Download or read book Primer of Public Relations Research Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Digital Media Primer written by Yue-Ling Wong and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media Primer is designed for students from all disciplines interested in learning the foundational concepts and basic techniques in digital media production. The Second edition has been expanded so that while readers learn the concepts and techniques of digital media production, they will also learn basic computer programming skills. The Primer is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and provides the rationale for the techniques. This way, the skills readers learn are transferable to whatever tool they end up using or have access to. For readers that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material.
Download or read book A Social Media Primer written by Karin Wills and published by eBookIt.com. This book was released on 2011-07-29 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intent of this book is to avoid the hype and conflicting information surrounding the use of social media in organizations and to point you to resources that have been researched and provide the most reliable information. The content of this book avoids promoting or pushing any specific tool, as all social media technology tools are evolving and frequently updating with new features. What is right for one organization is not necessarily right for your organization. This book is a starting point for general management, human resources, and organizational development teams that have not yet embraced or fully incorporated social technology tools into the organization. What you will find in this book: -Back-to-basics discussions about what "social" means in the context of organizations and what you should consider before adopting social technology into an organization. -References to resources that provide charts, graphs, statistics, case studies, and information on how to use the tools, as well as the books that my research has shown provide practical and reliable information. What you won't find in this book: -Charts, graphs, and statistics. -Case studies. -Details on how to use social media tools.
Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Penguin. This book was released on 2014-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Download or read book Handbook written by National Congress of Parents and Teachers and published by . This book was released on 1928 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Texas Outlook written by and published by . This book was released on 1926 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Everyday Public Relations for Lawyers written by Gina Rubel and published by . This book was released on 2019-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Download or read book The Journal of the National Education Association written by National Education Association of the United States and published by . This book was released on 1927 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adapting Marketing to Libraries in a Changing and World wide Environment Le marketing des biblioth ques l heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Download or read book The Addiction Inoculation written by Jessica Lahey and published by HarperCollins. This book was released on 2021-04-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Addiction Inoculation is a vital look into best practices parenting. Writing as a teacher, a mother, and, as it happens, a recovering alcoholic, Lahey's stance is so compassionate, her advice so smart, any and all parents will benefit from her hard-won wisdom.” —Peggy Orenstein, author of Girls & Sex and Boys & Sex In this supportive, life-saving resource, the New York Times bestselling author of The Gift of Failure helps parents and educators understand the roots of substance abuse and identify who is most at risk for addiction, and offers practical steps for prevention. Jessica Lahey was born into a family with a long history of alcoholism and drug abuse. Despite her desire to thwart her genetic legacy, she became an alcoholic and didn’t find her way out until her early forties. Jessica has worked as a teacher in substance abuse programs for teens, and was determined to inoculate her two adolescent sons against their most dangerous inheritance. All children, regardless of their genetics, are at some risk for substance abuse. According to the National Center on Addiction and Substance Abuse, teen drug addiction is the nation’s largest preventable and costly health problem. Despite the existence of proven preventive strategies, nine out of ten adults with substance use disorder report they began drinking and taking drugs before age eighteen. The Addiction Inoculation is a comprehensive resource parents and educators can use to prevent substance abuse in children. Based on research in child welfare, psychology, substance abuse, and developmental neuroscience, this essential guide provides evidence-based strategies and practical tools adults need to understand, support, and educate resilient, addiction-resistant children. The guidelines are age-appropriate and actionable—from navigating a child’s risk for addiction, to interpreting signs of early abuse, to advice for broaching difficult conversations with children. The Addiction Inoculation is an empathetic, accessible resource for anyone who plays a vital role in children’s lives—parents, teachers, coaches, or pediatricians—to help them raise kids who will grow up healthy, happy, and addiction-free.
Download or read book Report of the Proceedings of the Second Annual Convention of the National Congress of Mothers written by National Congress of Parents and Teachers and published by . This book was released on 1927 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by . This book was released on 1965 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).
Download or read book Percolation Theory for Flow in Porous Media written by Allen Hunt and published by Springer Science & Business Media. This book was released on 2005-09-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present monograph presents, for the first time, a unified and comprehensive introduction to some of the basic transport properties of porous media, such as electrical and hydraulic conductivity, air permeability and diffusion. The treatment is based on critical path analysis and the scaling of transport properties which are individually described as functions of saturation. At the same time, the book supplies a tutorial on percolation theory for hydrologists, providing them with the tools for solving actual problems. In turn, a separate chapter serves to introduces physicists to some of the language and complications of groundwater hydrology necessary for succesful modelling.
Download or read book Bulletin written by United States. Office of Education and published by . This book was released on 1929 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The P T A Magazine written by and published by . This book was released on 1926 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
