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Book Proceedings of the 6th Annual Conference on Marketing Strategies for Central   Eastern Europe

Download or read book Proceedings of the 6th Annual Conference on Marketing Strategies for Central Eastern Europe written by Conference on Marketing Strategies for Central and Eastern Europe (6, 1998, Wien) and published by . This book was released on 1998 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing Strategies for Central and Eastern Europe

Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2020-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

Book Marketing Strategies for Central and Eastern Europe

Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers."--Provided by publisher.

Book 4th Annual Proceedings of the Conference on Marketing Strategies for Central and Eastern Europe  December 4 6  1996  Vienna  Austria

Download or read book 4th Annual Proceedings of the Conference on Marketing Strategies for Central and Eastern Europe December 4 6 1996 Vienna Austria written by Petr Chadraba and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Proceedings of the 9th annual conference on marketing and business strategies for Central   Eastern Europe  December 5 7 2001 Vienna  Austria

Download or read book Proceedings of the 9th annual conference on marketing and business strategies for Central Eastern Europe December 5 7 2001 Vienna Austria written by Petr Chadraba and published by . This book was released on 2001 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Proceedings of the 12th Annual Conference on Marketing and Business Strategiesfor Central   Eastern Europe  Vienna  December 2 4  2004

Download or read book Proceedings of the 12th Annual Conference on Marketing and Business Strategiesfor Central Eastern Europe Vienna December 2 4 2004 written by Petr Chadraba and published by . This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Proceedings of Sixth International Congress on Information and Communication Technology

Download or read book Proceedings of Sixth International Congress on Information and Communication Technology written by Xin-She Yang and published by Springer Nature. This book was released on 2021-09-16 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected high-quality research papers presented at the Sixth International Congress on Information and Communication Technology, held at Brunel University, London, on February 25–26, 2021. It discusses emerging topics pertaining to information and communication technology (ICT) for managerial applications, e-governance, e-agriculture, e-education and computing technologies, the Internet of things (IoT) and e-mining. Written by respected experts and researchers working on ICT, the book offers a valuable asset for young researchers involved in advanced studies. The book is presented in four volumes.

Book Multinationals in a New Era

Download or read book Multinationals in a New Era written by J. Taggart and published by Springer. This book was released on 2001-09-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

Book Index of Conference Proceedings

Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 2002 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book 1976 EDA University Center Conference Proceedings

Download or read book 1976 EDA University Center Conference Proceedings written by and published by . This book was released on 1977 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Polish Psychological Bulletin

Download or read book Polish Psychological Bulletin written by and published by . This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Economy  Finance and Business in Southeastern and Central Europe

Download or read book Economy Finance and Business in Southeastern and Central Europe written by Anastasios Karasavvoglou and published by Springer. This book was released on 2018-05-02 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume comprises papers presented at the 8th international conference “The Economies of the Balkan and Eastern European Countries in the Changing World” (EBEEC) held in Split, Croatia in 2016. The papers cover a wide range of current issues relevant for the whole of Eastern Europe, such as European integration, economic growth, labour markets, education and tourism. Written by experienced researchers in the field of economic challenges for Eastern Europe, the papers not only analyse recent problems, but also offer policies to resolve them. Furthermore, they offer insights into the theoretical and empirical foundations of the economic processes described. The proceedings of the conference appeals to all those interested in the further economic development of the Balkan and Eastern European countries.

Book Proceedings of MAC EMM 2015

Download or read book Proceedings of MAC EMM 2015 written by collective of authors and published by MAC Prague consulting. This book was released on 2015-08-06 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Geo Regional Competitiveness in Central and Eastern Europe  the Baltic Countries  and Russia

Download or read book Geo Regional Competitiveness in Central and Eastern Europe the Baltic Countries and Russia written by Zhuplev, Anatoly and published by IGI Global. This book was released on 2014-05-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing dynamics in the European region and beyond, the unfolding political-economic challenges across the European Union, and the rising global power of emerging economic powers require knowledge, skills, and methodological platforms inducing strategies and operations in the new and ever-changing business landscape. Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia seeks to address East Central Europe’s (ECE), the Baltics’, and Russia’s increasingly important roles as emerging markets and competitive economic players in the European region. This premier reference work is designated for scholars, professionals, government agencies, think tanks, and other individuals, organizations, and institutions interested in gaining a deeper understanding of the geo-regional strategic business dynamics and landscape involving ECE, the Baltics, and Russia.

Book Service Franchising

Download or read book Service Franchising written by Ilan Alon and published by Springer Science & Business Media. This book was released on 2006-03-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

Book Index of Conference Proceedings Received

Download or read book Index of Conference Proceedings Received written by British Library. Lending Division and published by . This book was released on 1988-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: