Download or read book Putting Consumers IT Adoption in Context written by Miira Juntumaa and published by . This book was released on 2011 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book E Systems for the 21st Century written by Seifedine Kadry and published by CRC Press. This book was released on 2019-07-10 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-based systems and computer networks are becoming standard practice across all sectors, including health, engineering, business, education, security, and citizen interaction with local and national government. With contributions from researchers and practitioners from around the world, this two-volume book discusses and reports on new and important developments in the field of e-systems, covering a wide range of current issues in the design, engineering, and adoption of e-systems.
Download or read book The Chocolate Model of Change written by Diane Dormant and published by Lulu.com. This book was released on 2011-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.
Download or read book Learning Thinking Buying Using written by David Lyle Alexander and published by ProQuest. This book was released on 2000 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download or read book Investigating Consumer Adoption of Related Technology Products written by S. Sriram and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We present a framework for modeling consumer adoption of multiple categories of technology products that may be related as complements (or substitutes). The context of technology products as well as the relationship between categories poses some unique challenges. First, the declining prices (and the corresponding increase in quality levels) over time imply that consumers anticipate these changes and make a trade-off between adopting the product early on and consuming the product for a longer time versus adopting later at lower prices. Second, the durable nature of technology products implies that even if two categories are related as complements, consumers may stagger their purchases over several periods; unlike in the case of packaged goods, one cannot infer complementary relationships between these categories based on joint purchases. Third, the adoption decision for some categories (such as printers) may be contingent upon adoption of another related category (such as a personal computer). We illustrate how our proposed modeling framework is flexible enough to address these issues in the context of two related categories and discuss how it can be extended to multiple categories. We apply our modeling framework to a unique dataset that contains information on consumer adoption of three related categories of technology products - personal computers, digital cameras, and printers. The results reveal a strong complementary relationship between these categories. As a result, the probability that a consumer would adopt a given category increases significantly if she has already adopted one or more of the related categories. Policy simulations based on a temporary price decrease in any one category provide interesting insights into how consumers would modify their adoption behavior over time as well as across categories as a consequence of the price decrease.
Download or read book Consumer Adoption and Usage of Broadband written by Dwivedi, Yogesh K. and published by IGI Global. This book was released on 2007-08-31 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers.
Download or read book Insurance Law written by Ray Hodgin and published by Routledge. This book was released on 2016-07-26 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insurance law is a complex and fast-moving area of law, making it difficult for the law student to grasp. This is the first book to bring together a wide range of insurance materials with an introductory text to each chapter. This second edition has been completely updated and includes recent House of Lords and other significant judgments, as well as supervisory changes by means of legislation and codes of conduct. Each chapter starts with a stand-alone text, which provides the student with a clear explanation of the topic under consideration and is then followed by illustrative materials. Whilst the book concentrates on the general principles of insurance law, it inevitably draws on examples (cases and legislation) taken from the main branches of motor, property, marine and liability insurance. Throughout the book there is an emphasis on law reform by means of comparison with other jurisdictions. The book is designed for students studying insurance law at undergraduate level. It would also be suitable for students studying for the Chartered Insurance Institute examinations.
Download or read book Continuous Discovery Habits written by Teresa Torres and published by Product Talk LLC. This book was released on 2021-05-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.
Download or read book The Routledge Handbook of Digital Consumption written by Rosa Llamas and published by Taylor & Francis. This book was released on 2022-09-26 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse, and the emerging "technoculture" – a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.
Download or read book Measuring the Impact of Online Media on Consumers Businesses and Society written by Kejo Starosta and published by Springer Nature. This book was released on 2022-03-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Download or read book Interdisciplinary Research in Technology and Management written by Satyajit Chakrabarti and published by CRC Press. This book was released on 2021-09-14 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference on ‘Interdisciplinary Research in Technology and Management” was a bold experiment in deviating from the traditional approach of conferences which focus on a specific topic or theme. By attempting to bring diverse inter-related topics on a common platform, the conference has sought to answer a long felt need and give a fillip to interdisciplinary research not only within the technology domain but across domains in the management field as well. The spectrum of topics covered in the research papers is too wide to be singled out for specific mention but it is noteworthy that these papers addressed many important and relevant concerns of the day.
Download or read book Technology Adoption and Social Issues Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-02-02 with total page 1769 pages. Available in PDF, EPUB and Kindle. Book excerpt: As society continues to experience increases in technological innovations, various industries must rapidly adapt and learn to incorporate these advances. While there are benefits to implementing these technologies, the sociological aspects still need to be considered. Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on the various effects of technology adoption, implementation, and acceptance. Highlighting a range of topics, such as educational technology, globalization, and social structure, this multi-volume book is ideally designed for academicians, professionals, and researchers who are interested in the latest insights into technology adoption.
Download or read book Food Health and Safety in Cross Cultural Consumer Contexts written by Derek V. Byrne and published by MDPI. This book was released on 2021-08-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of cross-cultural perspectives in research in food is important in general and particularly so in relation to human perception in food and health. Food concepts are very different across different jurisdictions. Different markets and cultures have varying perspectives on what is considered a palatable, acceptable, or useful food or food product; in simple terms, one size does not at all in the majority of cases. Specific markets thus need targeted food design, to be successful from a myriad of perspectives. In this Special Issue anthology "Food, Health and Safety in Cross-Cultural Consumer Contexts", we bring together articles that show the wide range of studies from fundamental to market applicability currently in focus in sensory and consumer science in food, health, and safety cross-cultural contexts. From the included perspectives, it is abundantly clear that there is a need for much knowledge related to future food design linked to cross-cultural contexts and that this will continue to be critical to the success of food transfer in global food markets.
Download or read book Transformational Government Through EGov Practice written by Mahmud Akhter Shareef and published by Emerald Group Publishing. This book was released on 2012-03-23 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of government as we know it is being shaped by the quickly-advancing progression of information and communication technology (ICT) eGovernment systems. eGov presents major challenges and advantages for policy makers and the public alike.
