Download or read book Qatar s Nation Branding and Soft Power written by Nawaf Al-Tamimi and published by Springer Nature. This book was released on 2023-01-31 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
Download or read book THE PLVOTAL ROLE OF NATION BRANDING AND PUBLIC DIPLOMACY TO BUILD OMAN S SOFT POWER INSIGHTS FROM THE UNITED ARAB EMIRATES AND QATAR written by Saba Al Rawas ($e author) and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nation branding in Practice written by Kristin Anabel Eggeling and published by Routledge. This book was released on 2020-04-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.
Download or read book Soft Power written by Joseph S. Nye, Jr. and published by PublicAffairs. This book was released on 2009-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Download or read book Popular Geopolitics and Nation Branding in the Post Soviet Realm written by Robert A. Saunders and published by Routledge. This book was released on 2016-07-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.
Download or read book Turkey Qatar and the evolution of soft power in a changing Middle East written by Constantin Wiegand and published by GRIN Verlag. This book was released on 2014-11-07 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Politics - Region: Near East, Near Orient, grade: 1,0, University of Bath, language: English, abstract: Conventionally, politicians and diplomats defined power as the control over a territory and its population, the possession of natural resources, economic size, military force, and internal political stability. Today, this emphasis on using military force to exert control over a territory, its population and its natural resources which marked earlier eras is losing significance. Factors such as technology, education and economic growth are becoming more important in the international struggle for power. As the great powers of today are less able to use their traditional power resources to achieve their goals, private actors and small states have become more powerful. Joseph Nye identified five trends which contributed to this diffusion of power: economic interdependence, transnational actors, nationalism in weak states, the spread of technology and changing political issues. He argued that these trends suggest a second, more attractive way of exercising power than traditional means, and called this aspect of power “co-optive” or “soft” power. Since the end of the Cold War, the concept of soft power has been used extensively in discussions about US foreign policy and has more recently also been used to describe China's foreign policy. But far less attention has been given to how this term can be used in other cultural contexts to describe intra-regional politics, such as in the Middle East. Turkey and Qatar are two countries that try to navigate through this dangerous region in a different way. But what they have in common is that they both managed to improve their reputation and increase their visibility in the past decade. This has translated this into increased policy impact on the regional and global stage. Is the concept of soft power useful to explain the increased power of attraction that emanates from these countries? (...) This bachelor thesis will use the concept of soft power to explain Turkish and Qatari foreign policies over the past decade, as well as the most recent developments. It also aims to elucidate why both of the countries have built up their soft power resources, and does so by focusing on the concept of “human security”.
Download or read book Nation Branding and Sports Diplomacy written by Yoav Dubinsky and published by Springer Nature. This book was released on 2023-07-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.
Download or read book Marketing Countries Places and Place associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Download or read book Qatar written by Mehran Kamrava and published by Cornell University Press. This book was released on 2015-06-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persian Gulf state of Qatar has fewer than 2 million inhabitants, virtually no potable water, and has been an independent nation only since 1971. Yet its enormous oil and gas wealth has permitted the ruling al Thani family to exert a disproportionately large influence on regional and even international politics. Qatar is, as Mehran Kamrava explains in this knowledgeable and incisive account of the emirate, a "tiny giant": although severely lacking in most measures of state power, it is highly influential in diplomatic, cultural, and economic spheres. Kamrava presents Qatar as an experimental country, building a new society while exerting what he calls "subtle power." It is both the headquarters of the global media network Al Jazeera and the site of the U.S. Central Command's Forward Headquarters and the Combined Air Operations Center. Qatar has been a major player during the European financial crisis, it has become a showplace for renowned architects, several U.S. universities have established campuses there, and it will host the FIFA World Cup in 2022. Qatar's effective use of its subtle power, Kamrava argues, challenges how we understand the role of small states in the global system. Given the Gulf state's outsized influence on regional and international affairs, this book is a critical and timely account of contemporary Qatari politics and society.
