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Book Process For Developing An Online Product

Download or read book Process For Developing An Online Product written by Illa Cerasoli and published by . This book was released on 2021-08-14 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to create and sell a new product. Good! Most of us wish we could be so lucky. So, where do you start? First, you had to 4understand exactly what you want your product to look like. Maybe your idea is to create a customizable planner. Next, you should read inside this book since it has a full 4-step process for launching a new product. Finding, testing, launching, and scaling that product is the framework for this straightforward little book. Let's get building your sustainable business on an online market today.

Book Innovating in Product Process Development

Download or read book Innovating in Product Process Development written by Mikel Sorli and published by Springer Science & Business Media. This book was released on 2009-07-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovating in Product/Process Development demonstrates how to achieve true innovation in product development, and how to launch a new product in the quickest and cheapest way. The new approach to product development proposed in this book is based on the most recent research in the field. It suggests the integration of several tools that are currently only used independently, with the aim of stimulating the creation of innovative ideas in general, and specifically in the areas of product/process improvements and problem solving. Innovating in Product/Process Development explores different aspects of innovation processes in twenty-first century industry from a global economic perspective. It presents in detail several approaches to support these processes, from ICT-based systems to collaborative working environments, all of which will be of interest to MBA or advanced students; researchers; and design teams charged with the creation of new product lines.

Book Sketching Perspective

    Book Details:
  • Author : Ilga Leimanis
  • Publisher : The Crowood Press
  • Release : 2021-06-28
  • ISBN : 1785008811
  • Pages : 471 pages

Download or read book Sketching Perspective written by Ilga Leimanis and published by The Crowood Press. This book was released on 2021-06-28 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspective is key to visualizing a space and communicating an idea to others. This book explains how to tackle perspective with hand sketching - how to turn a 3D scene into a 2D drawing successfully. Written for a wide range of professionals from architects to set designers, engineers to interior designers, it explains the principles of perspective clearly and how to communicate a vision successfully. Topics covered include: materials and equipment, specifically with drawing on location in mind; observational drawing using the body, arms and hands to help understand the spaces being drawn; perspective constructions for one and two vanishing points for interior and exterior drawings; panoramic views and aerial perspective - how to approach drawing a crowded scene/location; adding detail - whether creating atmosphere and expression, or adding figures for scale and finally, advice is given on drawing imaginatively and how to visualize your thoughts confidently. It is fully illustrated with examples of how to draw perspective in the urban and natural landscape.

Book Product Creation Formula

    Book Details:
  • Author : Jan Erik Horgen
  • Publisher :
  • Release : 2019-09-30
  • ISBN : 9781696462037
  • Pages : 32 pages

Download or read book Product Creation Formula written by Jan Erik Horgen and published by . This book was released on 2019-09-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just starting out online? Wouldn't it be great to know the exact steps to creating your own products? Simply follow this step-by-step action plan!The choice is simple. You could spend hours, even days, researching how to get it running. Or, you get this how-to guide, and shortcut your success online.Here's what you'll learn and the steps you'll be given: * Pick A Problem You Can Solve* Do Market Research Before Writing A Word* Pick A Title That Will Sell* Choose The Best Format To Create Your Product* Plan Your Entire Product With An Outline* Create It Yourself Or Outsource It* Write Your Sales Letter And Set Up Your Funnel+ so much more!Inside I have outlined the exact steps you need to take to create your own products.If you are looking to shortcut your success online, this is it

Book PRODUCT CREATION PROCESS  Authority Product Blueprint Is an in Depth  Step by Step Course on How to Make Your Own Hot Selling Info Products

