Download or read book Promotions and Their Dynamic Effect on Major League Baseball Attendance written by Marcus Jackson and published by . This book was released on 2014 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions written by Wayne S. DeSarbo and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game attendance resulting from ticket sales is the single largest revenue stream for Major League Baseball (MLB) teams. We propose a general multiple distributed lag framework following the Koyck family of models for estimating MLB attendance drivers and focus specifically on the differential direct and carryover effects of in-game promotions. By setting various model constraints, the proposed framework incorporates different forms of serial correlation and promotion-specific dynamic effects. Using information model-selection heuristics, we select an optimal model of attendance drivers for the Pittsburgh Pirates' 2010-2012 MLB seasons. We demonstrate that our newly proposed model with an unrestricted serial correlation structure performs best. We find that although kids promotions have the highest direct effect on attendance, giveaway and entertainment promotions have substantial carryover effects and the largest total effects. We use our results to optimize the Pirates' promotional schedule and find that a reallocation of resources across promotional categories can increase profits between 39% and 88%.
Download or read book The Effect of Game day Promotions on Increasing Game Attendance and Fan Engagement for Major League Baseball Teams written by Andrea Weed and published by . This book was released on 2015 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study applies contingency theory to analyze how effective promotions are at increasing attendance and facilitating fan engagement. Contingency theory framework assumes there is neither a best way to organize nor is any strategy equally effective (Galbraith, 1973; Shank & Lyberger, 2014). This is consistent with the results from this study, as there were significant findings but no clear or definitive answers. This study utilized an online survey of MLB consumers ages 18 or older that attended a game during 2014 or 2015, within 150 miles of an MLB ballpark, and without season tickets (N = 382). Scale psychometrics for identity antecedents and motivations was used to analyze areas of fan engagement. Multiple linear regression equations were completed, indicating that the effect of external contingencies on willingness to attend games varies within levels of fan engagement, and appeal of game-day promotions varies within levels of fan engagement. A comparison of means also found that effect of promotions on willingness to attend games does not vary within promotional categories. The findings support contingency theory and provide important implications for next-step strategies for scholarship and industry.
Download or read book The Relationship Between Promotions and Attendance at Major League Baseball Games written by Michael J. Lucas and published by . This book was released on 2004 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Download or read book The Effect of Jumbotron Advertising on the Experience of Attending Major League Baseball Games written by Trevor Kraus and published by . This book was released on 2014 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League Baseball stadiums. Two methods were employed in the pursuit of this study: ethnographic interviews and particpant-observer observation. For the most part, the two methods revealed similar data. Although the breadth of the study was not large enough to make sweeping conclusions, the data indicate that jumbotron advertising, outside of a few features that appear, does not have a dramatic effect on the experience of attending games. For example, it does not increase attendance at Major League Baseball games. However, when certain, less frequent advertisements features are displayed, they have the effect of making fans more educated about the game through replays and statistics and more apt to cheer. Additionally, the researcher observed that jumbotron advertisements appear almost exclusively between innings, when play is not taking place.
Download or read book Strategic Sport Marketing written by Adam Karg and published by Routledge. This book was released on 2022-03-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book Concise Introduction to Sport Marketing written by T. B. Cornwell and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.
Download or read book What is the Effect of Major League Baseball Broadcasts on Attendance in Minor League Cities written by Gordon McLendon and published by . This book was released on 1950 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2024-05-15 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book Do Fans Matter The Effect of Attendance on the Outcomes of Major League Baseball Games written by Erin E. Smith and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We examine the role of attendance in home-field advantage for Major League Baseball, using a dataset of all MLB games played from 1996 to 2005. Using two-stage least squares, we find that attendance has a significant effect on the home-field advantage. Our results indicate that a one standard deviation increase in attendance results in a 4% increase in the likelihood of a home team win. We also find that if attendance as a percent of stadium capacity were to increase by 48%, we would expect the home team's run differential to increase by one run. We show that the additional home-field advantage is driven by increased home team performance.
Download or read book Annual Attendance Demand in Minor League Baseball written by Nola Agha and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considerable time has been spent on identifying the demand determinants in major league sports. Much less attention has focused on minor league baseball despite its unique business structure: with free inputs provided by strategic alliance partners, minor league teams rely more heavily on their home stadiums, promotions, local brand, and partnerships with Major League clubs to generate demand. This conceptual research first defines the characteristics of minor league baseball that make it unique from demand in Major League Baseball. Next, it discusses theoretical demand determinants and provides a review of empirical results. It concludes by identifying the problems in current MiLB demand modelling and offers suggestions for improvements and future research.
Download or read book Integrated Marketing Communications in Football written by Argyro Elisavet Manoli and published by Routledge. This book was released on 2022-07-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
Download or read book Gender Differences the Effect of Promotional Techniques on Fan Attendance at MLB Games During a Losing Season written by Melanie Mount and published by . This book was released on 2007 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Promotional Incentives on Attendance Figures in Professional Baseball written by Mark A. Wadey and published by . This book was released on 1988 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fable of the Freebies written by Charles Bender and published by . This book was released on 2008 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An attendance model using the 2007 Major League Baseball season as its data set looks at specific factors that drive attendance ... such as winning, external factors such as weather and population, and puts an emphasis on the role of promotions with respect to attendance"--Abstract, leaf [ii].
