interface written by and published by . This book was released on 2003 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Download or read book Research at the Marketing entrepreneurship in Interface written by Gerald E. Hills and published by . This book was released on 1989* with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurial Marketing written by Bjö Bjerke and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Download or read book Research at the Marketing entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 1992 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Entrepreneurship written by Ronny Baierl and published by Springer. This book was released on 2019-08-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.
Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing
Download or read book Doing Qualitative Research Using Your Computer written by Chris Hahn and published by SAGE. This book was released on 2008-04-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′I find your straightforward writing style an absolute joy, such a breath of fresh air!′ - Angie Ash, PhD student ′...thank you very much for your accessible language, clear lay out and practical applied approach. I suspect that this book will never be far from my side over the next 4 years!!′ - Mayen Konarski, PhD student Using straight-forward language Doing Qualitative Research Using Your Computer walks readers through the process of managing and streamlining research projects using commonly available Microsoft software applications. Drawing on a wide range of examples to demonstrate how easy it is to use such software, this guide is full of useful hints and tips on how to manage research more efficiently and effectively, including: - Formatting transcripts for maximum coding efficiency in Microsoft Word - Using features of Word to organize the analysis of data and to facilitate efficient qualitative coding - Synchronizing codes, categories, and important concepts between Microsoft Word and Microsoft Access - Efficiently storing and analyzing the qualitative data in Microsoft Excel - Creating flexible analytic memos in Access that help lead the researcher to final conclusions Ideal for those students or researchers who don′t want to invest in expensive specialised software packages, this guide will be an invaluable companion for anyone embarking on their own research project.
Download or read book Marketing the SME written by Brian Healy and published by Cambridge Scholars Publishing. This book was released on 2009-03-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country’s labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland’s economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME’s were major providers for new jobs and this research addresses the key determinants of their success. This volume investigates a wide range of sophisticated, diverse and market-efficient strategies as adopted by Ireland’s SME’s to ensure global success.
Download or read book The Entrepreneur s Guide to Market Research written by Anne M. Wenzel and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.
Download or read book Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship written by Helle Neergaard and published by Edward Elgar Publishing. This book was released on 2015-10-30 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging tasks in the research design process is choosing the most appropriate data collection and analysis technique. This Handbook provides a detailed introduction to five qualitative data collection and analysis techniques pertinent to exploring entrepreneurial phenomena. Techniques for collecting and analysing data are rarely addressed in detail in published articles. In addition, the constant development of new tools and refinement of existing ones has meant that researchers often face a confusing range from which to choose. The experienced and expert group of contributors to this book provide detailed, practical accounts of how to conduct research employing focus groups, critical incident technique, repertory grids, metaphors, the constant comparative method and grounded theory. This Handbook will become the starting point for any research project. Scholars new to entrepreneurship and doctoral students as well as established academics keen to extend their research scope will find this book an invaluable and timely resource.
Download or read book Innovative Methodologies in Enterprise Research written by Damian Hine and published by Edward Elgar Publishing. This book was released on 2007 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
Download or read book Developing Brands with Qualitative Market Research written by Mike Owen and published by SAGE. This book was released on 2002-07-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