Download or read book PRODUCT CREATION PROCESS Authority Product Blueprint Is an in Depth Step by Step Course on How to Make Your Own Hot Selling Info Products written by Brian Graves and published by . This book was released on 2017-09-03 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally! A Step-By-Step System That Reveals Exactly How To Build A Real Online Business Are you sick of trying method after method with little to no results? Do you feel like you need a step-by-step plan? A proven path to REAL success online? So let me ask you this. How would it feel if you could change everything today? No more switching from method to method, no more spinning your wheels, and no more shooting without direction. It wasn't until I started to create my own products that I started to see success. Once I developed my first product and started to see leads turn into sales everything changed for me. At that point I understood what you needed to be successful. And you are probably thinking creating products is hard. And so did I when I first started. I spent months writing my first eBook. You see...I didn't have a system in place to pump out high quality products. Imagine if you had a step by step blueprint where you could create a product within a day. If you had a system like this Imagine how many products could you create in a month? That's why I created a simple, step by step method, that covers EXACTLY how to make high quality products that your prospects want to buy. Here's What You Get Module 1: The Authority Product Model In this module you will see the big picture behind the authority product model and why most people get this wrong and never achieve real success online. Module 2: The Idea Machine In this module I walk you through my extremely simple method for coming up with Hot product ideas so that you can create multiple products to profit from on demand. Module 3: Product Creation In this module you will get my EXACT process for creating high quality information marketing products fast. How to go from idea, to outline, and design high quality products fast. Module 4: Start Building Your Product In this module you will actually start creating your first product. You will learn the best types of products to create and the difference between the types of products you can create. Module 5: Product Review And Packaging In this module you will learn how to review your product to make sure it is complete and ready to deliver great results to your customers. You will also learn how to format your products to make it easy on your customers. Finally, you will see how to package your products in the most popular formats for great results. Module 6: Selling Your Product In this module you will learn how to price your products and where to launch them for best results. You will also learn about creating your sales page and getting your product download pages set up. Module 7: How To Turn Product Creation Into A Full Blown Business In this final module you will find out why product creation is one of the best online business models and how you can turn it into a full blown business. You are also going to get: ==> A plug and play fill in the blanks blueprint to create your first Powerful info product. ==> A proven rinse and repeat formula for creating successful info products again and again. ==> A method to make sure people love your product and come back for more And soooo much more. I carefully crafted this guide showing you exactly WHAT WORKS, into simple, easy to follow training. This is the EXACT same process I use to create products that my prospects want to buy HIT THE BUY BUTTON, GET IN, GET GOING TODAY

Book Value Proposition Design

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Book How To Make  2 000 A Month Online With No Formal Training

Download or read book How To Make 2 000 A Month Online With No Formal Training written by Brian Smith and published by THE PUBLISHER. This book was released on 2024-03-08 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide that teaches readers how to generate a consistent income of $2,000 per month through online ventures, even without any prior formal training. It covers various strategies and methods to achieve this goal, providing detailed step-by-step instructions and practical advice. The chapters are organized systematically, starting with understanding the online market and setting realistic goals. Readers will then learn to identify their skills and interests, research profitable niches, and create a digital product that caters to their chosen niche. The book emphasizes the importance of building an online presence through websites, blogs, and social media platforms, and offers insights on growing an email list. The guide explores different ways to monetize content, such as affiliate marketing, launching digital courses, and incorporating ads and sponsorships. It also delves into freelancing platforms, e-commerce and dropshipping, generating passive income streams, and mastering search engine optimization. The book further covers leveraging online courses and workshops, creating and selling digital art and crafts, managing an online consulting business, maximizing social media influencer opportunities, and implementing digital marketing strategies. It concludes with tips on scaling the online business through outsourcing, expanding offerings, and investing in growth. With its practical advice and comprehensive coverage, this book is a valuable resource for anyone seeking to earn a sustainable income online without formal training.

Book How to Sell Anything to Anybody

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Book Why Startups Fail

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Book Lean Product and Process Development  2nd Edition

