Download or read book Public Relations in Pennsylvania s Higher Education System written by J. David Truby and published by . This book was released on 1963 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Survey of Public Relations Practices in Higher Education 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
Download or read book The University and Its Publics written by Clay Schoenfeld and published by . This book was released on 1954 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fundamentals of Public Relations written by Joseph Harasta and published by . This book was released on 2015-11-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Fundamentals of Public Relations: What it is and How to Do it Well gives students a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing and social media. The book concludes with an examination of the future of public relations and the role of tomorrow's practitioners. The Fundamentals of Public Relations effectively combines an introduction to key concepts with a practical approach to successful implementation. The book is a foundational text for students new to the discipline. It can also serve as an ancillary reader for courses in marketing and advertising. Dr. Joseph Harasta, APR, is an associate professor of communication studies at Kutztown University of Pennsylvania. He earned his Ed.D. in innovation and leadership at Wilmington University, and his subsequent research and instruction have focused on integrated marketing communications, public relations planning, and public opinion. He has developed public relations campaigns for professional sports teams, colleges and universities, and for-profit and non-profit organizations. His most recent publications include, "Jersey Strong, Right?: A Communications Analysis of New Jersey's Post-Hurricane Sandy Tourism Recovery," from Case Studies in Strategic Communication, Volume 3 and "The Amish--A People of Preservation and Profitability: A Look at the Amish Industry in Lancaster County, Pennsylvania" from Journal of Amish and Plain Anabaptist Studies, Volume 2. He is accredited in public relations from the Public Relations Society of America."
Download or read book Pitch Perfect written by William Tyson and published by Taylor & Francis. This book was released on 2023-07-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK.
Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
Download or read book College Public Relations Quarterly written by and published by . This book was released on 1955 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oct. issues 1949-55 include the association's Proceedings, 1949-55.
Download or read book Directory of U S Institutions of Higher Education written by and published by . This book was released on 1967 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guidelines for Public School Communication written by Pennsylvania. Dept. of Education. Office of Information and Publications and published by . This book was released on 1970 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Survey of Public Relations Practices in Higher Education written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 115-page report examines the public relations efforts of 41 colleges and universities, exploring annual budget trends, press release practices, print and digital media monitoring strategies, and the college's use of social media. The report details the breadth of the college's public relations department, determining how many such centers each college maintains as well as staffing and administrative tendencies. With budget figures for the past two academic years, as well as projections for the coming year, users can see just how much these colleges spend-per student-on an array of programs and policies, including press release services, the publication of campus magazines, and the use of outside public relations firms and consultants, as well as salaries by position within the department. How many colleges employ a public relations director or "czar" to oversee all public relations operations? What role does the public relations department play in managing the college website? On which social media sites-including Facebook, Twitter, Google+, and MySpace, among many others-does the college maintain a presence? The report presents a wide range of data broken out by total student enrollment, public or private status, and type of college.
Download or read book Public Relations for Higher Education written by Stewart Harral and published by . This book was released on 1942 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PR Lessons Learned Along the Way written by Marc C Whitt and published by . This book was released on 2020-05-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional Marc C. Whitt (Author) "I have been looking forward to the day Marc Whitt would share his wisdom in a book. Marc has always been a leader in our field, no matter his institutional or professional association role. His casual writing style makes this book a real treat to read, and I suggest you keep it on your desk for quick reference." - Larry D. Lauer, Vice Chancellor Emeritus, Texas Christian University, and Author, Advancing Higher Education in Uncertain Times "Marc Whitt's book, PR Lessons Learned Along The Way, is truly remarkable -and I say that having reviewed many PR books in my time. The advice 'Maintain a good sense of humor. It will always see you through life's ups and downs' has surely never been more apt than today, with so much bad news around us. And yet the optimism that runs through this book is precisely what we need right now, and is also precisely true. Our profession's embrace of professionalism; of constant improvement; and of strategy make it -as Whitt argues- indispensable. PR is a conversation, not a lecture. And reading this book feels exactly that -one expert having a conversation with his readers, and imparting the knowledge of decades along the way." - Francis Ingham, MPRCA, PRCA Director General, London, England "PR Lessons Learned Along The Way is a superb resource offering context and guiderails to manage nonprofit and higher education brands in a strategic and sustainable way. Marc reminds us of the inherent service orientation of our calling, the imperative of values such as leadership, integrity and urgency, the value of playing the long game, and the devil that resides in the detail of public relations work. Whether you are a communications rookie, a mid-career professional or a seasoned expert, you will come away from PR Lessons Along The Way feeling empowered and maybe even a little more in love with the craft than you were yesterday." - Morgan Roth, Senior Vice President, Communication & Marketing, The ALS Association, Washington, DC "Marc Whitt's book is an indispensable guide for all of us currently in public relations and advancement, as well as for anyone seeking to enter the field. Marc applies his many years of experience to each topic he addresses, but his tone is never condescending or 'know-it-all' - instead, he offers pragmatic advice and solutions that will help everyone from the PR newbie to the seasoned veteran."- Jeffrey T. Spoeri, Associate Vice President for University Advancement, Lamar University, Beaumont, Texas "Have you ever found yourself nodding and saying, 'Yes, yes!' while reading a book? When a writer unveils morsels of wisdom that ring true, that's what happens. In PR Lessons Learned Along the Way, Marc Whitt's observations are born out of being in the trenches, making mistakes and achieving monumental goals. Buy this book. Read it through. And when you need a pep talk or a reminder of why PR is the best profession in the world, pick it back up. You'll put it down smiling again."- Nancy Wiser, President, Wiser Strategies, APR, Fellow, PRSA, Lexington, Kentucky "If Dale Carnegie ever wanted to write a sequel to How to Win Friends and Influence People, PR Lessons Learned Along the Way would be it!." - Tom Hayes, Dean, Williams College of Business, Xavier University, Cincinnati, Ohio, and Author, Marketing Colleges and Universities, A Services Perspective
Download or read book Public Relations Ideas for Teacher Education written by American Association of Colleges for Teacher Education. Committee on Public Relations and published by . This book was released on 1961 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Introduction to Public Relations written by Joseph Harasta and published by . This book was released on 2015-11-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.
Download or read book The School and Community Relations written by Don Bagin and published by Allyn & Bacon. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the steady improvement of education. Theories, techniques, and tips to help educational leaders deal with communications challenges are detailed. In the seventh edition, two new chapters focus on crisis management, including school violence. Part 1, "Essential Considerations," includes chapters on the public character of the school, understanding the community, the importance of the public-relations program, and the program's policies, goals, strategies, and administration. Part 2, "Relations with Special Publics," includes chapters on the communication process with internal and external publics, preparation for crises, and communication about school services and special events. Part 3 concerns communication tools. Its chapters consider working with the press, the use of the media, the Internet, printed materials, campaigns, and school choice. Part 4 is concerned with the assessment of the public-relations program's degree of success. An index is provided, as well as a list of helpful organizations. (Contains 97 references.) (RKJ)
