Download or read book Purchasing Intentions and Behaviour in China written by Darren Melvin Paproski and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Influence Mechanism of Internet Word of Mouth on Consumer Behavior A Contrastive Study between Japan and China on Tablet Marketing Second Version written by Haibin ZHANG and published by Scientific Research Publishing, Inc. USA. This book was released on 2022-12-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: 该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本消费者在打算购买时更喜欢传播口碑信息。第三，有用性会影响中国的传播意图，尽管日本似乎并非如此。第四，有用性和信任可以相互增强。最后，提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。
Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Download or read book The SAGE Dictionary of Social Research Methods written by Victor Jupp and published by Pine Forge Press. This book was released on 2006-04-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of the all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context. Each entry includes: - A concise definition of the concept - A description of distinctive features: historical and disciplinary backgrounds; key writers; applications - A critical and reflective evaluation of the concept under consideration - Cross references to associated concepts within the dictionary - A list of key readings Written in a lively style, The SAGE Dictionary of Social Research Methods is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a state-of-the-art reference guide to the specialized language of research across the social sciences.
Download or read book What determines green purchase behavior written by Zhongju Liao and published by Frontiers Media SA. This book was released on 2024-05-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Download or read book Consumer Behaviour in China written by Oliver H. M. Yau and published by Taylor & Francis. This book was released on 1994 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book INVESTIGATING CUSTOMERS ONLINE PURCHASING INTENTION TOWARDS FOREIGN PRODUCTS IN QINGDAO CHINA written by LI XIAOYAN (TP048896) and published by . This book was released on 2019 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of information technology, online shopping has gradually become a popular way of shopping because of its convenience. Especially in recent years, the rise of cross border online shopping in China has been welcomed by Chinese consumers, and more and more consumers purchase foreign products through cross border e-commerce. Customers' purchasing intention is an important factor to evaluate future behavioural competence. Hence, this study investigates customers' online purchasing intention towards foreign products in Qingdao, China. Based on theory of planned behaviour, the researcher uses the quantitative method to propose research hypotheses and examine the influencing factors of customers' purchasing intention, including perceived quality, perceived price, perceived value, subjective norms and perceived behaviour control. In this study, data were collected by questionnaire survey, and 165 questionnaires were selected for data processing, SPSS software was used for data analysis and hypothesis test, reliability analysis, descriptive frequency distribution analysis, descriptive mean test, correlation analysis and multiple regression analysis were used to understand the dimensions of variables. The results show that perceived quality, perceived price, perceived value, subjective norms and perceived behaviour control have an impact on customers' purchasing intention. Thus, there is a significant positive correlation between these variables and customers' purchasing intention. This study's results are helpful to enrich the academic research on customers' purchasing intention. Furthermore, it provides reference for domestic and abroad e-commerce enterprises. This study provides an additional opportunity for decision makers to develop and design more effective marketing strategies to ensure the enterprises' performance. Meanwhile, it helps to promote better and sustainable development of Chin's cross border e-commerce industry.
Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2018-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Download or read book Consumer Behavior in Asia written by Tsang-sing Chan and published by Psychology Press. This book was released on 1999 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.
Download or read book Low Carbon Consumption in China Residential Behavior Corporate Practices and Policy Implication written by Zhaohua Wang and published by Springer Nature. This book was released on 2020-07-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores China’s low-carbon consumption in the context of residential behaviour, corporate practices and policy Implication. It first calculates the carbon and ecological footprints of residential consumption, including both direct and indirect emissions, before discussing Chinese residential behavioural aspects and determinants of electricity saving, low-carbon transportation, low-carbon product purchasing, and e-waste recycling. The authors then investigate the relationship between industrial growth and carbon emissions, using the example of the iron and steel industry to examine the motivation for energy intensive industries to reduce carbon emissions. They also consider energy efficiency and inter-company collaboration on carbon emission reduction. Lastly, the book describes the major low-carbon policies in China and their impact, economic cost and public acceptance.
Download or read book Evaluating the country of origin Impact on Consumers Purchase Intention written by Lin Zheng and published by . This book was released on 2010 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumption Behaviour and Social Responsibility written by Karnika Gupta and published by Springer Nature. This book was released on 2020-05-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Download or read book Framing Made in China Products written by Ji Pan and published by . This book was released on 2012 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses three related questions to explicate the relationships between media images of made-in-China products and consumer behavior. First, we examine the central themes and symbolic devices that journalists in mainstream U.S. media repeatedly employ to frame issues related to China. Then, we investigate whether, or to what extent, such generic "China-related issue frame packages" are applied to present the many quality crises of made-in-China products in U.S. newspapers. Last, but most relevant to marketers both in the U.S. and in China, we probe via a controlled experiment how much such media presentation affects consumer attitude towards made-in-China products, their intention to purchase, and their causal attribution for the quality issues.
Download or read book Predicting and Changing Behavior written by Martin Fishbein and published by Taylor & Francis. This book was released on 2011-02-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
Download or read book Understanding of Chinese Buying Behaviour written by Yun-Sang Elvis Chan and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Understanding of Chinese Buying Behaviour: a Network Approach" by Yun-sang, Elvis, Chan, 陳潤生, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126557 Subjects: Consumer behavior - China - Hong Kong Consumer behavior - China Fire fighting equipment industry - China - Hong Kong Fire fighting equipment industry - China Air conditioning equipment industry - China - Hong Kong Air conditioning equipment industry - China
Download or read book Chinese Local New Luxury Brands in a Digitally Empowered Era written by Hongbo Lai and published by Springer Nature. This book was released on 2021-05-20 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Download or read book The Influence Mechanism of Internet Word of Mouth on Consumer Behavior A Contrastive Study between Japan and China on Tablet Marketing written by ZHANG Haibin and published by Scientific Research Publishing, Inc. USA. This book was released on 2018-11-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies emphasize the positive effect of eWOM on consumer behaviors, but there are still many different views around the influencing mechanism; there is, in particular, a lack of study on the influencing mechanisms in different cultures; partly the result of different product types and customer groups. This study uses personal consumer electronics as its subject: specifically, the tablet computer. In this way, the study will enable comparability in the assessment of eWOM in different countries and the potential differences in the customers in the two countries. In addition, this study also discusses the overall trend of WOM communication among customers and compares its impact on both countries. (2) Insufficient research on the impact of Internet multi-media WOM marketing. This study believes that the content of online reviews is not the only standard that influences customers' choices. The manner and methods of information delivery and presentation also shape customers’ opinions. This study explores the means of giving an opinion about a personal electronic product and their diversity and influence on different customers in a diversified information context. (3) Insufficient research on consumer trust. Albeit key to successful marketing, consumer trust has not been sufficiently studied for its role in online marketing. Consumer trust consists of different dimensions. Some recognition at various sub-levels of a product helps establish a consumer’s trust in the product’s online reputation. This study analyzes the relationship between eWOM marketing and consumer trust at each sub-level. It further explores the two dimensions of trust, namely, competence-based trust and integrity-based trust, and their effects on purchase intention and WOM communication.