Download or read book Qatar and the Arab Spring written by Kristian Ulrichsen and published by Oxford University Press. This book was released on 2014 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qatar and the Arab Spring offers a frank examination of Qatar's startling rise to regional and international prominence, describing how its distinctive policy stance toward the Arab Spring emerged. In only a decade, Qatari policy-makers - led by the Emir, Sheikh Hamad bin Khalifa Al-Thani, and his prime minister Sheikh Hamad bin Jassim Al-Thani - catapulted Qatar from a sleepy backwater to a regional power with truly international reach. In addition to pursuing an aggressive state-branding strategy with its successful bid for the 2022 FIFA World Cup, Qatar forged a reputation for diplomatic mediation that combined intensely personalized engagement with financial backing and favorable media coverage through the Al-Jazeera. These factors converged in early 2011 with the outbreak of the Arab Spring revolts in North Africa, Syria, and Yemen, which Qatari leaders saw as an opportunity to seal their regional and international influence, rather than as a challenge to their authority, and this guided their support of the rebellions against the Gaddafi and Assad regimes in Libya and Syria. From the high watermark of Qatari influence after the toppling of Gaddafi in 2011, that rapidly gave way to policy overreach in Syria in 2012, Coates Ulrichsen analyses Qatari ambition and capabilities as the tiny emirate sought to shape the transitions in the Arab world.
Download or read book Research Companion to Language and Country Branding written by Irene Theodoropoulou and published by Routledge. This book was released on 2020-11-16 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Download or read book Cultural Diplomacy and International Cultural Relations Volume I written by Oliver Bennett and published by Routledge. This book was released on 2020-05-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first in a dedicated series that explores questions of cultural diplomacy and international cultural relations. Drawing on a broad range of disciplinary perspectives, it throws new light on the function and operation of policies that seek to change attitudes, values and behaviours across national boundaries and in diverse geocultural contexts. The specific policies explored relate to ways in which sites of past violence and atrocity are deployed in strategies of soft power; to the contribution of culture to EU enlargement; to the use of the Russian language as a soft power resource; to the singularities of the Indian cultural diplomacy; to cultural diplomacy as elite legitimation; to the role of diaspora relations in European cultural diplomacy; to the use of film in post-war cultural diplomacy; and to the role assigned to culture in the Canada-EU Comprehensive Economic Trade Agreement. Scholars interested in how cultural and foreign policy intersect in widely differing national contexts will find this book an invaluable resource. It was originally published as a special issue of the International Journal of Cultural Policy.
Download or read book Competitive Identity written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Download or read book The SAGE International Encyclopedia of Travel and Tourism written by Linda L. Lowry and published by SAGE Publications. This book was released on 2016-09 with total page 1593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.
Download or read book The Belt and Road Initiative written by Francisco José B. S. Leandro and published by Springer Nature. This book was released on 2020-03-03 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an analysis of the developments associated with the Belt and Road Initiative (B&RI) five years after Xi Jinping announced both the Silk Road Economic Belt (SREB) and the 21st Maritime Silk Road (21MSR). Together, these two dimensions constitute the B&RI, providing the so-called Chinese ‘project of the century’ with regional, inter-regional and global reach. This book aims at assessing the impact of the B&RI in all these dimensions and levels of influence. This is a current and promising theme, not only in the short and medium terms, but also within a broader timescale, reflecting Chinese strategic thinking itself, since Chinese philosophy and culture are oriented towards long-term and inter-generational perspectives. Likewise, both the title of this publication and the way it has been organized result from the empirical perception that China asserts a conservative attitude towards foreign affairs, redesigned in multiple dimensions, to create a perception of domestic unity and global prestige. In this vein of thought, the B&RI is already influencing and will continue to influence, directly or indirectly, the current economic and political order.
Download or read book Commercial Nationalism written by Zala Volcic and published by Springer. This book was released on 2016-02-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Download or read book New Military Strategies in the Gulf written by Jean-Loup Samaan and published by Bloomsbury Publishing. This book was released on 2023-07-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, rulers in Gulf regimes have aspired to greater strategic autonomy and distance from the West. Coined the "Gulf moment" by local commentators, this regional trend reflects a redistribution of power in the Arab world. This is the first book to examine the military dimensions of these shifts. Gulf military strategy has prioritised the improvement of local armed forces and the diversification of defence partnerships towards countries such as Russia, Turkey or China. However, this book shows how this has led to the militarisation of Gulf societies, the further erosion of multilateral initiatives - including the Gulf Cooperation Council - and the Gulf's perilous involvement in the war in Yemen. The book also highlights enduring reliance on the West. Each chapter covers a key aspect of defence policy from governance of armed forces, military education and power projection capabilities to regional security cooperation and lessons from warfighting experiences. Close attention is paid to Saudi Arabia, the United Arab Emirates and Qatar, countries that have enjoyed prominent roles in the region's security affairs during the last ten years. The research is based on extensive fieldwork and interviews with major decision-makers, officials, and diplomatic and military representatives. It is also uses recently declassified official documents to gain rare insight into what Gulf countries intend for their defence policies.