Download or read book Lean Product and Process Development 2nd Edition written by Allen C. Ward and published by Lean Enterprise Institute. This book was released on 2014-03-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The P-51 Mustang—perhaps the finest piston engine fighter ever built—was designed and put into flight in just a few months. Specifications were finalized on March 15, 1940; the airfoil prototype was complete on September 9; and the aircraft made its maiden flight on October 26. Now that is a lean development process!" —Allen Ward and Durward Sobek, commenting on the development of the P-51 Mustang and its exemplary use of trade-off curves. Shingo Research and Professional Publication Award recipient, 2008 Despite attempts to interpret and apply lean product development techniques, companies still struggle with design quality problems, long lead times, and high development costs. To be successful, lean product development must go beyond techniques, technologies, conventional concurrent engineering methods, standardized engineering work, and heavyweight project managers. Allen Ward showed the way. In a truly groundbreaking first edition of Lean Product and Process Development, Ward delivered -- with passion and penetrating insights that cannot be found elsewhere -- a comprehensive view of lean principles for developing and sustaining product and process development. In the second edition, Durward Sobek, professor of Mechanical and Industrial Engineering at Montana State University—and one of Ward’s premier students—edits and reorganizes the original text to make it more accessible and actionable. This new edition builds on the first one by: Adding five in-depth and inspiring case studies. Including insightful new examples and illustrations. Updating concepts and tools based on recent developments in product development. Expanding the discussion around the critical concept of set-based concurrent engineering. Adding a more detailed table of contents and an index to make the book more accessible and user-friendly. The True Purpose of Product Development Ward’s core thesis is that the very aim of the product development process is to create profitable operational value streams, and that the key to doing so predictably, efficiently, and effectively is to create useable knowledge. Creating useable knowledge requires learning, so Ward also creates a basic learning model for development. But Ward not only describes the technical tools needed to make lean product and process development actually work. He also delineates the management system, management behaviors, and mental models needed. In this breakthrough text, Ward: Asks fundamental questions about the purpose and “value added” in product development so you gain a crystal clear understanding of essential issues. Shows you how to find the most common forms of “knowledge waste” that plagues product development. Identifies four “cornerstones” of lean product development gleaned from the practices of successful companies like Toyota and its partners, and explains how they differ from conventional practices. Gives you specific, practical recommendations for establishing your own lean development processes. Melds observations of effective teamwork from his military background, engineering fundamentals from his education and personal experience, design methodology from his research, and theories about management and learning from his study of history and experiences with customers. Changes your thinking forever about product development.

Book Building For Everyone

Download or read book Building For Everyone written by Annie Jean-Baptiste and published by John Wiley & Sons. This book was released on 2020-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

Book What Is The Product Development Process  What Are The Stages Of The Product Development Process  The Benefits Of Companies Developing New Products  And The Problems With Companies Not Developing New Products

Download or read book What Is The Product Development Process What Are The Stages Of The Product Development Process The Benefits Of Companies Developing New Products And The Problems With Companies Not Developing New Products written by Dr. Harrison Sachs and published by The Epic Books Of Dr. Harrison Sachs. This book was released on 2022-08-18 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on what is the product development process, identifies the stages of the product development process, explicates the benefits of companies developing new products, and demystifies the problems with companies not developing new products. Succinctly stated, the product development process refers to all of the stages of the product development process which commences with the idea generation stage and ends with the commercialization stage. The product development process is inclusive of all the stages that the product goes through from its inception in the chasms of the human mind as a product concept to its release in retail stores. The product development process can vary from product to product. The product development process is a far less long-winded process for simple digital products and is a significantly more long-winded process for intricate tangible products. Even though not every product has to go through all the stages of the product development process to be released in the market, such as a song being released in the market for commercial purpose after it has been developed without it having received feedback from stakeholders before it was released in the market, most tangible products however go through a long-winded product development process. It is easier to release a digital product, such as a digital course, digital song, or mobile application, then it is to release a tangible product. This is because there are typically no upfront costs associated with releasing digital products on digital distribution platforms. If you do not own a digital distribution platform and if your digital products earn product unit sales on a digital distribution platform, then you will typically need to be pay the company who owns the digital distribution platform a percentage of the sales revenue that was generated on its digital distribution platform from your product unit sales. It is an extraordinarily lucrative business model to own a digital distribution platform since it allows the company who owns the digital distribution platform to reap a percentage of the sales revenue every time digital products generate product unit sales on its digital distribution platform. Since the company who owns the digital distribution platform did not develop the digital products that are available for sale on its digital distribution platform, it is able to have an exorbitant amount of product offerings available for sale on its digital distribution platform without even having to had expended research and development dollars to be able to do so. Since entrepreneurs develop the products that are available for sale on digital distribution platforms, entrepreneurs incur the product development costs to be able to bring their products to fruition. It can take a tremendous amount of time and capital to develop products. Companies who own a digital distribution platform have a vast variety of product offerings on their digital distribution platform and are able to not only reap a percentage of the sales revenue every time digital products that they did not develop sell on their digital distribution platform, but are also able to sell these products without having to had expended capital to develop these digital products. In stark contrast to retailers who own brick-and-mortar retail stores and who have enormous inventory carrying costs, companies who own a digital distribution platform do not have any inventory carrying costs since their product offerings are digital products. It is significantly easier to develop digital products and expeditiously commercialize them than it is to develop tangible products and release them in the market at retail brick-and-mortar retail stores. Copies of digital products can easily be distributed to customers via a digital distribution platform and are summarily accessible on their devices after the customers order them. On the other hand, copies of tangible products need to be manufactured and subsequently shipped out to customers so that orders for tangible products can be fulfilled. It is time-consuming for products to go through the ample stages of the product development process. The product development process commences with ideation with the product being relegated to the form of a product concept in the bowels of the human mind. The product development process ends with a product launch in which the product is released in the market. The product development process sheds light on how a product is developed.

