Download or read book Promotion Dynamics written by Scott A. Neslin and published by Now Publishers Inc. This book was released on 2009 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Download or read book Managerial Promotion The Dynamics for Men and Women written by Marian N. Ruderman and published by Center for Creative Leadership. This book was released on 1996-08-22 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are subtle but potent differences in the ways decisions are made to promote men and women. This publication looks at these differences through a study conducted at one Fortune 500 company. It discusses the several ways that the promotion decision process can undermine women’s advancement and outlines strategies for making balanced decisions.
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Download or read book Marketing Dynamics written by Brenda Clark and published by Goodheart-Wilcox Publisher. This book was released on 2013-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
Download or read book Microsoft Certified Dynamics 365 Marketing Functional Consultant Associate MB 220 written by and published by Cybellium . This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Download or read book Microsoft Dynamics GP For Dummies written by Renato Bellu and published by John Wiley & Sons. This book was released on 2008-10-13 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re accountable for accounting in a mid-level business, Microsoft Dynamics GP accounting software can be your best friend. Microsoft Dynamics GP For Dummies improves the friendship by highlighting the most useful and practical features, dispelling the most common misconceptions, and letting you in on the best tips and tricks — all in plain English! Microsoft Dynamics GP For Dummies shows you how to set up and use this modular accounting program. You’ll learn to customize Dynamics Great Plains, get around the program, create a company, build an effective chart of accounts, and maintain a general ledger. You’ll find out how to: Create invoices and bill your customers, manage receipts, and easily match payments to invoices Set up vendors quickly and easily Customize GP fit your business perfectly and make the home page more efficient Work with the modules you’ll use most often in the Purchasing, Sales, Inventory, and Financial series Safeguard your database and set up a disaster recovery plan containing all the right steps Use Professional Services Tools and utilities to find and fix data discrepancies Get inventory under control Close your books at year end and use shortcuts to easily print reports from all the data you’ve collected Save keystrokes with Quick Journal and batch frequency Leverage the interoperability between Dynamics GP and Microsoft Office applications Make upgrading hassle-free Microsoft Dynamics GP For Dummies helps you make this sometimes-complex program do your bidding, which might account for your rising popularity in the office! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo and published by Taylor & Francis. This book was released on 2022-08-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Download or read book Behavioral Interactions Markets and Economic Dynamics written by Shinsuke Ikeda and published by Springer. This book was released on 2015-09-12 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects important contributions in behavioral economics and related topics, mainly by Japanese researchers, to provide new perspectives for the future development of economics and behavioral economics. The volume focuses especially on economic studies that examine interactions of multiple agents and/or market phenomena by using behavioral economics models. Reflecting the diverse fields of the editors, the book captures broad influences of behavioral economics on various topics in economics. Those subjects include parental altruism, economic growth and development, the relative and permanent income hypotheses, wealth distribution, asset price bubbles, auctions, search, contracts, personnel management and market efficiency and anomalies in financial markets. The chapter authors have added newly written addenda to the original articles in which they address their own subsequent works, supplementary analyses, detailed information on the underlying data and/or recent literature surveys. This will help readers to further understand recent developments in behavioral economics and related research.
Download or read book Marketing Dynamics written by Brenda Clark and published by Goodheart-Wilcox Publisher. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter.Vivid explanations and classic examples help students comprehend the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These basic concepts are presented through the Four Ps: Product, Place, Price, and Promotion. The role of technology and the Internet are also emphasized throughout the text and support materials.
Download or read book Dynamics of an Authoritarian System written by Mária Csanádi and published by Central European University Press. This book was released on 2022-07-12 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conceptually synthetic and empirically rich book demonstrates the vulnerability of democratic settings to authoritarianism and populism. Six scholars from various professional fields explore here the metamorphosis of a political party into a centralized authoritarian system. Viktor Orbán and his Fidesz party needed less than ten years to accomplish this transformation in Hungary. In 2010, after winning a majority that could make changes in the constitution – two-thirds of the parliamentary seats, they evolved and stabilized the system, which produced again the two-thirds majority in 2014 and 2018. The authors reveal how a democratic setting can be used as a device for political capture. They show how a political entity managed to penetrate almost all sub-fields of the economy to arrive at institutionalized corruption, and how the centralized power structure reproduces itself. With the help of a powerful empirical apparatus—among others analyses of more than 220,000 public tenders, redistributions of state subsidies, and the interconnectedness of those privileged with the political elite — the authors detail the functioning of a crony system and the network aspects of political connections in the rapid enrichment of politically-linked businesses. Their studies demonstrate the role of political capture in this redistribution and how this capture leads to a new social stratification.
Download or read book Rule of Law Dynamics written by Michael Zurn and published by Cambridge University Press. This book was released on 2012-06-18 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the various strategies, mechanisms, and processes that influence rule of law dynamics across borders and the national/international divide, illuminating the diverse paths of influence. It shows to what extent, and how, rule of law dynamics have changed in recent years, especially at the transnational and international levels of government. To explore these interactive dynamics, the volume adopts an interdisciplinary approach, bringing together the normative perspective of law with the analytical perspective of social sciences. The volume contributes to several fields, including studies of rule of law, law and development, and good governance; democratization; globalization studies; neo-institutionalism and judicial studies; international law, transnational governance, and the emerging literature on judicial reforms in authoritarian regimes; and comparative law (Islamic, African, Asian, Latin American legal systems).
Download or read book Transitions through the Labor Market written by Solomon W. Polachek and published by Emerald Group Publishing. This book was released on 2018-08-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains seven original and innovative articles which analyze labor market transitions, how individuals progress from school to work, choose a particular occupation, move up the job ladder, and finally withdraw from the workforce to retirement. Investigations are done by race and gender; and social implications are examined.
Download or read book Dynamics in chains and networks written by H.J. Bremmers and published by BRILL. This book was released on 2023-08-28 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Companies in food- and agribusiness chains and networks are facing ever-faster changes in the business environment, to which they must respond through continuous innovation. Societal concerns regarding animal welfare and environmental issues have to be met in a very competitive, increasingly global environment. The growing concern of consumers regarding the quality, traceability and environmental friendliness of products and processes call for fundamentally new ways of developing, producing and marketing products. New ways of organizing food supply networks, with new ties between firms and even between formerly separate sectors -such as the health and the food sector- are needed to cope with these new demands. This publication focusses on the dynamic response to these changes in chains and networks. Important topics include among others: critical success factors for design and control of innovative chains and networks, globalization of the business environment, effects of institutional and policy change, governance structures, technologies for managing interaction and design of information architectures for chains and networks."
Download or read book Microsoft Dynamics CRM 2011 Step by Step written by Mike Snyder and published by Pearson Education. This book was released on 2011-01-15 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook; tracking customer activity and communications; managing campaigns, leads, quotes, contracts, and orders; and employing basic to advanced reporting capabilities. Includes downloadable, ready-made practice files and complete Book.
Download or read book Business Dynamics in North America written by Rajagopal and published by Springer. This book was released on 2017-08-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.
Download or read book Contemporary Marketing Strategy written by Rajagopal and published by Springer. This book was released on 2019-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
