Download or read book Establishing Managing and Protecting Your Online Reputation written by Kevin Pho and published by . This book was released on 2013 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Assassination written by Richard Torrenzano and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Download or read book The Medical Entrepreneur Digital Version written by Steven M Hacker, MD. and published by Nano 2 Business Press. This book was released on 2010-12-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written in two parts.The first part is for physicians wanting to learn about joining or starting their own medical practice. Part I teaches doctors the following: How to make money in private practice, how to bill insurance companies, required medical licenses, required healthcare laws, what to watch out for before signing an employment contract, insurance company contract, understanding payroll, Human Resources, billing and getting paid, technology in the medical office, computers, electronic health records, practice management software, HIPAA, HITECH Act, Red Flags Rule, hiring and firing, designing an office, marketing, Public Relations and more.The second part is for physician entrepreneurs. Physician entrepreneurs are doctors that are interested in starting their own business or commercializing their research. This book covers the following topics: creating a business from an idea, trademarks, copyrights, raising capital, creating a board of directors, creating an advisory board, understanding term sheets, intellectual property, customer acquisition, marketing, public relations, hiring a management team, how to negotiate, and working with venture capitalists and angels.
Download or read book The Fight for Privacy Protecting Dignity Identity and Love in the Digital Age written by Danielle Keats Citron and published by W. W. Norton & Company. This book was released on 2022-09-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential road map for understanding—and defending—your right to privacy in the twenty-first century. Privacy is disappearing. From our sex lives to our workout routines, the details of our lives once relegated to pen and paper have joined the slipstream of new technology. As a MacArthur fellow and distinguished professor of law at the University of Virginia, acclaimed civil rights advocate Danielle Citron has spent decades working with lawmakers and stakeholders across the globe to protect what she calls intimate privacy—encompassing our bodies, health, gender, and relationships. When intimate privacy becomes data, corporations know exactly when to flash that ad for a new drug or pregnancy test. Social and political forces know how to manipulate what you think and who you trust, leveraging sensitive secrets and deepfake videos to ruin or silence opponents. And as new technologies invite new violations, people have power over one another like never before, from revenge porn to blackmail, attaching life-altering risks to growing up, dating online, or falling in love. A masterful new look at privacy in the twenty-first century, The Fight for Privacy takes the focus off Silicon Valley moguls to investigate the price we pay as technology migrates deeper into every aspect of our lives: entering our bedrooms and our bathrooms and our midnight texts; our relationships with friends, family, lovers, and kids; and even our relationship with ourselves. Drawing on in-depth interviews with victims, activists, and advocates, Citron brings this headline issue home for readers by weaving together visceral stories about the countless ways that corporate and individual violators exploit privacy loopholes. Exploring why the law has struggled to keep up, she reveals how our current system leaves victims—particularly women, LGBTQ+ people, and marginalized groups—shamed and powerless while perpetrators profit, warping cultural norms around the world. Yet there is a solution to our toxic relationship with technology and privacy: fighting for intimate privacy as a civil right. Collectively, Citron argues, citizens, lawmakers, and corporations have the power to create a new reality where privacy is valued and people are protected as they embrace what technology offers. Introducing readers to the trailblazing work of advocates today, Citron urges readers to join the fight. Your intimate life shouldn’t be traded for profit or wielded against you for power: it belongs to you. With Citron as our guide, we can take back control of our data and build a better future for the next, ever more digital, generation.