Book A Guide To Launching Product

Download or read book A Guide To Launching Product written by Garrett Verd and published by . This book was released on 2021-08-14 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to create and sell a new product. Good! Most of us wish we could be so lucky. So, where do you start? First, you had to 4understand exactly what you want your product to look like. Maybe your idea is to create a customizable planner. Next, you should read inside this book since it has a full 4-step process for launching a new product. Finding, testing, launching, and scaling that product is the framework for this straightforward little book. Let's get building your sustainable business on an online market today.

Book Product Development

Download or read book Product Development written by Anil Mital and published by Elsevier. This book was released on 2014-08-12 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product development teams are composed of an integrated group of professionals working from the nascent stage of new product planning through design creation and design review and then on to manufacturing planning and cost accounting. An increasingly large number of graduate and professional training programs are aimed at meeting that need by creating a better understanding of how to integrate and accelerate the entire product development process. This book is the perfect accompaniment and a comprehensive guide. The second edition of this instructional reference work presents invaluable insight into the concurrent nature of the multidisciplinary product development process. It can be used in the traditional classroom, in professional continuing education courses or for self-study. This book has a ready audience among graduate students in mechanical and industrial engineering, as well as in many MBA programs focused on manufacturing management. This is a global need that will find a receptive readership in the industrialized world particularly in the rapidly developing industrial economies of South Asia and Southeast Asia. Reviews the precepts of Product design in a step-by-step structured process and focuses on the concurrent nature of product design Helps the reader to understand the connection between initial design and interim and final design, including design review and materials selection Offers insight into roles played by product functionality, ease-of assembly, maintenance and durability, and their interaction with cost estimation and manufacturability through the application of design principles to actual products

Book Product and Process Design Principles

Download or read book Product and Process Design Principles written by Warren D. Seider and published by Wiley Global Education. This book was released on 2016-05-23 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition enhanced eBook update of Product and Process Design Principles contains many new resources and supplements including new videos, quiz questions with answer-specific feedback, and real-world case studies to support student comprehension. Product and Process Design Principles covers material for process design courses in the chemical engineering curriculum—demonstrating how process design and product design are interlinked and their importance for modern applications. Presenting a systematic approach, this fully-updated new edition describes modern strategies for the design of chemical products and processes. The text presents two parallel tracks—product design and process design—which enables instructors to easily show how product designs lead to new chemical processes and, alternatively, teach product design as separate course. Divided into five parts, the fourth edition begins with a broad introduction to product design followed by a comprehensive introduction to process synthesis and analysis. Succeeding chapters cover the products and processes of design synthesis, design analysis, and design reports. The final part of the book presents ten case studies which look at product and process designs such as for Vitamin C tablets, conductive ink for printed electronics, and home hemodialysis devices. Effective pedagogical tools are thoroughly and consistently implemented throughout the text.

Book Master Content Marketing

    Book Details:
  • Author : Pamela Wilson
  • Publisher : Big Brand Books
  • Release : 2016-10-21
  • ISBN : 9780997875447
  • Pages : 244 pages

Download or read book Master Content Marketing written by Pamela Wilson and published by Big Brand Books. This book was released on 2016-10-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."

Book Sprint

    Book Details:
  • Author : Jake Knapp
  • Publisher : Random House
  • Release : 2016-03-10
  • ISBN : 1473526809
  • Pages : 288 pages

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.