Download or read book Public Relations and Media in Cooperatives An Indian Perspective written by Sanjay Kumar Verma and published by Studera Press. This book was released on 2019-09-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when effective communications has become the biggest issue confronting the cooperative movement globally, the book delves into the issues of Public Relations and Media in the context of cooperatives in India. Being the largest cooperative movement in the world, with significant achievements in various areas of socio-economic activities, the Indian cooperative movement faces a big challenge of image-building which can enhance the profile of the cooperative movement, and create awareness about the beneficial aspects of cooperative development amongst the general masses. Against this backdrop, the book is a timely endeavour to analyse the issues of public relations and media which have an important role in image-building of the cooperative sector. The book with a strategic orientation comes up with fresh perspectives so as to prepare a road-map for strengthening the functioning of public relations and media in the working of cooperatives in India. As communications is considered the weakest link in the functioning of the cooperative sector, there is a strong realization that the cooperative movement in India cannot succeed without a vibrant public relations and media policy. As the communication literature in the cooperative sector in India is scanty, the book also fills a big void in enriching the subjects of public relations and media, which are generally neglected. The book deals with a wide gamut of vital issues like importance of public relations, research in public relations, media relations, community media, cooperative advocacy, success stories, strategic communications, social media, role of blogs, and also some case studies related to public relations and media. The book provides a refreshing referral benefit to students and teachers of public relations and media, research scholars, faculty members, academicians, practitioners and policy-makers related to the cooperative sector in India and abroad.

Download or read book EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY THIRD EDITION written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2019-09-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.

Download or read book Cooperatives and Social Innovation written by D. Rajasekhar and published by Springer Nature. This book was released on 2020-10-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses social innovations by cooperatives from the Asia and Pacific region. Social innovations emerge when the state and market in developing countries find it difficult to solve problems such as poverty, hunger, ill health, poor education systems, inadequate drinking water and poor sanitation. These countries also face barriers to economic growth such as climate change, poor governance, unequal opportunities and social exclusion. This volume therefore addresses the following questions. What are the distinctive features of social innovations by cooperatives? How social innovations bring in changes in the process and outcome of development? After presenting theories of social innovation and a critical review of cooperatives and social innovation, the book presents 15 chapters on social innovations by cooperatives in the Asia Pacific region. These social innovations are related to health insurance, community based tourism, disaster response, climate smart agriculture, use of social media for youth empowerment, training for the emergence of second-line leaders in cooperatives, social inclusion through innovative finance, profitable marketing of organic produce to strengthen economic status of small farmers, digital auction and value addition for income security of farmer members, collaboration between cooperative members and workers for the mutual benefit, worker cooperatives, women leadership and participation, building union-cooperative partnership in finance and rating of cooperatives to promote transparency and accountability. A chapter on innovative services of cooperatives during the time of Covid19 is also included. This volume will be quite significant for co-operators, researchers, teachers, practitioners and policy-makers at the global level. The theme is relevant for international development community and national cooperatives with concern for their communities, which is the seventh cooperative principle of International Cooperative Alliance and the Sustainable Development Goal of the UN.

Download or read book The Cooperator written by and published by . This book was released on 2007 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook Of Public Relations In India written by D. S. Mehta and published by Allied Publishers. This book was released on 2011 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020-01-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Download or read book Paying for Space written by Priyanki Ahluwalia and published by . This book was released on 2005 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book NCDC Bulletin written by National Cooperative Development Corporation (India) and published by . This book was released on 2003 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Services Marketing written by Ravi Shanker and published by Excel Books India. This book was released on 2002 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services

Download or read book Indian Cooperative Review written by and published by . This book was released on 2006 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cooperative Perspective written by and published by . This book was released on 1976 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Growth of New Media Communications written by Gaurav Gupta and published by . This book was released on 2008 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Resources in Education written by and published by . This book was released on 1991-08 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research in Education written by and published by . This book was released on 1971 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bibliography of Agriculture written by and published by . This book was released on 1966 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Government Media and the Public Sector written by M. R. Virmani and published by . This book was released on 1983 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers and proceedings.

Download or read book India s Foreign Policy and Regional Multilateralism written by Arndt Michael and published by Springer. This book was released on 2013-02-07 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a novel analytical perspective on regional multilateralism in South Asia and its neighbouring regions and covers the genesis, evolution and status quo of the four major regional organizations.