Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Download or read book Basic Facts about Trademarks written by and published by . This book was released on 1988-08 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Protecting the Brand written by Peter Hlavnicka and published by Business Expert Press. This book was released on 2021-11-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).

Download or read book Small Business Petroleum and Petrochemical Marketers Protection Act of 1975 written by United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Legislation and published by . This book was released on 1976 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Kayla written by Black Art and published by Soffer Publishing. This book was released on 2017-10-13 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black River Art specializes in large sized books with awesome covers that will help you to express your individuality in the way you want to do it. This book has been PERSONALIZED with the name you see printed on the cover. This book which can be used as a journal, diary, daily planner, or notebook features: Undated pages so you can have the ability to set it up in whatever way you like. No more wasted predated pages. 105 lined pages to do with what you want. Spacious lines to give you plenty of room to write. None of those little boxes and squished lines that you will never use. Quality 60# paper A larger book size measuring 8 1/2" x 11" which is perfect for your desktop, backpack or briefcase. A beautiful, personalized and professionally designed, cover to let you express your individuality. Let's face it, you can't do that with a industry standard black cover, right? And most of all, the FREEDOM to use your book the way you want to, not the way someone else thinks you should. Don't see your name in our personalized book selection? Not a problem. Visit the author section below or click on our name at the top of the page to find out how we can get your name on a book within three to four business days for you to purchase on Amazon.

Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

Download or read book The Business Enterprise Handbook written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2004 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: About this book Introduction 1 Pt. 1 Where are we now? 7 1 Your mission 15 2 Opportunities and threats 23 3 Strengths and weaknesses 38 4 The financial position 57 5 How to diagnose your organisation 97 6 Assessing people, structure and systems 114 Pt. 2 Where are we going? 143 7 Marketing options 147 8 Marketing strategy: focus and priorities 152 9 Choosing between alternatives 162 10 Financing growth 178 11 Acquisitions, mergers, joint ventures and divestments 219 12 Visionary leadership 238 Pt. 3 How will we get there? 253 13 The marketing plan 257 14 The people plan 270 15 Managing change 285 16 The financial plan 302 17 Writing and presenting your business plan 322 18 Exit routes 337 References 352 Index 354 Index of advertisers 356.

Download or read book Protecting Your Company s Intellectual Property written by Deborah E. Bouchoux and published by Amacom Books. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific chapters cover selection, application, maintenance, and infringement for trademarks, copyright, and patents. Other topics include trade secrets, unfair competition, employee work products, internal processes, and the Internet. The book also contains model forms and documents, including trademark license agreements, application forms for trademarks, copyrights, and patents, sample noncomplete clauses, and intellectual asset audit forms. Bouchoux is an attorney specializing in intellectual property law. c. Book News Inc.

Download or read book Nolo s Encyclopedia of Everyday Law written by The Editors of Nolo The Editors of Nolo and published by Nolo. This book was released on 2023-04-25 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for quick and reliable answers to everyday legal questions, from the nation's most respected publisher of self-help legal information.

Download or read book The Psychology Behind Trademark Infringement and Counterfeiting written by J. L. Zaichkowsky and published by Psychology Press. This book was released on 2020-04-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

Download or read book Business Sexcess written by and published by Magga Marketing Inc.. This book was released on with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advising Minnesota Corporations and Other Business Organizations Second Edition written by Roger Magnuson and published by Juris Publishing, Inc.. This book was released on 2011-10-01 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Comprehensive reference and treatise, Advising Minnesota Corporations and Other Business Organizations examines thoroughly, with detailed commentary and analysis, the issues confronting a business, from initial promotion and start-up, through governance, financial distress, confrontation and litigation, to dissolution. It answers the most critical questions that arise at a board meeting, discussing internal corporation decisions, and offers advice on external legal issues including advertising, labor and employment, international trade, copyright and intellectual property, bankruptcy, and domestic relations. Written by two leading authorities and boasting over 30 contributing authors who practice variously at large full-service law firms, "in house," and in smaller specialized firms; Advising Minnesota Corporations and Other Business Organizations is a required resource and reference work for every Minnesota lawyer. Business lawyers and general counsel will find this work indispensable, and lawyers in every area of practice will use this treatise to address common problems arising in the context of the business lives of their clients. Value Package

Download or read book Overseas Business Reports written by and published by . This book was released on 1986 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Patents Trademarks and Related Rights written by Stephen Pericles Ladas and published by Harvard University Press. This book was released on 1975 with total page 2172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Manager Diploma City of London College of Economics 9 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Download or read book The Small Business Start Up Kit for California written by Peri Pakroo and published by Nolo. This book was released on 2024-03-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to starting a small business in California The Small Business Start-Up Kit for California shows you how to set up a small business quickly and easily. It explains the forms, fees, and regulations you’ll encounter and shows you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get needed California licenses and permits hire and manage staff in compliance with California and federal law start a home business manage finances and taxes, and market your business effectively, online and off. The 15th edition is updated with the latest legal and tax rules affecting California small businesses, plus trends in digital marketing, remote working, and technology (including AI) for small businesses. WITH DOWNLOADABLE FORMS Includes cash flow projection and profit/loss forecast worksheets, California LLC Articles of Organization, small business resources, and more available for download.

Download or read book Intellectual Property and Financing Strategies for Technology Startups written by Gerald B. Halt, Jr. and published by Springer. This book was released on 2016-11-30 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive, easy to understand guide for startup entities and developing companies, providing insight on the various sources of funding that are available, how these funding sources are useful at each stage of a company’s development, and offers a comprehensive intellectual property strategy that parallels each stage of development. The IP strategies offered in this book take into consideration the goals that most startups and companies have at each stage of development, as well as the limitations that exist at each stage (i.e., limited available resources earmarked for intellectual property asset development), and provides solutions that startups and companies can implement to maximize their return on intellectual property investments. This book also includes a number of descriptive examples, case studies and scenarios to illustrate the topics discussed, and is intended for use by startups and companies across all industries. Readers will garner an appreciation for the value that intellectual property rights provide to a startup entity or company and will gain an understanding of the types of intellectual property rights that are available to companies and how to procure, utilize and monetize those intellectual property rights to help their company grow.