Download or read book Handbook of Public Information Systems written by Kenneth Christopher and published by CRC Press. This book was released on 2005-03-29 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering IT projects on time and within budget while maintaining privacy, security, and accountability is one of the major public challenges of our time. The Handbook of Public Information Systems, Second Edition addresses all aspects of public IT projects while emphasizing a common theme: technology is too important to leave to the technocrats.
Download or read book Primer of Public Relations Research Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Download or read book An Overview of The Public Relations Function Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Download or read book Envisioning Information written by Edward R. Tufte and published by . This book was released on 1990 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escaping flatland -- Micro/macro readings -- Layering and separation -- Small multiples -- Color and information -- Narratives and space and time -- Epilogue.
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Download or read book Public Records Law for North Carolina Local Governments written by David M. Lawrence and published by Unc School of Government. This book was released on 2010 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews and explains the principal public records statutes applicable to records held by North Carolina local governments and examines the public's right of access to those records. It expands the coverage of the first edition and its cumulative supplement and also includes developments in the law since 2004. Although the book focuses on records held by local governments, state government officials also will find it useful.
Download or read book Primer of Public Relations Research Second Edition written by Don W. Stacks and published by Guilford Press. This book was released on 2010-07-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Download or read book Marketing Management Second Edition written by and published by Excel Books India. This book was released on with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Download or read book The Art of Access written by David Cuillier and published by CQ Press. This book was released on 2019-07-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever you’re trying to learn about the world—as a journalist or as an informed citizen— public records often hold the key. But what records, where? And how to get them? Gaining access to records is an art, one that requires an organized approach and a good understanding of human behavior. The Art of Access: Strategies for Acquiring Public Records, Second Edition is a how-to guide for putting the law into action and using ingenuity to pry records loose. FOI experts and longtime journalists David Cuillier and Charles N. Davis present strategies for dealing with the officials who stand between you and the information you seek. They explore new developments in technology and research and the latest online innovations and tools to help you rethink the information-gathering process and develop a document state of mind.
Download or read book Handbook of Public Information Systems written by Judith Graham and published by CRC Press. This book was released on 2010-03-10 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering IT projects on time and within budget, while maintaining privacy, security, and accountability, remains one of the major public challenges of our time. In the four short years since the publication of the second edition of the Handbook of Public Information Systems, the field of public information systems has continued to evolve. This ev
Download or read book The Public Record Research Tips Book written by Michael L. Sankey and published by Facts on Demand Press. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn first hand how to use "Insider Information" for searching for public records at thousands of government public record agencies and web pages. This resource provides the tips and practical knwoledge to guide you to the right source and help you become an ultra-efficient searcher. Field Guide to Court Record Databases, How to Evaluate Public Record Vendors, How to Evaluate Record Search Sites, Why and When All Criminal Records are Not Created Equal, Expanded Coverage of Government Watch Lists, Sanction Lists, and Enforcement Actions, Know the Location Anomalies that Affect Searching Liens and Assets. Book jacket.
Download or read book Public Relations in the Digital Age 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Download or read book Government Public Relations written by Mordecai Lee and published by CRC Press. This book was released on 2007-12-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t
Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Download or read book Public Utilities Second Edition written by David E. McNabb and published by Edward Elgar Publishing. This book was released on 2016-10-28 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly updated introduction to the current issues and challenges facing managers and administrators in the investor and publicly owned utility industry, this engaging volume addresses management concerns in five sectors of the utility industry: electric power, natural gas, water, wastewater systems and public transit.
