Download or read book Library Public Relations Promotions and Communications written by Lisa A. Wolfe and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
Download or read book Powerful Public Relations written by Rashelle S. Karp and published by American Library Association. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce
Download or read book Library Public Relations Promotions and Communications written by Lisa A. Wolfe and published by . This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by Scarecrow Press. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Download or read book Public Relations for Librarians written by Anne F. Roberts and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1989 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exploring the Relationship Between Media Libraries and Archives written by Chisita, Collence Takaingenhamo and published by IGI Global. This book was released on 2018-09-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.
Download or read book Public Relations for Librarians written by Kenneth Cecil Harrison and published by Gower Publishing Company, Limited. This book was released on 1982 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Download or read book Public Relations for Libraries written by Allan Angoff and published by Praeger. This book was released on 1973-10-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Download or read book The PR Knowledge Book written by Sangeeta Waldron and published by Business Expert Press. This book was released on 2019-07-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
Download or read book Library s Crisis Communications Planner written by Jan Thenell and published by American Library Association. This book was released on 2004-07-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.
Download or read book Planned Public Relations for Libraries written by Margaret Kinnell and published by Graham Books. This book was released on 1989 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for the planning and implementation of public relations in libraries and information services. Explores the commercial approach to public relations, the needs of library users, planning a public relations campaign, managing a campaign budget, lobbying politicians, and staff training and deve
Download or read book The Visible Library written by Bob Usherwood and published by . This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Public Relations Activities in ARL Libraries written by and published by Association of Research Libr. This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations for Public Libraries written by Betty Pratt Rice and published by New York : Wilson. This book was released on 1972 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.
