Download or read book Principles of Retailing written by John Fernie and published by Routledge. This book was released on 2015-04-24 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Download or read book Profit Principles of Retailing written by Harold B. Wess and published by . This book was released on 1931 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Retailing written by Rosemary Varley and published by Bloomsbury Publishing. This book was released on 2014-05-22 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Download or read book Retailing for profit written by Frank Stockdale and published by . This book was released on 1927 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles and Methods of Retailing written by James H. Greene and published by . This book was released on 1924 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retailing written by Delbert J. Duncan and published by . This book was released on 1955 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Retailing written by California. Bureau of Business Education and published by Routledge. This book was released on 1960 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Retailing written by Committee on Retailing and published by . This book was released on 1955 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Bloomsbury Publishing USA. This book was released on 2014-09-01 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Download or read book Principles of Retailing written by Norris Arthur Brisco and published by . This book was released on 1927 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Retailing written by Fred Mitchell Jones and published by . This book was released on 1949 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retailing Principles Practices written by Dale M. Lewison and published by Merrill Publishing Company. This book was released on 1982 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Marketing Principles of Wholesale and Retail Distribution written by Paul Dulaney Converse and published by . This book was released on 2008-11 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the over all picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones. Contents include: I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THE PROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373, WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction: The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to produce many more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution...
Download or read book Retailing Principles and Practices written by Gottieb Henry Richert and published by Gregg Division McGraw-Hill. This book was released on 1974 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Advertising and Selling written by S. Roland Hall and published by . This book was released on 1924 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Principles of Profitable Retailing written by Thomas Moreland Hunt and published by . This book was released on 1962 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Merchandising written by Melvin Thomas Copeland and published by . This book was released on 1924 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