Download or read book The Basics of Digital Privacy written by Denny Cherry and published by Syngress. This book was released on 2013-11-21 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who's watching you online? These days, it's hard to be sure. But the recent Edward Snowden revelations of NSA data mining and the constant threat of identity theft from criminals mean your privacy is in jeopardy. The Basics of Digital Privacy teaches you how to protect the privacy of your data and your identity while surfing, searching, and interacting with others in a virtual world. Author Denny Cherry teaches professionals how to keep huge databases secure, and he will introduce you to the basic concepts of protecting your identity, your financial data, and your personal information from prying eyes while using your computer and smartphone. You'll learn how to stay connected and conduct business online, while protecting your privacy with every keystroke and click. The Basics of Digital Privacy gives you clear, non-technical explanations of how to safely store personal information online, create secure usernames and passwords for websites, and participate in social media without compromising your privacy. Learn how to find out who's watching you online, and what the law has to say about your privacy rights. A great resource for anyone who ventures into the online world on a daily basis! - The most straightforward and up-to-date guide to privacy for anyone who goes online for work, school, or personal use - Real-world examples show you how cyber criminals commit their crimes, and what you can do to keep your identity and your data safe - Written by author Denny Cherry, who teaches top security professionals how to protect huge databases of information - Learn the best ways to create secure passwords, chat, text, email and conduct business online without compromising your identity and your personal data
Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-29 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition
Download or read book Protecting Privacy in Computerized Medical Information written by and published by . This book was released on 1993 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computer Security Protecting Digital Resources written by Robert C Newman and published by Jones & Bartlett Publishers. This book was released on 2009-02-19 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, society is faced with numerous internet schemes, fraudulent scams, and means of identity theft that threaten our safety and our peace of mind. Computer Security: Protecting Digital Resources provides a broad approach to computer-related crime, electronic commerce, corporate networking, and Internet security, topics that have become increasingly important as more and more threats are made on our internet environment. This book is oriented toward the average computer user, business professional, government worker, and those within the education community, with the expectation that readers can learn to use the network with some degree of safety and security. The author places emphasis on the numerous vulnerabilities and threats that are inherent in the Internet environment. Efforts are made to present techniques and suggestions to avoid identity theft and fraud. Readers will gain a clear insight into the many security issues facing the e-commerce, networking, web, and internet environments, as well as what can be done to keep personal and business information secure.
Download or read book Risk Management Liability Insurance and Asset Protection Strategies for Doctors and Advisors written by David Edward Marcinko and published by CRC Press. This book was released on 2015-12-22 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is not uncommon for practicing physicians to have more than a dozen separate insurance policies to protect their medical practice and personal assets. Yet, most doctors understand very little about their policies.Risk Management, Liability Insurance, and Asset Protection Strategies for Doctors and Advisors: Best Practices from Leading Consultant
Download or read book Global Brand Management written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Download or read book The Ethics of Cybersecurity written by Markus Christen and published by Springer Nature. This book was released on 2020-02-10 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides the first comprehensive collection of papers that provide an integrative view on cybersecurity. It discusses theories, problems and solutions on the relevant ethical issues involved. This work is sorely needed in a world where cybersecurity has become indispensable to protect trust and confidence in the digital infrastructure whilst respecting fundamental values like equality, fairness, freedom, or privacy. The book has a strong practical focus as it includes case studies outlining ethical issues in cybersecurity and presenting guidelines and other measures to tackle those issues. It is thus not only relevant for academics but also for practitioners in cybersecurity such as providers of security software, governmental CERTs or Chief Security Officers in companies.
Download or read book Practice Management for Healthcare Professionals written by Drew Stevens and published by Momentum Press. This book was released on 2015-10-29 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare is one field that remains a growing industry, according to the U.S. Bureau of Labor. As the youngest baby boomers continue to ascend in age, the need to employ qualified health care personnel to both prevent and treat medical issues increases. BLS suggests that there will be substantial growth of people in the healthcare field, from practitioners to operations personnel in administration and technology. Yet, many in the field struggle. This book provides relevant, pertinent, and focused information to aid a new or existing practice. The author, a well-respected international practice management consultant and medical practice coach, offers insights to revive a struggling practice. He provides frameworks, templates, and scripts that practices can immediately use.
Download or read book Privacy Protection Measures and Technologies in Business Organizations Aspects and Standards written by Yee, George O.M. and published by IGI Global. This book was released on 2011-12-31 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a collection of research on privacy protection technologies and their application in business organizations"--Provided by publisher.
Download or read book Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2020-12-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.
Download or read book Conference Publication written by and published by . This book was released on 1985 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Protecting Data Privacy in Health Services Research written by Institute of Medicine and published by National Academies Press. This book was released on 2001-01-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for quality improvement and for cost saving are driving both individual choices and health system dynamics. The health services research that we need to support informed choices depends on access to data, but at the same time, individual privacy and patient-health care provider confidentiality must be protected.
Download or read book Network World written by and published by . This book was released on 2003-01-06 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
