Download or read book Public Relations and the Nigerian Economy written by Tyotom Keghku and published by . This book was released on 2005 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Possibilities written by ʼWole Adamolekun and published by . This book was released on 2005 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Management in Africa Volume 1 written by Albert A. Anani-Bossman and published by Springer Nature. This book was released on 2023-07-12 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.
Download or read book Financial Public Relations written by Yushau Abdulhameed Shuaib and published by . This book was released on 2001 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Management in Africa Volume 2 written by Albert A. Anani-Bossman and published by Springer Nature. This book was released on 2023-07-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
Download or read book Advertising Emerging Societies in a Technological Global Economy written by Erdener Kaynak and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ethics Values and Relevance of Public Relations and Information Management written by Felix Babatunde Ale and published by Grin Publishing. This book was released on 2016-12-12 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, language: English, abstract: Public Relations popularly known as (PR) can be defined as the practice of managing the distribution of information between an organization (such as a government agency, a business organisation or individual and the public. It may entail an individual or organization gaining access to their target audience using topics of interest to the public as well as new materials that do not require direct payment. Public relations is based on the idea of creating reports or coverage for clients free of charge as opposed to advertising and marketing. The main aim behind public relations is informing the public, employees, prospective customers, partners, and investors among other stakeholders. Companies apply the same strategy to ensure stakeholders maintain a certain view about its activities, political decisions, products, and leadership. Public relations professionals work for businesses and companies, PR and marketing firms, government agencies, and non-governmental organizations among others. They create and maintain good relationships between their employers and their target audience, opinion leaders, and the media. Common roles include designing communications campaigns, working with the press, writing new releases, writing speeches for organization leaders, and managing company reputation.
Download or read book Social Media Usage Among Public Relations Practioners in Lagos State Nigeria written by Adedoyin Yetunde Rihannat and published by . This book was released on 2016 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study explores the uses of social media in public relations practices among practitioners in Lagos state, Nigeria. The study is based on the assumption that social media have changed the way public relations is being practised in contemporary times; the 21st century. The study is premised on the 'Uses and Gratifications' (U & G) Theory, a perspective that posits that individuals actively choose media or media content to satisfy their goals. Irrespective of the fact that the same theory has been applied in other countries, mostly Western (developed), this study provides an African i.e. Nigerian (developing country) perspective which differs in terms of its socio-cultural, political and economic status. In-depth interviews were conducted with 11 PR practitioners in Lagos state, Nigeria, whose companies'/organizations' names were retrieved from a list of the Nigerian Institute of Public Relations Practitioners (NIPR) to gather data for this study. Adopting a qualitative approach also helped to provide the practitioners' first-hand information on their experiences about social media usage in the profession. These practitioners were drawn from the government sector, an academic institution and private PR firms, all of whom actively use the social media in their PR practices. The study proposed four research questions: RQ1: How do PR practitioners in Nigeria use social media in their practices? RQ2: Why do PR practitioners in Nigeria use social media in their practices? RQ3: In what ways do social media gratify PR practitioners' needs in Nigeria? RQ4: How has social media usage shaped PR practices in Nigeria? The findings of the study affirm that public relations practitioners in Nigeria have largely incorporated social media usage in their practices and derive numerous gratifications therein. However, they have a number of downsides to the usage in regards to how it has shaped their practices. Practically, the study suggests that practitioners be educated on how to properly use these social media platforms to achieve maximum professional objectives, employers should not relegate all PR functions and duties to only those competent in social media usage as not all PR duties can be achieved using the social media. The study also suggests the need for further research on the same phenomenon in other parts of the country.
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
Download or read book The Global Public Relations Handbook Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Download or read book Nigeria and the Nation State written by John Campbell and published by Rowman & Littlefield. This book was released on 2024-08-13 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nigeria, despite being the African country of greatest strategic importance to the U.S., remains poorly understood. John Campbell explains why Nigeria is so important to understand in a world of jihadi extremism, corruption, oil conflict, and communal violence. The revised edition provides updates through the recent presidential election.
Download or read book Media and Communication in Nigeria written by Bruce Mutsvairo and published by Routledge. This book was released on 2021-12-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
Download or read book Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Download or read book Beauty Diplomacy written by Oluwakemi M. Balogun and published by Globalization in Everyday Life. This book was released on 2019-12-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nigerian beauty pageant industry positions itself as working to symbolically restore the public face of the nation while seeking to materially shift the private lives of affiliates on the ground.
Download or read book Nigeria written by John Campbell and published by Rowman & Littlefield Publishers. This book was released on 2013-06-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nigeria, the United States’ most important strategic partner in West Africa, is in grave trouble. While Nigerians often claim they are masters of dancing on the brink without falling off, the disastrous administration of President Goodluck Jonathan, the radical Islamic insurrection Boko Haram, and escalating violence in the delta and the north may finally provide the impetus that pushes it into the abyss of state failure. In this thoroughly updated edition, John Campbellexplores Nigeria’s post-colonial history and presents a nuanced explanation of the events and conditions that have carried this complex, dynamic, and very troubled giant to the edge. Central to his analysis are the oil wealth, endemic corruption, and elite competition that have undermined Nigeria’s nascent democratic institutions and alienated an increasingly impoverished population. However, state failure is not inevitable, nor is it in the interest of the United States. Campbell provides concrete new policy options that would not only allow the United States to help Nigeria avoid state failure but also to play a positive role in Nigeria’s political, social, and economic development.
Download or read book Culture and Public Relations written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
Download or read book Effective Public Relations written by Scott M. Cutlip and published by Pearson Education India. This book was released on 1962 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
